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All Journal JOURNAL AGRIBUSINESS GABBAH : Jurnal Pertanian Dan Perternakan
Hutasuhut, Septia Adinda
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Agriculture, Biological Sciences & Forestry

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ANALISIS PEMASARAN UBI KAYU (Manihot esculenta) MELALUI PENDEKATAN SCP (Structure Conduct Performance) DI KECAMATAN BANDAR KABUPATEN SIMALUNGUN Hutasuhut, Septia Adinda; Muhammad Jamil; Fiddini Alham
GABBAH : Jurnal Pertanian Dan Perternakan Vol. 1 No. 3 (2024): April
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/gabbah.v1i3.2365

Abstract

Penelitian ini bertujuan untuk menganalisis sistem pemasaran ubi kayu melalui pendekatan SCP (Structure Conduct Performance) di Kecamatan Bandar Kabupaten Simalungun. Lokasi Penelitian ditentukan dengan menggunakan metode sampel random sampling (sampel acak sederhana). Sampel dalam penelitian ini terdiri dari 37 petani yang ditentukan dengan menggunakan rumus Slovin, 5 pedagang pengumpul dan 5 pedagang pengecer yang ditentukan dengan teknik snowball sampling. Metode analisis data yang digunakan adalah analisis kualitatif (deskriptif) dan kuantitatif. Hasil penelitian menunjukkan bahwa hasil penelitian menunjukkan bahwa analisis struktur pasar yang terbentuk pada pemasaran ubi kayu di Kecamatan Bandar Kabupaten Simalungun ditingkat petani mengarah pada pasar oligopoli longgar. Sedangkan pada tingkat saluran lembaga pemasaran menunjukkan pasar oligopoli ketat. Hasil analisis kinerja pasar terdapat dua pola saluran pemasaran, margin pemasaran pada saluran I, nilai margin pemasarannya yaitu Rp. 1.380/Kg dan pada saluran pemasaran II yaitu Rp. 1.700/Kg. Nilai farmer’s share pada saluran pemasaran I sebesar 54,00% dan saluran pemasaran II nilainya sebesar 43,33%. Nilai efisiensi pemasaran ubi kayu pada saluran pemasaran I sebesar 14,00% dan saluran pemasaran II sebesar 16,80%, kedua saluran tersebut dapat dikatakan efisien karena nilainya kurang dari 50%.
MARKETING ANALYSIS OF CASSAVA (Manihot esculenta) THROUGH SCP (Structure Conduct Performance) APPROACH IN BANDAR SUB-DISTRICT, SIMALUNGUN REGENCY Hutasuhut, Septia Adinda; Jamil, Muhammad; Alham, Fiddini
AGRIBUSINESS JOURNAL Vol. 18 No. 2 (2024): Agribusiness Journal
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i2.40396

Abstract

This study aims to analyze the cassava marketing system through the SCP (Structure Conduct Performance) approach in Bandar District, Simalungun Regency. The location of the research was determined using the random sampling method. The sample in this study consisted of 37 farmers determined using the Slovin formula, 5 collectors and 5 retailers determined by snowball sampling. The data analysis methods used are qualitative (descriptive) and quantitative analysis. The results show that the results of the study show that the analysis of the market structure formed in the marketing of cassava in Bandar District, Simalungun Regency at the farmer level leads to a loose oligopoly market. Meanwhile, at the channel level, marketing institutions show a tight oligopoly market. Market behavior analysis on cassava has a low bargaining position so that farmers do not have the power to determine the price of cassava and only act as a price taker. The results of the market performance analysis showed two patterns of marketing channels, the marketing margin in channel I, the value of the marketing margin was Rp. 1,380/Kg and in the second marketing channel was Rp. 1,700/Kg. The value of the farmer's share in the first marketing channel was 54.00% and the value of the second marketing channel was 43.33%. The value of cassava marketing efficiency in marketing channel I is 14.00% and marketing channel II is 16.80%, both channels can be said to be efficient because the value is less than 50%. 
Co-Authors Alham, Fiddini Fiddini Alham Muhammad JAMIL Muhammad Jamil