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Pengaruh Inovasi Produk, Orientasi Pasar, dan Manajemen Risiko Terhadap Kinerja UMKM di Kabupaten Sumbawa Yeni Yunisyah; Rian Hardiansyah
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 5 (2026): SENTRI : Jurnal Riset Ilmiah, Mei 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i5.6320

Abstract

Micro, Small, and Medium Enterprises (MSMEs) hold strategic importance in Indonesia’s economy, contributing 60.5 percent to the national GDP and absorbing 97 percent of the workforce. Nonetheless, their labor productivity remains approximately one-third that of large enterprises, indicating a critical performance gap that necessitates empirical investigation of internal capability drivers, particularly in high-potential yet underperforming regions such as Sumbawa Regency. Prior studies have examined product innovation, market orientation, and risk management in isolation, with limited integration into a unified model. Furthermore, no research has contextually investigated these three variables simultaneously within Sumbawa Regency using a comprehensive multidimensional performance measure. This study offers a distinct contribution by integrating product innovation, market orientation, and risk management into a single unified MSME performance model grounded in the non-metropolitan context of Sumbawa Regency — a combination that has not been empirically tested in this specific regional setting. This study empirically examines the partial and simultaneous effects of product innovation, market orientation, and risk management on MSME performance in Sumbawa Regency. An explanatory quantitative approach was employed, utilizing a five-point Likert-scale questionnaire administered to 100 purposively sampled MSME operators. Data were analyzed through multiple linear regression using SPSS 26, following validity, reliability, classical assumption, and hypothesis testing. All hypotheses were supported: product innovation exerted the most dominant positive and significant effect on performance; market orientation demonstrated a significant positive effect; risk management positively and significantly influenced performance; and the three variables simultaneously produced a significant joint effect (R² = 53.7 percent). These findings imply that the integrated strengthening of product innovation capability, market orientation, and risk management constitutes the key strategic framework for enhancing MSME performance in non-metropolitan regions. Local government is recommended to design evidence-based policy interventions anchored in these three capability pillars, leveraging Sumbawa’s rich cultural heritage as a natural source of product differentiation and competitive advantage.
Competitive Advantage as a Catalyst Aligning Entrepreneurial and Market Orientations in Sumbawa MSMEs Rian Hardiansyah; Mikhratunnisa
JURNAL ECONOMINA Vol. 5 No. 4 (2026): JURNAL ECONOMINA, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i4.1945

Abstract

This research examines the influence of market orientation (MO) and entrepreneurial orientation (EO) on the performance of micro, small, and medium enterprises (MSMEs), with particular emphasis on the mediating effect of competitive advantage (CA). Anchored in the principles of the Resource-Based View and Dynamic Capabilities Theory, the study argues that strategic orientations can only enhance firm outcomes once they are effectively transformed into durable competitive strengths.A quantitative causal approach was employed through a structured survey administered to MSME managers and business owners in Sumbawa Regency. Data were processed using Partial Least Squares Structural Equation Modeling (SEM–PLS). The analysis demonstrates that EO exerts a significant direct effect on MSME performance, whereas MO contributes indirectly via CA. Both strategic orientations show positive associations with competitive advantage, which subsequently leads to improved performance outcomes. The model demonstrates strong explanatory and predictive capability, reflected in R² values of 0.591 for CA and 0.706 for performance, supported by substantial Q² values. Overall, the results suggest that MO and EO generate meaningful performance improvements only when strategically leveraged to build sustainable competitive advantage. The study enriches theoretical discourse on MSME strategic behavior and offers practical insights to strengthen innovation capacity, responsiveness, and adaptability.
Pengaruh Kreativitas, Inovasi, dan Transformasi Digital terhadap Kinerja Kewirausahaan Teknologi Yeyen Ramadhan; Rian Hardiansyah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5312

Abstract

This study examines the influence of creativity (X1), innovation (X2), and digital transformation (X3) on technological entrepreneurship performance (Y) among micro, small, and medium enterprises (MSMEs) in Sumbawa Regency, Indonesia. Employing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, data were collected from 100 purposively sampled MSME owners/managers using a validated Likert-scale questionnaire. Outer model evaluation confirmed convergent validity (AVE > 0.50; loadings > 0.70), discriminant validity (Fornell-Larcker criteria; HTMT < 0.85), and reliability (Cronbach's α > 0.89; composite reliability > 0.91). Inner model results revealed an R² of 0.426 (adjusted R² = 0.408), indicating substantial explanatory power. Hypothesis testing via bootstrapping (5,000 resamples) supported all paths: creativity (β = 0.292, t = 3.706, p < 0.001), innovation (β = 0.272, t = 3.632, p < 0.001), and digital transformation (β = 0.343, t = 3.840, p < 0.001)—the strongest predictor. Effect sizes were small to medium (f²: 0.118–0.169), with moderate predictive relevance (Q² = 0.230).​ Findings align with Resource-Based View and Dynamic Capabilities theories, underscoring digital transformation's dominance in bridging geographical constraints and enhancing market expansion, operational efficiency, and customer satisfaction in rural contexts. Theoretically, this integrates creativity-innovation-digital triad for technopreneurship; practically, it informs MSME training and policy for Sumbawa's digital ecosystem. Limitations include cross-sectional design; future research should explore longitudinal and moderating effects.
Optimalisasi Kapasitas UMKM: Pendampingan Literasi Laporan Keuangan dan Pajak Tahunan di Kecamatan Moyo Utara, Kabupaten Sumbawa Arya Zulfikar Akbar; Muhammad Nur Fietroh; Reza Muhammad Rizqi; Nurida Fitriani; Rozzy Aprirachman; Rian Hardiansyah
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/fg7nem31

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan signifikan dalam pengelolaan keuangan dan kepatuhan perpajakan, termasuk di Kecamatan Moyo Utara, Kabupaten Sumbawa. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan literasi laporan keuangan berbasis SAK EMKM dan pemahaman pajak tahunan bagi pelaku UMKM setempat. Program dilaksanakan oleh Fakultas Ekonomi dan Bisnis Universitas Teknologi Sumbawa menggunakan pendekatan partisipatif yang mengintegrasikan pelatihan teknis dan pendampingan intensif. Sebanyak 25 UMKM dari berbagai sektor berpartisipasi dalam kegiatan yang berlangsung selama bulan Oktober 2024, meliputi survei awal, pelatihan literasi keuangan dan perpajakan, pendampingan door-to-door, serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan pada kapasitas peserta. Sebanyak 80% peserta mampu menyusun laporan laba rugi sederhana secara mandiri, 68% berhasil membuat laporan posisi keuangan sesuai SAK EMKM, dan 12 pelaku UMKM terfasilitasi memperoleh NPWP. Pemahaman peserta terhadap materi perpajakan meningkat dari rata-rata 38% (pre-test) menjadi 79% (post-test). Program ini membuktikan bahwa pendekatan pendampingan kontekstual dan berkelanjutan efektif mentransformasi perilaku pengelolaan keuangan UMKM. Rekomendasi tindak lanjut mencakup pembentukan kelompok belajar UMKM, digitalisasi pencatatan, fasilitasi akses permodalan, serta integrasi materi literasi keuangan dan pajak dalam program pembinaan pemerintah daerah.
The Impact of Digital Collaboration, Government Support, And Technology Access on Entrepreneurship Interest Among Generation Z in Sumbawa Regency Henriawan; Rian Hardiansyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1589

Abstract

This study aims to examine the impact of digital collaboration, government support, and technology access on entrepreneurial interest among Generation Z in Sumbawa Regency. A quantitative approach was adopted, employing surveys and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis using SmartPLS 3.2.9. Primary data were collected from 100 Generation Z respondents (born 1997–2012) through an online Likert-scale questionnaire using purposive sampling. Measurement model evaluation confirmed convergent and discriminant validity, along with high instrument reliability. Structural model analysis revealed that technology access, digital collaboration, and government support significantly influenced entrepreneurial interest, with technology access being the most dominant predictor. These results highlight the importance of digital infrastructure in addressing geographical disparities, enhancing social influence via online networks, and reducing perceived risks through supportive policies. Practically, the findings provide guidance for stakeholders to modernize digital entrepreneurship programs, expand ICT infrastructure, and improve the dissemination of online policy initiatives. The study contributes theoretically by integrating the Theory of Planned Behavior with Social Cognitive Theory and the Technology Acceptance Model in a rural context. Limitations of the cross-sectional design suggest the need for longitudinal research to examine the dynamics of sustainable entrepreneurial behavior.
Product and Packaging Innovation Strategies for Enhancing MSME Competitiveness: A Case Study of Bale Seafood from an Educational Management Perspective Ifan Maulana; Rian Hardiansyah
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1651

Abstract

This study aims to examine the influence of creativity and product innovation on business development and competitiveness in Micro, Small, and Medium Enterprises (MSMEs), using Bale Seafood as a case study. A qualitative descriptive approach was employed, with data collected through in-depth interviews with the business owner and direct field observations. The findings reveal that the owner’s creativity in developing diversified processed seafood products, combined with continuous packaging innovation, significantly contributes to business growth, market expansion, and long-term sustainability. Innovation practices at Bale Seafood extend beyond product improvement to include adaptive learning processes, customer engagement, and community-based knowledge exchange. From an educational management perspective, these practices reflect informal learning, experiential knowledge development, and capacity building within the enterprise. The study implies that strengthening learning-based management, entrepreneurial education, and skill development is essential for enhancing MSME innovation capacity. Support from stakeholders, such as training programs and mentoring, can further facilitate the transfer of knowledge and the adoption of appropriate technology. Overall, integrating educational management principles into innovation strategies can serve as an effective approach to improving MSME competitiveness in dynamic market environments.
The Effect of Emotional Intelligence, Creativity, And Digital Technology Utilization on The Performance of Young Entrepreneurs Alya Rohali; Rian Hardiansyah
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1792

Abstract

This study aims to examine the effect of emotional intelligence, creativity, and digital technology utilization on young entrepreneurs’ performance. A quantitative explanatory approach was employed to investigate the causal relationships among the variables. The research involved 93 young entrepreneurs as respondents, selected using the Slovin formula from a total population of 1,362 business units. Data were collected through structured questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS version 26. The results indicate that emotional intelligence, creativity, and digital technology utilization positively and significantly influence young entrepreneurs’ performance, both individually and simultaneously. These findings highlight that emotional regulation, innovative thinking, and digital literacy are key determinants of business productivity and competitiveness. The study provides theoretical contributions by integrating psychological, creative, and technological perspectives in entrepreneurship research. Practically, it offers guidance for policymakers and stakeholders in designing strategies to enhance the capabilities of young entrepreneurs and strengthen their performance in the digital era.