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Sikap Percaya Diri dalam Bentuk Self-love di Kalangan Brand Ambassador UNIBI Putri, Shinta Hartini; Agistiyani, Aulia; Ulfa, Neng; Lathifah, Nisa
ArtComm Vol 7 No 2 (2024): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v7i2.993

Abstract

In this era, it cannot be denied that there are still many Generation Zs who are lacking in self-confidence. A public speaker or an individual who can communicate in front of an audience is believed to have high self-confidence. An individual who has self-confidence will think that he is a positive individual and has the potential to contribute as well as be able to cooperate with others in various segments of life. Increasing self-confidence can be implemented by applying self-love. Self-confidence and self-love are often found in public figures such as influencers, brand ambassadors, artists, and athletes. UNIBI brand ambassador as one of the icons at UNIBI has a dominant presence and aura. This study aims to provide an overview of the implementation of self-confidence and self-love among UNIBI Brand Ambassadors as input and evaluation material for practicing good self-confidence and self-love among teenagers and the general public. This study uses descriptive qualitative research methods to achieve these objectives, with primary data collection techniques through interviews, while secondary data uses literature studies of books, journals, and internet sources. UNIBI Brand Ambassadors view self-confidence and self-love as an essential thing. Self-love is instilled in each member, although high and good self-confidence is not yet fully implemented or integrated
Konsep Diri Pembatik Muda bagi Penyandang Disabilitas Fisik: Fenomenologi Alfred Schutz Hartini Putri, Shinta; Hanafi; Agistiyani, Aulia; Juliani, Dini Tri
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8547

Abstract

Abstrak. Pembatik muda adalah pengrajin batik berusia 16-30 tahun. Studi ini bertujuan mengetahui pengalaman, motif, dan makna yang membentuk konsep diri pembatik muda penyandang disabilitas fisik. Studi menggunakan metode kualitatif dengan pendekatan fenomenologi Alfred Schutz, melalui wawancara, observasi, dan studi literatur, dengan purposive sampling serta triangulasi sumber. Hasil menunjukkan bahwa pembatik muda di PPSGHD mampu berinteraksi, mengembangkan keterampilan membatik, memperoleh apresiasi, mengurangi stigma, membantu perekonomian keluarga, menumbuhkan tanggung jawab, dan membentuk pola pikir optimis. Motif sebab meliputi hobi menggambar sejak kecil, keinginan bekerja mandiri, terpilih sebagai pembatik, semangat berjuang, dan tidak ingin membebani orang tua. Motif tujuan mencakup keinginan memotivasi generasi muda melestarikan batik, menjual karya berdasarkan kualitas, membangun usaha batik sendiri, dan membangun citra setara dengan orang lain. Membatik dimaknai sebagai sumber motivasi, kontribusi pelestarian budaya, cara menghindari rasa iba, sekaligus media ekspresi diri. Dari pengalaman, motif, dan makna tersebut, terbentuk konsep diri yang positif pada pembatik muda penyandang disabilitas fisik, yang tercermin dalam citra diri, harga diri, dan identitas diri.Abstract. Young batik makers are batik artisans aged 16-30. This study aims to explore the experiences, motives, and meanings related to the self-concept of young batik makers with physical disabilities. The research employed a qualitative method using Alfred Schutz's phenomenological approach through interviews, observations, and literature review, with purposive sampling and source triangulation. The results reveal that young batik makers at PPSGHD are able to interact with others, develop batik-making skills, gain appreciation, reduce stigma, support their family’s economy, foster responsibility, and build an optimistic mindset. The because of motive include childhood hobbies in drawing, the desire to work and be independently, being selected as batik worker, perseverance, and the wish not to burden their parents. The in order to motives involve motivating younger generations to preserve batik, selling batik based on quality, establishing independent batik business, and being recognized as equal to others. Batik making is interpreted as a source of motivation, a contribution to cultural preservation, a medium to avoid pity, and a place for self-expression. From these experiences, motives, and meanings, a positive self-concept is formed among young batik makers with physical disabilities, reflected in their self-image, self-esteem, and self-identity.