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All Journal Dinasti Information and Technology Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Istianingsih Istianingsih
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Peningkatan Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Ho Chi Minh, Vietnam Melalui Transformasi Digital dan Pelatihan Kewirausahaan Lintang Putri Estiarto; Robertus Suraji; Istianingsih Istianingsih; Hapzi Ali
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober-Desember 2023)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i4.505

Abstract

In the dynamic landscape of Ho Chi Minh, Vietnam, Micro, Small, and Medium Enterprises (MSMEs) stand as pivotal players in the economy's growth and resilience. This study explores the transformative impact of digital technology adoption and entrepreneurial training on the financial literacy and business management capabilities of MSMEs in the region. Through a comprehensive training program incorporating lectures, practical sessions, and demonstrations, this research delves into how digitalization and enhanced entrepreneurial skills can significantly improve MSME performance. The findings reveal that embracing digital technologies not only streamlines operations but also opens new market avenues, enhancing competitiveness and sustainability. Challenges such as access to technology, cybersecurity, and adaptation to digital business models were identified, alongside strategies to overcome these barriers. The study advocates for strengthened digital infrastructure, tailored training programs, and government support to facilitate MSMEs' digital transformation journey. By leveraging the synergy between government, educational institutions, and the business community, the research suggests that Vietnam can cultivate a robust MSME sector capable of driving innovation and contributing to sustainable economic growth. This investigation provides valuable insights for policymakers, educators, and business leaders aiming to support MSMEs through digital transformation and entrepreneurship education, marking a significant step towards a digitally empowered and economically vibrant Ho Chi Minh.
Dynamics of Consumer Boycotts: Exploring the Interplay of Expressive and Instrumental Factors Robertus Suraji; Marrisa Haque; Muhammad Yasir; Istianingsih Istianingsih
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.309

Abstract

This research explores consumer participation in product boycotts in Indonesia, focusing on the interplay between expressive and instrumental factors over time. Through a systematic literature review, this study reveals that emotional responses and personal identity trigger boycotts, serving as expressions of solidarity or protests against conflicting values. As time progresses, practical considerations, such as boycott effectiveness, become dominant motivators, following the "hot" to "cold" phase transition. Social media plays a critical role in strengthening boycott movements and facilitating discussions that impact this transition. Implications extend to businesses, activists, policymakers, and academics. Companies should develop responsive communication strategies addressing both expressive and instrumental factors. Activists can leverage technology to enhance campaign impact, and policymakers can use insights to encourage responsible business practices. In summary, this research highlights multidimensional boycott dynamics influenced by expressive and instrumental factors, emphasizing the pivotal role of social media and its implications for various stakeholders.
Co-Authors Hapzi Ali Lintang Putri Estiarto Marrisa Haque Muhammad Yasir Robertus Suraji