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PEGARUH IKLAN LAYANAN MASYARAKAT TERKAIT MASYARAKAT EKONOMI ASEAN DI YOUTUBE DAN CULTURAL INTELLIGENCE TERHADAP MINAT BERKARIER MAHASISWA UNTUK BEKERJA DI LUAR NEGERI Saputri, Sekar Dewanti Wiryaning; Alexandrina, Elke
Scriptura Vol 8, No 2 (2018): DECEMBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian ini bertujuan untuk mengetahui pengaruh iklan layanan masyarakat terkait Masyarakat Ekonomi ASEAN di Youtube dan cultural intelligence terhadap minat berkarier mahasiswa untuk bekerja di luar negeri. Konsep yang digunakan adalah dimensi periklanan,Â culturalÂ intelligence,Â danÂ minat. MetodeÂ penelitian yang digunakan adalah kuantitatif. PopulasiÂ penelitianÂ iniÂ adalahÂ mahasiswaÂ UniversitasÂ TrisaktiÂ Fakultas Ekonomi dan Bisnis. Data dalam penelitianÂ iniÂ diolahÂ menggunakanÂ PartialÂ LeastÂ SquareÂ (PLS)Â denganÂ program aplikasiÂ smartPLSÂ 3.0.Â DariÂ hasilÂ penelitianÂ iniÂ diketahuiÂ bahwaÂ iklanÂ tidak berpengaruhÂ terhadapÂ minat,Â culturalÂ intelligence Â berpengaruhÂ terhadapÂ minat, sedangkanÂ kontribusiÂ dariÂ iklanÂ layananÂ masyarakatÂ terkaitÂ MasyarakatÂ Ekonomi ASEAN di Youtube dan Cultural IntelligenceÂ terhadap Minat berkarier mahasiswa untuk bekerja di luar negeri adalah sebesar 66% dan 34% sisanya dipengaruhi oleh faktor lain. Saran yang didapat dari hasil penelitian ini untuk penelitian serupa yang akan datangÂ adalahÂ penelitianÂ faktor-faktorÂ lainÂ berupaÂ efektivitasÂ iklan,Â penggunaan animasi pada iklan atau penggunakan musik pada iklan

PROSES DIFUSI INOVASI PEMBERDAYAAN IBU RUMAH TANGGA RUSUN MARUNDA DALAM MEMPRODUKSI KAIN BATIK SEMANGGI Melvin Bonardo Simanjuntak; Elke Alexandrina
Widya Komunika Vol 12 No 1 (2022): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2022.12.1.5491

ABSTRACT The support of the DKI Jakarta Regional Crafts Council (DEKRANASDA) for the empowerment of Marunda Flats by Ms. Veronica Tan as the initiator who at that time as the Chairperson of DKI Jakarta DEKRANASDA (the government) was seen by the cooperation built between the carriers of innovation and recipients of innovation as a form of another from Government Public Relations to the private sector and the community. Chitra Subyakto as the carrier of innovation who took part in collaboration with DKI Jakarta DEKRANASDA together with Mrs. Veronica Tan through the label Sejauh Mata Memandang, presenting Batik motifs with Semanggi Leaf motifs and Semanggi Interchange Arrangements by involving Marunda Flats as the recipients of their innovations which were then able to produce a masterpiece. Batik innovates which then becomes a source of income and works of art. Theory of Diffusion of Innovations wants to see the process of innovation beginning to arrive at the stage of innovation that can be adopted and used continuously.Using descriptive qualitative methods and information retrieval through interviews and Focus Group Discussions with Happy Djarot (As Chairperson of DEKRANASDA Jakarta) who continued the collaboration that had begun previously, Chitra Subyakto (Innovator & Designer), Irma G. Sinurat (Coordinator of the Marunda Flats Batik Builders), Ijah (Companion of Marunda Flats), Marunda Flats who run the innovation, and Agus Susandi (Meek Foundation GM) in the hope of being able to see the extent to which the innovations also have an impact on the word "empowerment" itself. The conclusion of this research is that Innovation Diffusion occurs in Marunda Flats through the Semanggi Batik design given by Chitra Subyakto through the label far as the Eye Looks. Innovations were quickly adopted by Marunda Flats. Diffusion of Innovations that occur shows that the communication that occurs is also one-way, where Chitra provides more information and direction. The recommendations given are the use of a more diverse communication media and the occurrence of sustainable development from Chitra with the women of Marunda Flats.

Relationship Marketing on Loyal Customer Rizki Jaya Putra; Elke Alexandrina
Ultimacomm: Jurnal Ilmu Komunikasi Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

PEGARUH IKLAN LAYANAN MASYARAKAT TERKAIT MASYARAKAT EKONOMI ASEAN DI YOUTUBE DAN CULTURAL INTELLIGENCE TERHADAP MINAT BERKARIER MAHASISWA UNTUK BEKERJA DI LUAR NEGERI Sekar Dewanti Wiryaning Saputri; Elke Alexandrina
Scriptura Vol. 8 No. 2 (2018): DECEMBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian ini bertujuan untuk mengetahui pengaruh iklan layanan masyarakat terkait Masyarakat Ekonomi ASEAN di Youtube dan cultural intelligence terhadap minat berkarier mahasiswa untuk bekerja di luar negeri. Konsep yang digunakan adalah dimensi periklanan, cultural intelligence, dan minat. Metode penelitian yang digunakan adalah kuantitatif. Populasi penelitian ini adalah mahasiswa Universitas Trisakti Fakultas Ekonomi dan Bisnis. Data dalam penelitian ini diolah menggunakan Partial Least Square (PLS) dengan program aplikasi smartPLS 3.0. Dari hasil penelitian ini diketahui bahwa iklan tidak berpengaruh terhadap minat, cultural intelligence berpengaruh terhadap minat, sedangkan kontribusi dari iklan layanan masyarakat terkait Masyarakat Ekonomi ASEAN di Youtube dan Cultural Intelligence terhadap Minat berkarier mahasiswa untuk bekerja di luar negeri adalah sebesar 66% dan 34% sisanya dipengaruhi oleh faktor lain. Saran yang didapat dari hasil penelitian ini untuk penelitian serupa yang akan datang adalah penelitian faktor-faktor lain berupa efektivitas iklan, penggunaan animasi pada iklan atau penggunakan musik pada iklan

Penerapan Strategi Experiential Marketing pada Klinik Kecantikan Miracle Aesthetic Clinic Kemang Jakarta Mariska Eunike Walukow; Elke Alexandrina
Journal of Research on Business and Tourism Vol. 2 No. 1 (2022): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104002120221

Penelitian ini dilatarbelakangi oleh tingginya permintaan pasar milenial akan klinik kecantikan yang dapat memberikan tidak hanya solusi perawatan wajah sesuai kebutuhan dan keinginan konsumen. Klinik kecantikan saat ini bersaing dan hadir dengan menawarkan beragam jenis perawatan wajah dan promo untuk menarik pangsa pasar yang sama dengan kegiatan promosi yang serupa. Miracle Clinic Kemang hadir dengan menawarkan sesuatu yang berbeda yaitu memorable experience yang dapat menyentuh sisi emosional konsumen. Untuk menunjang hal tersebut, Miracle Clinic membuat tagline brand-nya yaitu “Experience the Miracle Touch” dan tagline service-nya yaitu “Feel the Miracle Care”. Miracle Clinic Kemang menjadikan ini diferensiasi dan ciri khas yang membedakannya dengan klinik kecantikan yang lain. Penelitian ini menggunakan konsep Experiential Marketing yang terdiri dari Strategic Experiential Modules dan Experience Providers dengan pendekatan kualitatif untuk menggali informasi lebih dalam terkait penerapan Experiential Marketing Miracle Clinic Kemang. Penelitian ini menggunakan wawancara semi-terstruktur dengan narasumber internal dan eksternal. Berdasarkan hasil penelitian, ditemukan bahwa penerapan strategi Experiential Marketing yang diterapkan Miracle Clinic Kemang tidak hanya menciptakan emotional benefit dan persepsi yang positif terhadap merek, namun juga mendorong kesetiaan dan kepercayaan konsumen yang berujung pada rekomendasi pribadi.

Building Customer Engagement Through User-Generated Content: A Case Study on @Bt21Stuff.Id Aimee Anindya Putri; Elke Alexandrina
Journal of Research on Business and Tourism Vol. 1 No. 2 (2021): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

As the popularity of K-Pop culture increases rapidly in Indonesia, many people started to see this as an opportunity to start a business. The business which started to get popular amongst K-Pop fans community nowadays is an online shopping entrusted goods service business which specialized in providing a service to help K-Pop fans in purchasing their favorite idol merchandises directly from South Korea. The competition for this online shopping entrusted goods service business keeps growing and increases every day, due to the popularity of K-Pop and the customers plays a crucial role in this business. Therefore, maintaining a customer engagement for this business is very necessary. The objective of this research is to reveal the contribution of user generated content created by the customers as a way to build customer engagement of @bt21stuff.id and also to reveal the motivations behind the creation of user generated content by the customers. This research is using a qualitative methodology and guided by using the concept of customer engagement cycle by Sashi (2012). The findings of this research shows that the user generated content plays a role in each stage of the customer engagement cycle and that the customers are mostly motivated by the empowerment motives in creating the user generated content.

PROSES DIFUSI INOVASI PEMBERDAYAAN IBU RUMAH TANGGA RUSUN MARUNDA DALAM MEMPRODUKSI KAIN BATIK SEMANGGI Melvin Bonardo Simanjuntak; Elke Alexandrina
Widya Komunika Vol 12 No 1 (2022): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2022.12.1.5491

ABSTRACT The support of the DKI Jakarta Regional Crafts Council (DEKRANASDA) for the empowerment of Marunda Flats by Ms. Veronica Tan as the initiator who at that time as the Chairperson of DKI Jakarta DEKRANASDA (the government) was seen by the cooperation built between the carriers of innovation and recipients of innovation as a form of another from Government Public Relations to the private sector and the community. Chitra Subyakto as the carrier of innovation who took part in collaboration with DKI Jakarta DEKRANASDA together with Mrs. Veronica Tan through the label Sejauh Mata Memandang, presenting Batik motifs with Semanggi Leaf motifs and Semanggi Interchange Arrangements by involving Marunda Flats as the recipients of their innovations which were then able to produce a masterpiece. Batik innovates which then becomes a source of income and works of art. Theory of Diffusion of Innovations wants to see the process of innovation beginning to arrive at the stage of innovation that can be adopted and used continuously.Using descriptive qualitative methods and information retrieval through interviews and Focus Group Discussions with Happy Djarot (As Chairperson of DEKRANASDA Jakarta) who continued the collaboration that had begun previously, Chitra Subyakto (Innovator & Designer), Irma G. Sinurat (Coordinator of the Marunda Flats Batik Builders), Ijah (Companion of Marunda Flats), Marunda Flats who run the innovation, and Agus Susandi (Meek Foundation GM) in the hope of being able to see the extent to which the innovations also have an impact on the word "empowerment" itself. The conclusion of this research is that Innovation Diffusion occurs in Marunda Flats through the Semanggi Batik design given by Chitra Subyakto through the label far as the Eye Looks. Innovations were quickly adopted by Marunda Flats. Diffusion of Innovations that occur shows that the communication that occurs is also one-way, where Chitra provides more information and direction. The recommendations given are the use of a more diverse communication media and the occurrence of sustainable development from Chitra with the women of Marunda Flats.

Komunikasi Interpersonal Pada Komunitas dalam Mencapai Aktualisasi Diri Orangtua tunggal Perempuan Dikala Pandemi Elke Alexandrina; Prischa Nova; Chrisdina Chrisdina
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Being a single female parent is a challenge in itself. It is not uncommon for the stigma of society to underestimate or degrade women who are divorced or separated because they are not meant for each other or losing their spouse due to death. The condition of being a single parent who is required to be able to raise children and play a dual role sometimes presents its own problems. Social conditions that label widows make female single parent increasingly trapped in negative views. As social human beings, single parent also need self-actualization in order to be strong and empowered for their families. The presence of the Purple Women Community as a forum for single female parents is one way to shape the self-actualization of its members. Communication that goes through social media makes it easier for members to strengthen each other, share, and solve problems. During this pandemic, members communicate more often both in the form of conversations and attending various virtual seminars. Maslow divides the stages of human needs into 5 which lead to self-actualization. Through qualitative data that is strengthened by quantitative data, it is found that members of the Purple Women Community do feel that the communication that has been established helps the formation of self-actualization. Feeling comfortable in expressing their feelings and discussing both through forums and private channels using internet platforms occurs and forms self-actualization.

PELATIHAN BRANDING & SOCIAL MARKETING “BRANDING FOR A GOOD CAUSE” UNTUK UMKM EMPOWASTE DI PALEMBANG, SUMATERA SELATAN Latifa Ramonita; Elke Alexandrina; Alzan Kamila
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 3, No 4 (2023): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v3i3.508

Masalah limbah dan pengelolaannya adalah masalah yang perlu mendapat perhatian yang makin serius. Bukan saja oleh pihak pemerintah, namun juga oleh masyarakat sendiri melalui lembaga swadaya masyarakat maupun UMKM yang bergerak di bidang sosial. Palembang adalah salah satu kota yang menghadapi permasalahan serius dalam hal pengelolaan limbah; di mana per harinya diperkirakan mencapai 1200 ton. Bila hal ini tidak ditangani secara serius, dapat menyebabkan kerusakan lingkungan dan gangguan kesehatan masyarakat. Empowaste adalah UMKM sosial yang berada di Palembang, Sumatera Selatan, yang tergerak untuk turut memberi solusi atas kondisi penumpukan sampah ini. Empowaste bergerak dalam bidang jasa pengelolaan limbah rumah tangga, baik sisa hasil industri dari kategori limbah tidak berbahaya seperti kertas, plastik, kaca, logam, maupun produk organik. Terintegrasi dengan program sosial pengembangan masyarakat di area Palembang, Empowaste bertujuan mengajak para pemangku kepentingan untuk sama-sama lebih bertanggung jawab dengan limbah yang mereka hasilkan. Sayangnya, terdapat kesulitan dalam melakukan branding pada merek untuk membentuk bisnis yang berkelanjutan, menciptakan engagement dengan publik, juga melakukan proses komunikasi melalui media sosial yang terprogram secara strategis. Program pengabdian ini materinya khusus dipersiapkan untuk mengembangkan ide dan konsep branding, membuat business canvas model, juga mengelola media sosial. Program ini diikuti oleh co-founders Empowaste melalui Zoom. Metode yang digunakan pada program pengabdian ini meliputi persiapan, analisis situasi dan permasalahan mitra, kemudian mempersiapkan solusi social marketing yang tepat. Hasil program pengabdian ini adalah diharapkan mitra dapat membuat program branding dan model bisnis yang lebih tepat sasaran, juga dapat melaksanakan proses komunikasi melalui media sosial secara lebih strategis dan periodik.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN TANAMERA COFFEE PACIFIC PLACE Laetitia, Stephani Imanuela; Alexandrina, Elke; Ardianto, Satria Fajar

Publisher :

Penelitian ini dilakukan untuk menjelaskan adanya pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan Tanamera Coffee Pacific Place. Tujuan penelitian untuk menjelaskan apakah kualitas produk dan kualitas pelayanan mempengaruhi kepuasan pelanggan Tanamera Coffee Pacific Place. Teori yang digunakkan dalam penelitian ini adalah Teori Kepuasan (the expectancy disconfirmation model), Komunikasi Pemasaran, dan Bauran Pemasaran. Dalam penelitian ini menggunakan kuantitatif sehingga dapat menjelaskan dengan angka dan menggunakan teknik sampling purposive dan menggunakan kuesioner online dengan sampel 100 orang. Hasil dari penelitian ini yakni bahwa Ho ditolak dan Ha diterima, implikasi pada penelitian ini yakin bahwa kualitas produk dan kualitas pelayanan memiliki berpengaruh secara signifikan terhadap kepuasan pelanggan. Kedepannya diharapkan Tanamera Coffee Pacific Place harus mempertahankan kualitas produk dan kualitas pelayanan yang diberikan dan melakukan sesuatu yang lebih inovativ terkait dengan kepuasan pelanggan.

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