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All Journal Journal of Authentic Research on Mathematics Eduacation (JARME) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Ramadhan Nasution
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Education Mathematics Social Sciences Other

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PENGARUH ICAP MODEL TERHADAP KEMAMPUAN KOMUNIKASI MATEMATIS Nuraini Sri Bina; Rahmi Ramadhani; Siti Fatimah Sihotang; Ramadhan Nasution
Journal of Authentic Research on Mathematics Education (JARME) Vol 4, No 2 (2022)
Publisher : Program Studi Magister Pendidikan Matematika, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jarme.v4i2.4955

Abstract

The learning model is one aspect that can improve the cognitive abilities of students when applied properly by educators. One of the new learning models and based on previous research that is effectively applied in learning is the ICAP Model. The purpose of this study was to see whether there was a positive effect of the application of the ICAP learning model on students' mathematical communication skills. The paradigm used in this research is Postpositivism, with an experimental method. Data collection techniques through research instruments in the form of mathematical communication skills tests that have been tested beforehand to see the validity and reliability. The data analysis technique used regression test through the SPSS application. The results obtained through data processing using SPSS is that there is a positive effect of the application of the ICAP learning model on students' mathematical communication skills in the Statistics course.
Pemanfaatan Media Sosial dalam Meningkatkan Daya Saing UMKM Keripik Singkong dan Lidah Manis di Desa Pematang Serai, Provinsi Sumatera Utara, Kabupaten Langkat, Kecamatan Tanjung Pura Muhammad Azy Rahmanda Lubis; Fadhila Isfa; Nurkomaria Nurkomaria; Azhela Dwi Aryani; Ramadhan Nasution
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7996

Abstract

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.
Co-Authors Azhela Dwi Aryani Fadhila Isfa Muhammad Azy Rahmanda Lubis Nuraini Sri Bina Nurkomaria Nurkomaria Rahmi Ramadhani Siti Fatimah Sihotang