Garuda - Garba Rujukan Digital

Dampak Lingkungan Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pelanggan Transmart Yogyakarta Kustaji Reza; Anggapratama; Dwi Irnawati; Fajar Kurniawan; Mei Anggraeni
Tax and Finance Vol. 1 No. 2: Oktober 2023
Publisher : PT. MEDIA REKSATAMA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Lingkungan toko memaikan peran penting dalam mempengaruhi bagaimana pelanggan memilih produk yang akan dibeli. Kualitas pelayanan faktor penting yang mempengaruhi keputusan pembelian. Lingkungan toko serta kualitas pelayanan yakni faktor penting dalam menentukan keputusan pembelian. Perpaduan antara lingkungan toko serta kualitas pelayanan bersamaan memiliki kekuatan dalam memengaruhi keputusan pembelian pelanggan. Metode penelitian yakni Regresi Linier Berganda. Kuesioner yang memuat 11 pernyataan yang disebarkan kepada 100 responden untuk mengumpulkan informasi. Hasil penelitian tersebut menunjukkan variabel lingkungan toko serta kualitas pelayanan secara keseluruhan memengaruhi keputusan pembelian dimana F hitung 30,105 > F tabel 3,09. Hasilnya juga menunjukkan bahwa lingkungan toko mempengaruhi keputusan pembelian dimana t-hitung 5,109 > ttabel 1,984. Sementara itu, variabel kualitas pelayanan yang mempengaruhi keputusan pembelian t-hitung 2,948 lebih kecil dari t-tabel 1,984. Mengingat koefisien determinasi dari uji definisi (adjusted R2) menunjukkan bahwa 37% variasi dalam faktor keputusan pembelian bisa dipahami oleh lingkungan toko serta melihat faktor kualitas pelayanan. Sebagai perbandingan, kelebihan 63% dipahami berbagai element diluar penelitian ini.

Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran: Assistance in Creating Product Catalogs for UMKM Batik Sekar Rinambat as a Marketing Tool Agustino, Muhammad; Kustaji, Kustaji; Noor, Fauzian; Citrapati, Mugito
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i3.6556

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.

Pendampingan Pencatatan Laporan Keuangan Sederhana Bagi UMKM Kerupuk Micin Di Desa Campurejo Kabupaten Bojonegoro Anggapratama, Reza; Sulistyowati, Rina; Kustaji, Kustaji; Noor, Fauzian; Agustino, Muhammad Rizqi; Firanka, Sofie Shalzabilla Meta; Fadilla, Esti Nur
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/vkvq1w89

UMKM Kerupuk Micin Bu Tutik di Desa Campurejo, Kabupaten Bojonegoro, menghadapi berbagai tantangan, termasuk belum optimalnya pencatatan laporan keuangan serta minimnya literasi keuangan sederhana. Pelaku UMKM masih mengalami kesulitan dalam memisahkan keuangan pribadi dan usaha, serta belum memahami pentingnya pencatatan keuangan untuk pengembangan bisnis secara berkelanjutan. Permasalahan ini penting untuk diatasi karena pencatatan keuangan yang baik merupakan dasar dalam pengambilan keputusan usaha dan akses terhadap pembiayaan. Metode pengabdian dilakukan secara langsung di lokasi UMKM Kerupuk Micin Bu Tutik melalui pendekatan edukatif berupa pelatihan, pendampingan, dan simulasi pencatatan keuangan sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku UMKM terhadap pentingnya pencatatan keuangan serta kemampuan dalam memisahkan antara keuangan pribadi dan usaha. Pelaku UMKM juga mulai menerapkan pencatatan harian yang lebih sistematis. Hasil ini penting sebagai langkah awal dalam memperkuat kapasitas manajerial UMKM menuju usaha yang lebih berkelanjutan dan profesional.

Pendampingan Rebranding Dan Digital Marketing Pada Usaha Keripik Singkong Cap Alam 22 Irnawati, Dwi; Kustaji, Kustaji; Saputra, Muhammad Yoga Aditya; Arifuddin, Iza
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/vbrdqm88

Program pengembangan UMKM menjadi instrumen vital untuk memperkuat daya beli masyarakat dan berfungsi sebagai penyangga ekonomi saat terjadi krisis moneter. Di era digital saat ini, banyak UMKM yang belum sepenuhnya memanfaatkan teknologi digital, termasuk usaha Keripik Singkong Cap Alam 22 yang masih beroperasi secara offline dan mengandalkan jaringan pelanggan dari kalangan kenalan saja. Pengabdian ini bertujuan untuk membantu usaha Keripik Singkong Cap Alam 22 dalam memasarkan produknya secara digital, yang kini menjadi kebutuhan utama bagi para pelaku usaha agar dapat berkembang lebih optimal. Metode yang digunakan dalam kegiatan ini mencakup pengumpulan informasi, penetapan tujuan, pelatihan pemasaran digital, implementasi, dan evaluasi kegiatan. Hasil dari kegiatan ini yaitu mempunyai identitas usahanya baik secara online (akun marketplace atau media sosial) maupun offline (Banner dan juga kemasan yang menarik). Pemilik usaha menyampaikan apresiasi dan merasa puas terhadap hasil kegiatan pendampingan yang telah dilakukan. Sehingga pendampingan rebranding dan digital marketing ini sangat penting untuk dikembangkan lagi kedepannya.

Gen Z Shopping Behavior Factors in Modern Retail Stores, Bojonegoro City, Indonesia Kustaji; Anggapratama, Reza; Nurcholis; Purnomo, Ari
Journal of Management Studies and Development Vol. 4 No. 02 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i02.1053

This study aims to explore the factors that influence Generation Z’s shopping behavior in modern retail stores in Bojonegoro, Indonesia. As digital technology and social media increasingly shape consumer habits, understanding how Gen Z that characterized by digital nativeness and high connectivity makes purchasing decisions is crucial for retail development. A qualitative approach was employed using in-depth interviews with five purposively selected participants aged 18–25, complemented by field observations and documentation.Thematic analysis revealed four dominant factors influencing Gen Z's retail shopping behavior: technology adoption, social media engagement, influencer impact, and social environment. Respondents indicated that product discovery often starts through platforms like TikTok and Instagram but decisions are finalized after in-store visits, highlighting a hybrid shopping pattern. Influencers, particularly micro-influencers with relatable content, significantly affect trust and intent to buy. Peer opinions and group shopping activities also play a critical role in shaping preferences.These findings suggest that while Gen Z is highly influenced by digital ecosystems, physical retail experiences remain vital. The research contributes to the understanding of hybrid consumer behavior and offers strategic implications for modern retailers seeking to align their marketing and service strategies with Gen Z preferences. Retailers are advised to integrate online and offline experiences, collaborate with digital influencers, and create interactive in-store environments to attract and retain this consumer segment.

Pengaruh Visual Merchandising terhadap Perilaku Pembelian Impulsif Konsumen Ritel di Bojonegoro Irnawati, Dwi; Kustaji; Saputra, Muhammad Yoga Aditya
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.3924

Visual merchandising has long been considered an essential marketing tool in the retail world. In this study, the researcher wanted to find out how much influence visual structuring had on customers' impulse buying behavior. This study takes Najah Fashion as a case study and involves customers as a sample. The methods used are descriptive to help understand this concept more deeply, as well as to provide information that can help the company make decisions. Data were collected using a structured questionnaire and analyzed to determine the effect of visual merchandising on impulse buying. The research sample consisted of 100 purposively selected respondents in Bojonegoro. The study found that impulse buying significantly contributed to sales across various product types, with 46% of respondents stating that they had made unplanned purchases after being exposed to certain visual elements. Among the four visual merchandising factors examined, promotional signage at the store entrance proved to have the greatest influence on impulse buying behavior, with a regression coefficient of β = 0.956 and a significance level of p < 0.05. This indicates that promotions strategically displayed at the entrance area have a strong appeal in encouraging consumers to make spontaneous purchases.

Pengaruh Kualitas Pelayanan Kinerja BUMDES terhadap Pemberdayaan Masyarakat Desa Pungpungan Kabupaten Bojonegoro Kustaji; Anggapratama, Reza; Niswah, Syifa’un
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.3946

The Village-Owned Enterprise (BUMDes) of Pungpungan Village, Bojonegoro Regency, represents a form of village business entity that plays a crucial role in stimulating the local economy and enhancing community welfare. In its operational activities, BUMDes encounters various challenges in delivering high-quality services to optimally support the community empowerment process. Therefore, it is necessary to conduct research to examine the extent to which BUMDes service quality influences the level of community empowerment. This study employed a quantitative method with a survey approach and multiple linear regression analysis technique. The findings indicate that the performance indicators of BUMDes service quality simultaneously have a significant effect on community empowerment. Service quality variables, including tangibles, reliability, responsiveness, assurance, and empathy, collectively account for 54.4% of the variation in community empowerment, while the remaining 45.6% is attributed to other factors. It is imperative for BUMDes Pungpungan Village to enhance its service quality through capacity building, performance evaluations, and a more responsive approach to community needs.

Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis untuk Menciptakan Competitive Advantage Di Greenwood Coffee Shop Bojonegoro Agustino, Muhammad Rizqi; Kustaji, Kustaji; Pratama, Reza Angga; Noor, Fauzian; Irnawati, Dwi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5645

years, driven by increasing domestic coffee consumption and changes in lifestyle, with coffee shops becoming important social spaces. Greenwood Coffee Shop, operating in Bojonegoro, faces the challenge of maintaining its relevance and competitiveness amidst the fierce local market competition. This study aims to identify the factors influencing the competitiveness of Greenwood Coffee Shop by using the Business Model Canvas (BMC) approach and SWOT analysis. The research uses a qualitative approach with a case study on Greenwood Coffee Shop, where data were collected through interviews with the owner, employees, and customers, as well as document analysis and field observations. The results show that Greenwood Coffee Shop has the potential to enhance its competitive advantage through product innovation, leveraging digital media for marketing, and improving service quality. However, the company has not fully utilized a structured business model and SWOT approach in formulating competitive strategies. Therefore, it is recommended that Greenwood Coffee Shop implement a more structured strategy in managing its business to maintain its competitiveness and relevance in the local market

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