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All Journal Bersama : Jurnal Pengabdian Masyarakat Jurnal Aksi Dosen dan Mahasiswa
Rella Annisa Fitri
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Peran Public Relation di LRT Sumsel Audia Rosita; Jessi Kevita; Rella Annisa Fitri; Dwi Maharani; Isnawijayani; Rahma Santhi Zinaida
Bersama : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v2i2.684

Abstract

Tujuan dalam program praktek magang ini dengan menggunakan Metode Pengabdian Masyarakat bertujuan untuk mengetahui proses kegiatan Optimalisasi Peran Public Relations di Balai Pengelola Kereta Api Ringan Sumatera Selatan (LRT Sumsel) untuk mengetahui peran Public Relations dalam membangun Citra. Hasil dari kegiatan program Praktek Kerja Lapangan (PKL) ini adalah membawa mahasiswa pada sebuah pengalaman nyata yang di lakukan dengan terjun langsung kedalam lapangan untuk menjalankan pekerjaan atau memecahkan suatu permasalahan di dalam instansi secara langsung. Laporan ini juga menunjukan Strategi Public Relations dalam mengelola media serta situs Website yang mampu mengoptimalkan penyebaran informasi kepada Masyarakat Palembang.
Kuliah Kerja Nyata Tematik (KKNT) di Desa Tanjung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir Alviona; Audia Rosita; Ayu Laili Artanti; Kholifa khoirunnisa; Nadya dinda Dhea widianty; Rella Annisa Fitri; Nini Anggraini; Zaki Athallah; Ade Putra
Jurnal Aksi Dosen dan Mahasiswa Vol. 2 No. 2 (2024): Jurnal Aksi Dosen dan Mahasiswa
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jadmas.v2i2.849

Abstract

The university has Tri Dharma, one of the pillars of which is community service. One of the Community Service activities is KKN, and the author conducted Thematic KKN in Tanjung Atap Village in Tanjung Batu District, Ogan Ilir Regency, South Sumatra which focuses on community empowerment, students can explore local potential, educate the community, and design programs that are in accordance with the needs and characteristics of the village. KKNT activities are carried out using the Participatory Action Research (PAR) method which generally has a cycle of (1) observation, (2) reflection, (3) action planning, (4) to program or action implementation. The results of this KKNT activity are the implementation of various types of activities that are in accordance with the needs of the community, such as Socialization in Elementary Schools, Socialization of UMKM Development, Socialization of Posyandu, and Development of Superior Village Products (Branding Tikar Purun). 
Strategi Branding dan Promosi Produk Aluminium oleh Perajin di Desa Tanjung Atap untuk Mengoptimalkan Pemasaran Produk Rella Annisa Fitri; Dwi Maharani
Jurnal Aksi Dosen dan Mahasiswa Vol. 3 No. 1 (2025): Jurnal Aksi Dosen dan Mahasiswa
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/jadmas.v3i1.883

Abstract

Tanjung Atap Village is one of the central areas of the craftsman industry in Tanjung Batu sub-district, with superior products being aluminum products. The lack of marketing and branding strategy development carried out by aluminum craftsmen in Tanjung Atap Village is a major challenge faced in the increasingly tight local and international market competition. Many craftsmen still use conventional marketing methods which have limited reach, making aluminum products in Tanjung Atap Village less well-known even though the product quality can compete in the market. The Thematic Community Service Lecture activity is aimed at strengthening the capacity of craftsmen in understanding the concept of branding, creating an attractive product identity and utilizing promotional media both online and offline, and increasing product visibility. Branding and promotion activities for aluminum products by craftsmen in Tanjung Atap Village have a significant impact on increasing the competitiveness of local products. Where the training activities for creating Instagram accounts, taking product photos, and making banners were carried out, they succeeded in providing craftsmen with effective promotional tools, both for offline and online marketing and craftsmen now have the tools needed to increase the appeal and reach of their product marketing. Craftsmen who initially did not understand the importance of branding now have a clear brand identity, supported by a logo, brand name, and a targeted promotional strategy, and craftsmen also learn to produce products that are of higher quality and have higher appeal, such as ergonomic and aesthetic designs.
Co-Authors Ade Putra Alviona Audia Rosita Ayu Laili Artanti Dwi Maharani Isnawijayani Jessi Kevita Kholifa khoirunnisa Nadya dinda Dhea widianty Nini Anggraini Rahma Santhi Zinaida Zaki Athallah