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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Muhammad Azy Rahmanda Lubis
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Globalisasi terhadap Pembangunan Ekonomi di Negara Berkembang Muhammad Azy Rahmanda Lubis; Fahmil Fadillah; Gunawan Prasetio; Khairina Tambunan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3464

Abstract

This study aims to analyze the impact of globalization on economic development in developing countries, focusing on both its positive and negative effects. Globalization has accelerated the integration of the global economy, enabling developing countries to access global markets, advanced technologies, and foreign direct investment (FDI). On the other hand, globalization also presents challenges such as economic inequality, dependency on developed nations, and resource exploitation. Using a qualitative approach with a literature review method, this study explores various data and literature from scientific journals, international organization reports, and related publications. The findings reveal that globalization significantly contributes to economic growth in developing countries through increased international trade, technology transfer, and job creation. However, these effects are not evenly distributed across sectors and social groups, leading to income disparities and uneven development. Furthermore, globalization pressures often push developing countries to adopt economic policies that are less supportive of local sectors, reducing domestic economic competitiveness. This study recommends the importance of balanced and sustainable development-oriented policies to maximize the benefits of globalization while minimizing its adverse impacts. Thus, developing countries can optimize globalization’s potential as a tool for inclusive and sustainable economic development.
Pemanfaatan Media Sosial dalam Meningkatkan Daya Saing UMKM Keripik Singkong dan Lidah Manis di Desa Pematang Serai, Provinsi Sumatera Utara, Kabupaten Langkat, Kecamatan Tanjung Pura Muhammad Azy Rahmanda Lubis; Fadhila Isfa; Nurkomaria Nurkomaria; Azhela Dwi Aryani; Ramadhan Nasution
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7996

Abstract

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.
Co-Authors Azhela Dwi Aryani Fadhila Isfa Fahmil Fadillah Gunawan Prasetio Nurkomaria Nurkomaria Ramadhan Nasution Tambunan, Khairina