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All Journal J-MAS (Jurnal Manajemen dan Sains) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Yulianti, Sani
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Product Knowledge, Green Product Persepsi Harga terhadap Minat Beli Ulang Tupperware di Bandung Raya Yulianti, Sani; Adialita, Tania
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1894

Abstract

The use of single-use plastic bags and packaging is still widely used by the public for the reason that it is more practical and cheaper, this is due to the lack of public knowledge about the dangers of using plastic and environmentally friendly products, apart from the opinion that bringing your own food container when snacking is considered less practical and the price is considered more expensive than single-use plastic. This research aims to analyze the influence of product knowledge, green products, and price perceptions on interest in repurchasing Tupperware in Greater Bandung. The population in this research is Tupperware buyers and users over 18 years of age and domiciled in Greater Bandung. This research used a convenience sampling technique involving 150 respondents. The data used is primary data obtained from survey results through distributing questionnaires online using cross-sectional data collection techniques. This research uses analytical techniques of validity testing and reliability testing to test instruments, classical assumption testing, and hypothesis testing using SPSS version 24. The results of this research are that product knowledge significantly influences interest in repurchasing Tupperware products, green products influence repurchase interest , price perception does not influence interest in repurchasing Tupperware. The research results simultaneously show that product knowledge, green products, and price perceptions influence interest in repurchasing Tupperware in Greater Bandung..
Keraton Yogyakarta Sebagai Pusat Pendidikan dan Pelestarian Seni Tradisional Dikarsa, Asep Anggi; Monica, Tantri; Destiana, Rina; Yulianti, Sani; Rosi, Sofia
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 4 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i4.998

Abstract

Keraton Yogyakarta, sebagai pusat kebudayaan Jawa, memiliki peran penting dalam pendidikan dan pelestarian seni tradisional di tengah tantangan globalisasi. Penelitian ini bertujuan untuk mengkaji peran Keraton Yogyakarta sebagai pusat pendidikan kebudayaan tradisional dan pelestarian seni, dengan fokus pada kesenian tradisional, kepercayaan masyarakat, dan daya tariknya sebagai destinasi wisata budaya bagi pelajar dan turis. Menggunakan pendekatan kualitatif, penelitian ini menggabungkan studi literatur dan wawancara dengan seorang abdi dalem Keraton Yogyakarta. Hasil penelitian menunjukkan bahwa Keraton Yogyakarta tidak hanya menjadi simbol budaya Jawa, tetapi juga menjalankan fungsi pendidikan melalui pelatihan seni tradisional seperti tari, karawitan, dan aksara Jawa. Meskipun globalisasi membawa ancaman terhadap budaya lokal, Keraton Yogyakarta tetap konsisten melestarikan tradisi melalui pagelaran seni dan pendidikan berbasis budaya. Penelitian ini menegaskan bahwa Keraton Yogyakarta mempertahankan identitas budaya Jawa sebagai bagian dari statusnya sebagai kota pelajar dan istimewa.
Co-Authors Adialita, Tania Dikarsa, Asep Anggi Monica, Tantri Rina Destiana Rosi, Sofia