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Strategi Corporate Societal Marketing (CSR) Blibli Tiket Action dalam Program Cinta Bumi Angkawibawa, Harla Nathalya; Elkezia, Natasha; Wempi, J.A
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3403

Abstract

The Cinta Bumi program is part of Blibli's Tiket Action CSR initiative, serving as a tangible action towards sustainability aligned with the Sustainable Development Goals (SDGs). This study applies the Preparation, Engagement, and Perpetuation (PEP) model to explore and analyze the strategies behind the Cinta Bumi program and assess the sustainability strategies implemented by Blibli Tiket Action. The study utilizes a qualitative approach with data collection techniques such as interviews, literature reviews, and document analysis. The research findings indicate that Blibli Tiket Action's implementation of the PEP model has successfully delivered positive impacts, evidenced by the increased recycling of waste and the conversion of used packaging into tree seedlings, as observed through the growing public participation in the Packaging Take Back Program over the years. The study reveals two key findings: effective communication strategies are crucial in delivering information, and many companies in Indonesia implement SDG programs with limited funding, leading to less than optimal results.
The Role of Woman’s Peer Group in Enhancing Self-Concept and Self-Image Members To Do Aesthetic Procedures in Jakarta Alexandrina, Elke; Ramonita, Latifa; Wiguna, Maylaffayza; Wempi, J.A
TheJournalish: Social and Government Vol. 6 No. 1 (2025): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v6i1.883

Abstract

This study investigates the role of women’s social groups in enhancing self-concept and self-image to do aesthetic surgery in Jakarta, Indonesia. The existence of these groups can also play a role as reference group or supporter among members. Based on this situation, this study seeks to reveal the complex interplay between support groups, self-concept, and self-image among women in Jakarta in deciding to have aesthetic procedures. Drawing on qualitative inquiry, the research focuses on the voices and experiences of women who have undergone aesthetic procedures, enhanced by their support groups. Data collected through in-depth interviews to members of women’s peer groups, aesthetic doctors, a psychologist, and also through document analysis. The findings shed light on the nuanced ways in which women in Jakarta negotiate beauty ideals and identity formation within a globalized context. While Korean beauty trends offer a compelling aesthetic ideal, they also raise questions about the commodification of beauty and its impact on self-esteem and body image. By situating these findings within the broader socio-cultural landscape, the research contributes to a deeper understanding of the complex dynamics shaping beauty culture in Jakarta and offers insights into promoting body positivity and empowering individuals to embrace diverse expressions of beauty.
Strategi Corporate Societal Marketing (CSR) Blibli Tiket Action dalam Program Cinta Bumi Angkawibawa, Harla Nathalya; Elkezia, Natasha; Wempi, J.A
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3403

Abstract

The Cinta Bumi program is part of Blibli's Tiket Action CSR initiative, serving as a tangible action towards sustainability aligned with the Sustainable Development Goals (SDGs). This study applies the Preparation, Engagement, and Perpetuation (PEP) model to explore and analyze the strategies behind the Cinta Bumi program and assess the sustainability strategies implemented by Blibli Tiket Action. The study utilizes a qualitative approach with data collection techniques such as interviews, literature reviews, and document analysis. The research findings indicate that Blibli Tiket Action's implementation of the PEP model has successfully delivered positive impacts, evidenced by the increased recycling of waste and the conversion of used packaging into tree seedlings, as observed through the growing public participation in the Packaging Take Back Program over the years. The study reveals two key findings: effective communication strategies are crucial in delivering information, and many companies in Indonesia implement SDG programs with limited funding, leading to less than optimal results.
Spiritual Communication for Disaster Mitigation in the Gunung Padang Area - West Java Wempi, J.A; Hidayat, Muhamad; Akbar, Ananto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1109

Abstract

Cianjur, West Java, is one of the areas with a  high level of disaster threats according to the Indonesia Disaster Risk Index report in 2022. One of the disaster threats is the 100-kilometer long Cimandiri Fault in West Java which is the oldest fault, not to mention the danger of landslides. .  Gunung Padang  is a disaster-prone area,  making  Gunung Padang at risk of being affected by tectonic earthquakes because it is situated between earthquake generating lines divided into fault segments that cross 17 districts in Sukabumi, Cianjur and Bandung. Religious and cultural aspects often play an important role in disaster mitigation, especially in communities with strong religious and cultural values. This research aims to analyze spiritual-based disaster communication in the Gunung Padang area, West Java. This research used descriptive qualitative methods and collected data through semi-structured interviews. The data used for this research is primary data to be obtained directly from the first source or original source,  including community leaders and local government by using observation and interview techniques. Meanwhile, the secondary data is obtained  from other supporting documents. The results of this study show that the people of the Gunung Padang area traditionally uphold and maintain the wisdom and spiritual aspects of Lok which have an important role in conveying disaster mitigation messages. This study also highlights the importance of local beliefs, which shape the community's disaster awareness and influence their thoughts, attitudes, and behaviors. The religious aspect of local wisdom encourages harmony with nature and prevents its exploitation. Spiritual communication plays a significant role in the lives of the Gunung Padang community and is an essential aspect of disaster awareness, which is based on the integration of knowledge, skills, and local wisdom.
IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATION MANAGEMENT (ECRM) PROGRAM IN SHAPING POSITIVE WORD OF MOUTH AT PT MANDIRI UTAMA FINANCE Wempi, J.A; Nur Aisyah, Estriastuti; sulistia indriani , Aas
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.52053

Abstract

PT Mandiri Utama Finance (MUF), as the youngest automotive financing company in Indonesia, has successfully recorded assets exceeding IDR 10 trillion and competes with major players in the industry. However, the company experienced a significant decline in financing volume, not only among new consumers but also within the Additional Order (AO) and Repeat Order (RO) segments, which are vital components of MUF’s customer ecosystem. This downturn is also reflected in the declining scores of the Customer Satisfaction Index (CSI) and Net Promoter Score (NPS). This study aims to explore the implementation of the Electronic Customer Relationship Management (E-CRM) program in shaping Positive Word of Mouth (PWOM) among MUF customers. Using a descriptive case study method with a qualitative approach, this research employs data analysis and in-depth interviews with key personnel involved in the E-CRM system. The theoretical framework is based on Lasswell’s communication model (Who Says What In Which Channel To Whom With What Effect) to map MUF's communication strategies, and the Stimulus-Response Theory to explain how digital messages influence customer behavior through prior interactions and experiences. The findings reveal that the suboptimal integration of the E-CRM system and the limited consumer engagement initiatives, such as loyalty programs and testimonial-driven campaigns, hinder the spread of PWOM. This research offers practical insights into enhancing customer-centered digital communication strategies.