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All Journal Society Image : Jurnal Riset Manajemen
Vanessa Gaffar
Indonesia University of Education
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Promosi Wisata Gastronomi: Keunikan Daya Tarik Kuliner dan Cerita di Baliknya Ayu Nurwitasari; Vanessa Gaffar; Lili Adi Wibowo; Mokh Adib Sultan
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.758

Abstract

This study aims to identify and analyze the critical success factors for promoting gastronomic tourism, focusing on the role of local culinary attractions and the compelling power of storytelling. A systematic literature review was conducted, utilizing databases such as Google Scholar to gather relevant publications from 2020 to 2022. Key terms like “gastronomy,” “tourism,” and “promotion” guided the search, and only high-quality articles published in reputable journals were included, resulting in twenty selected publications for analysis. The findings reveal that tourism-related factors are the most frequently mentioned in the literature, highlighting their significance in shaping the overall gastronomic tourism experience. Additionally, local cuisine and destination image were identified as crucial elements, emphasizing the need for a holistic approach to promotion strategies. This approach should integrate various aspects, including food, destination appeal, and positive imagery, to create compelling and memorable tourism experiences. The study concludes that an effective gastronomic tourism promotion strategy must integrate these critical success factors, with storytelling playing a key role in connecting tourists to a destination’s cultural and culinary heritage. This research contributes to the literature by comprehensively analyzing the essential elements in promoting gastronomic tourism. It offers insights for developing strategies that promote gastronomic tourism, preserve cultural heritage, support local economies, and create a deeper connection between tourists and their destinations.
The Effect of Personalized Advertising on Purchase Intention: The Mediating Role of Attitude Toward Ads among Shopee Users Mendrika Ny Hanitra Randrianavo; Vanessa Gaffar; Tutik Inayati
Image : Jurnal Riset Manajemen Vol. 13 No. 2 (2025): May 2025 - October 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2025.164

Abstract

Technological advances in artificial intelligence and data analytics have enabled e-commerce platforms to deliver highly personalized advertising. However, how consumers psychologically respond to such personalization remains unclear, particularly in emerging markets. Drawing on Privacy Calculus Theory and the Affect Transfer Hypothesis, this study examines the influence of personalized advertising on purchase intention among Shopee users in Indonesia, with attitude toward advertising as a mediating variable. Data were collected from 114 Shopee users using purposive sampling and analyzed using regression and Hayes’ PROCESS mediation analysis. The results indicate that personalized advertising has a significant direct effect on purchase intention and a significant indirect effect through attitude toward advertising, indicating partial mediation. These findings suggest that personalization influences purchasing not only by improving information fit but also by shaping consumers’ cognitive and emotional evaluations of advertising. This study contributes to the personalized advertising literature by demonstrating the mediating role of attitude toward advertising in an emerging e-commerce context. Practically, the results highlight the importance of designing personalized advertising that balances relevance with consumer trust and perceived privacy.
Co-Authors Ayu Nurwitasari Lili Adi Wibowo Mendrika Ny Hanitra Randrianavo Mokh Adib Sultan Tutik Inayati