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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Global Leadership Organizational Research in Management
Nurkomaria Nurkomaria
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Decision Sciences, Operations Research & Management Social Sciences

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Peran Unit Usaha Mikro, Kecil dan Menengah (UMKM) dalam Mengurangi Tingkat Pengangguran Masyarakat Chairun Nissa; Nurkomaria Nurkomaria; Salwa Apriliza
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2188

Abstract

This article analyzes the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing unemployment in Indonesia. This article uses a literature study method with a qualitative approach, data is collected from various sources to analyze the contribution of MSMEs to employment and economic growth. Results show that MSMEs supply more than 60% of employment, but face challenges such as limited skills and infrastructure. Government support, including digitization policies and training, is crucial to improve MSME competitiveness. The conclusion of this article emphasizes that digitalization and strengthening business networks are key to strengthening the position of MSMEs, which in turn can have a positive impact on the economy and community welfare.
Pemanfaatan Media Sosial dalam Meningkatkan Daya Saing UMKM Keripik Singkong dan Lidah Manis di Desa Pematang Serai, Provinsi Sumatera Utara, Kabupaten Langkat, Kecamatan Tanjung Pura Muhammad Azy Rahmanda Lubis; Fadhila Isfa; Nurkomaria Nurkomaria; Azhela Dwi Aryani; Ramadhan Nasution
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7996

Abstract

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.
Co-Authors Azhela Dwi Aryani Chairun Nissa Fadhila Isfa Muhammad Azy Rahmanda Lubis Ramadhan Nasution Salwa Apriliza