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All Journal JAM : Jurnal Aplikasi Manajemen Business Management Analysis Journal (BMAJ)
Da Costa, Carla Alexandra De Jesus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention Purnami, Ni Made; Mujiati, NI Wayan; Kartika Sari, Uswatun Siwi; Putri Darmadi, Desak Komang Dea Marcellina; Da Costa, Carla Alexandra De Jesus
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.17

Abstract

The café industry faces increasing competition, particularly in attracting and retaining Generation Z customers who prioritize unique experiences and emotional connections. This study aims to examine the direct and indirect effects of place attachment, customer brand co-creation behavior, and perceived value on revisit intention among Generation Z customers in Bali. Additionally, it explores the serial mediation effects of customer brand co-creation behavior and perceived value in this relationship. Data was collected through structured questionnaires from a sample of 300 café visitors in Bali, selected using purposive random sampling. The collected data was analyzed using SmartPLS 3.0. The results indicate that place attachment has a significant direct effect on revisit intention and an indirect effect mediated by customer brand co-creation behavior and perceived value. Furthermore, the study confirms the serial mediation role of these variables, highlighting their combined influence on strengthening revisit intention. These findings underscore the critical importance of fostering emotional bonds and actively engaging customers in brand-related activities to enhance perceived value and encourage repeat visits. The results provide valuable insights for café managers aiming to build long-term loyalty among Generation Z consumers by implementing strategies that integrate emotional and experiential elements.
PERSON-JOB-AND ORGANIZATION FIT DURING THE COVID-19 PANDEMIC AND THE IMPACT ON EMPLOYEE SATISFACTION AND PERFORMANCE Widyawati, Sapta Rini; Widnyana, I Wayan; Da Costa, Carla Alexandra De Jesus
Business Management Analysis Journal (BMAJ) Vol 8, No 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.14635

Abstract

This paper discusses person-job-fit (PJF) and person-organization-fit (POF) during the Covid-19 pandemic, and their impact on employee satisfaction and performance. The data was obtained from the distribution of electronic questionnaires to employees working in Indonesia. Data analysis using path analysis model. The results show that PJF and POF during the Covid-19 pandemic were quite good, even though the environment had forced them to work with a new system, namely work from home. In addition, PJF proved to be positively and significantly associated with job satisfaction, but not significant with performance. While the POF proved to be positively and significantly related to satisfaction and performance. Thus, this study failed to prove a mediating effect of satisfaction on the relationship between PJF and POF with performance. When compared between the two, POF has a greater role than PJF in explaining job satisfaction.
Co-Authors I Wayan Widnyana Kartika Sari, Uswatun Siwi Ni Made Purnami Ni Wayan Mujiati Putri Darmadi, Desak Komang Dea Marcellina Sapta Rini Widyawati