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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Amkop Management Accounting Review (AMAR)
Harahap, Indah Uzrisa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital-Based Business Development Strategy with a Pentahelix Approach (Case Study of Bolen Bunda Ibra Rantau Prapat) Harahap, Indah Uzrisa; Syahbudi, Muhammad; Aslami, Nuri
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2754

Abstract

The purpose of this study was to determine the digital-based business development strategy with a pentahelix approach at Bolen Bunda Ibra in Rantau Prapat. The background of the problem raised is the challenges faced by micro, small and medium enterprises (MSMEs) in utilizing digital technology to increase competitiveness in the industrial era 4.0. The novelty of this research lies in the application of the pentahelix model which involves collaboration between government, academics, businesses, communities, and the media in developing effective digital strategies. This research uses the SOAR (Strengths, Opportunities, Aspirations, Results) analysis method which is a development of SWOT analysis and QSPM (Quantitative, Strategic, Planning, Matrix) matrix. It is suggested that the importance of collaboration between stakeholders in encouraging the digital transformation of MSMEs, as well as the need for policy support and training to improve the digital literacy of bolen bunda ibra rantauprapat business actors.
Peran Mahasiswa KKN UINSU Kelompok 39 Terhadap Penerapan Desa Inklusif Perkebunan Dolok Nasution, Yusuf Ramadhan; Linda, Nuramal; Octavia, Cindi; Harahap, Indah Uzrisa; Fadilah Lubis, Rizki Nur; Edji, Syahdani Nazwa; Aqillah H, Sayyidah; Rifda, Rifda; Wahyuda, Agung Taufik; Harahap, Fachrul Hanafi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4255

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran mahasiswa Kuliah Kerja Nyata (KKN) dalam menerapkan konsep desa inklusif di Desa Perkebunan Dolok, Kecamatan Lima Puluh, Kabupaten Batu Bara. Desa inklusif dicirikan oleh pembangunan yang ramah terhadap semua lapisan masyarakat tanpa diskriminasi terhadap jenis kelamin, agama, ras, etnis, atau kebutuhan khusus. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi lapangan. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa kehadiran mahasiswa KKN berperan dalam meningkatkan taraf pendidikan dan sosial di masyarakat Desa Perkebunan Dolok. Meskipun terdapat kendala, program kerja KKN berhasil dilaksanakan dan memberikan manfaat bagi masyarakat setempat di Dusun 1, 2, dan 3. Kesimpulannya, penerapan prinsip desa inklusif dapat membantu mewujudkan stabilitas dan kemajuan sosial yang berkelanjutan dalam masyarakat.
Co-Authors Aqillah H, Sayyidah Edji, Syahdani Nazwa Fadilah Lubis, Rizki Nur Harahap, Fachrul Hanafi Linda, Nuramal muhammad Syahbudi, muhammad Nuri Aslami Octavia, Cindi Rifda, Rifda Wahyuda, Agung Taufik Yusuf Ramadhan Nasution, Yusuf Ramadhan