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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Citrapati, Mugito
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran: Assistance in Creating Product Catalogs for UMKM Batik Sekar Rinambat as a Marketing Tool Agustino, Muhammad; Kustaji, Kustaji; Noor, Fauzian; Citrapati, Mugito
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i3.6556

Abstract

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.
Pendampingan Pembuatan dan Pengelolaan Akun Bisnis Media Sosial untuk Penetrasi Pasar: Assistance in Creating and Managing Social Media Business Accounts for Market Penetration Agustino, Muhammad Rizqi; Citrapati, Mugito; Saputra, Muhammad Yoga Aditya
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.7538

Abstract

The low market penetration and narrow market reach have limited the development and growth of UMKM Batik Sekar Rinambat. This community service aims to enhance and develop UMKM's ability to penetrate and expand the market. The method involves providing intensive assistance in several stages, including mindset changes, behavioral adjustments to be open to technology facilities and features, and direct practice and implementation. The target of this service includes business accounts, business pages, and proof of marketplace usage on one of the social media platforms used. It is hoped that this will provide a wider market potential.
Co-Authors Agustino, Muhammad Rizqi Kustaji Noor, Fauzian Saputra, Muhammad Yoga Aditya