Article Per Year (5 Year)
p-Index From 2021 - 2026
2.74
P-Index
This Author published in this journals
All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Mitra Manajemen Distribusi Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Administrasi dan Manajemen Jurnal EK dan BI BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Journal of Management Studies and Development Innovative: Journal Of Social Science Research Economica: Journal of Economic and Economic Education Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Noor, Fauzian
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SERTA DAMPAKNYA TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN PRODUK PT. SALIM IVOMAS PRATAMA KECAMATAN BOJONEGORO KABUPATEN BOJONEGORO) Fauzian Noor; Woro Utari; Nugroho Mardi W.
Jurnal Mitra Manajemen Vol 4 No 4 (2020): Jurnal Mitra Manajemen Edisi April
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.727 KB) | DOI: 10.52160/ejmm.v4i4.374

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga dan citra merek terhadap keputusan pembelian, untuk menganalisis secara langsung pengaruh keputusan pembelian, kualitas produk, persepsi harga dan citra merek terhadap kepuasan konsumen, untuk menganalisis secara tidak langsung pengaruh kualitas produk, persepsi harga dan citra merek terhadap kepuasan konsumen melalui keputusan pembelian Penelitian ini menggunakan explanatory research dengan pendekatan kuantitatif. Populasi adalah seluruh konsumen PT Salim Ivomas Pratama Bojonegoro tahun 2018 tercatat 1,178,991 orang. Sampel sebanyak 100 orang dengan menggunakan quota sampling. Teknik analisis data dengan path analysis. Hasil yang didapatkan adalah Kualitas produk, Persepsi harga dan Citra merek berpengaruh signifikan terhadap keputusan pembelian. Keputusan pembelian, Kualitas produk, Persepsi harga dan Citra merek secara langsung berpengaruh signifikan terhadap kepuasan konsumen. Kualitas produk dan Persepsi harga secara tidak langsung berpengaruh signifikan terhadap kepuasan konsumen melalui keputusan pembelian. Sedangkan Citra merek secara tidak langsung tidak berpengaruh signifikan terhadap kepuasan konsumen melalui keputusan pembelian.
Analisis Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian Fashion Kekinian di Toko Fandim Jaya Collection Kustaji Kustaji; Hening Anitasari; Azhari Azhari; Fauzian Noor; Muhammad Rizqi Agustino
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh harga, kualitas produk dan promosi terhadap keputusan pembelian secara partial maupun secara simultan di Toko Fandim Jaya Collection. Penelitian ini menggunakan jenis penelitian kuantitatif dengan metode pengumpulan data secara observasi, dokumentasi dan kuesioner. Sampel yang digunakan adalah 100 responden. Variabel yang digunakan adalah harga (x1), kualitas produk (x2), promosi (x3) dan keputusan pembelian (Y). Teknik analisis data menggunakan uji statistik meliputi: uji asumsi klasik, uji validitas dan reliabilitas, uji hipotesis dan analisis regresi berganda dengan bantuan software SPSS versi 25. Hasil dari penelitian ini adalah semua data penelitian lolos uji asumsi klasik, dan keabsahan data (validitas dan reliabilitas), untuk uji hipotesis secara partial diperoleh harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikan sebesar 0,02; kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikan sebesar 0,478; dan promosi berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikan sebesar 0,002. Harga, kualitas produk, dan promosi juga berpengaruh secara simultan dengan nilai signifikan sebesar 0,004 terhadap keputusan pembelian. Sedangkan nilai koefisien determinasi sebesar 0,167 atau sebesar 16,7% harga, kualitas produk dan promosi mempengaruhi keputusan pembelian secara linear.
Optimalisasi Ketrampilan Digital Content Creator Pemuda Desa Mojodelik Kecamatan Gayam Kabupaten Bojonegoro Handoko Sosro Hadi Wijoyo; Moh Mustofa; Fauzian Noor
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5919

Abstract

Conten Creator saat ini banyak diminati untuk menjadi pekerjaan sampingan, bahkan menjadi pekerjaan utama, fokus dalam pengabdian kepada masyarakat ini adalah memberi pelatihan pembuatan konten video yang bertujuan untuk memperkuat keterampilan para pemuda desa Mojodelik yang tergabung dalam karang taruna desa, hal ini bertujuan  untuk berbagai keperluan menambah skil dan pemasaran wisata desa di desa tersebut terlebih kepala desanya telah berkomitmen nantinya akan di proyeksikan mempromosikan UMKM yang ada disesanya, dengan menggunakan media digital, pelatihan dilakukan secara offline dengan menggunakan metode belajar berbasis proyek. Dalam metode ini, para peserta mengumpulkan informasi, berpikir kritis, menganalisis, memproduksi dan mengevaluasi proyek tersebut, pelaksanaan selama dua bulan dengan materi yang terstruktur yang dibagi menjadi dua,, sesi pertama mereka mendapat wawasan tentang peluang, kaidah, sampai hukum di undang undang IT, sesi kedua di bulan ke dua mereka diajari secara teknis membuat sebuah konten, peserta cukup antusias dan mengikuti bimbingan teknis sampai selesai, tugas akhir mereka adalah membuat sebuah proyek kelompok, banyak kreatifitas muncul dan ide baru dalam membuat konten, mereka dapat membagikan hasil produksi kontenya pada media sosial yang mereka kuasai hingga nantinya akan memberikan dampak ekonomi, pengembangan soft skill ini dapat mereka bagikan untuk generasi selanjutnya di pengurusan karang taruna
Optimalisasi Ketrampilan Digital Content Creator Pemuda Desa Mojodelik Kecamatan Gayam Kabupaten Bojonegoro Handoko Sosro Hadi Wijoyo; Moh Mustofa; Fauzian Noor
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5919

Abstract

Conten Creator saat ini banyak diminati untuk menjadi pekerjaan sampingan, bahkan menjadi pekerjaan utama, fokus dalam pengabdian kepada masyarakat ini adalah memberi pelatihan pembuatan konten video yang bertujuan untuk memperkuat keterampilan para pemuda desa Mojodelik yang tergabung dalam karang taruna desa, hal ini bertujuan  untuk berbagai keperluan menambah skil dan pemasaran wisata desa di desa tersebut terlebih kepala desanya telah berkomitmen nantinya akan di proyeksikan mempromosikan UMKM yang ada disesanya, dengan menggunakan media digital, pelatihan dilakukan secara offline dengan menggunakan metode belajar berbasis proyek. Dalam metode ini, para peserta mengumpulkan informasi, berpikir kritis, menganalisis, memproduksi dan mengevaluasi proyek tersebut, pelaksanaan selama dua bulan dengan materi yang terstruktur yang dibagi menjadi dua,, sesi pertama mereka mendapat wawasan tentang peluang, kaidah, sampai hukum di undang undang IT, sesi kedua di bulan ke dua mereka diajari secara teknis membuat sebuah konten, peserta cukup antusias dan mengikuti bimbingan teknis sampai selesai, tugas akhir mereka adalah membuat sebuah proyek kelompok, banyak kreatifitas muncul dan ide baru dalam membuat konten, mereka dapat membagikan hasil produksi kontenya pada media sosial yang mereka kuasai hingga nantinya akan memberikan dampak ekonomi, pengembangan soft skill ini dapat mereka bagikan untuk generasi selanjutnya di pengurusan karang taruna
MINAT BELI PENGGUNA ASURANSI AXA MANDIRI YOGYAKARTA DIPENGARUHI OLEH HARGA DAN KUALITAS PRODUK Anggapratama, Reza; Irnawati, Dwi; Kustaji, Kustaji; Rizqi Agustino, Muhammad; Noor, Fauzian; Fadila, Esti Nur; Niswah, Syifa’un; Selviana, Sova
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5727

Abstract

This exploration aims to see if cost and item quality impact buying interest in AXA Mandiri Yogyakarta. Various Straight Relapse is the examination approach. This examination shows how cost and item quality impact shoppers' longing to purchase AXA Mandiri Yogyakarta. For this examination, non-likelihood inspecting was utilized. To gather information, every respondent was given a poll of 100 individuals. The examination system uses various direct relapses. Research discoveries show that factors that impact cost and, by and large, item quality impact purchasers' purchasing propensities, with a determined F of 25.536 F table of 3.09. The discoveries additionally show that cost impacts buying choices when the count is 6.030 ttable 1.988. The item quality variable impacts buy expectations with a count of 2.504, more prominent than the ttable of 1.984. In light of the coefficient of assurance definition test (adjusted R2), the cost and item quality factors contribute 33.4% to the variety of buying interest factors. Interestingly, factors other than this exploration added to an abundance of 66.6%. The cost and nature of products can impact customers' longings to purchase AXA Mandiri Yogyakarta. AXA Mandiri Yogyakarta, the board guarantees that the objective market finds the item quality alluring and cost stable.
PENGARUH GREEN MARKETING TERHADAP KEPUASAN PELANGGAN: STUDI KASUS PADA TOKO RITEL MODERN LION SUPERINDO BOJONEGORO Noor, Fauzian; Irnawati, Dwi; Kustaji, Kustaji; Agustino, Muhammad Rizqi
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1857

Abstract

This study aims to investigate the influence of green marketing on customer satisfaction at the Lion Superindo retail store in Bojonegoro. The research employs a quantitative approach with a cross-sectional survey design. The study population consists of Lion Superindo Bojonegoro customers, with a sample of approximately 200 respondents selected randomly.Data were collected using a specially designed questionnaire, which included questions on customers' perceptions of green marketing practices at Lion Superindo Bojonegoro and their satisfaction levels as customers. The data collection methods involved surveys conducted both online and directly in-store. The findings reveal that the green marketing variables of green product and green price do not significantly affect customer satisfaction at Lion Superindo Bojonegoro. In contrast, the variables of green place and green promotion have a significant influence on customer satisfaction in this modern retail outlet. These results highlight the importance of focusing on strategic green marketing efforts, particularly in terms of green place and promotion, to enhance customer satisfaction in the competitive retail environment.
Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran: Assistance in Creating Product Catalogs for UMKM Batik Sekar Rinambat as a Marketing Tool Agustino, Muhammad; Kustaji, Kustaji; Noor, Fauzian; Citrapati, Mugito
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i3.6556

Abstract

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.
Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

Abstract

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.
Community Empowerment: Strengthening the Capacity of Bumdes Management "Sidorejo Makmur" Kustaji; Muhammad Rizqi Agustino; Fauzian Noor; Reza Anggapratama; Dwi Irnawati; Mugito; Budianto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6147

Abstract

The existence of (BUMDesa) "Sidorejo Makmur" belonging to the Sidorejo Village Government, Sukosewu District, Bojonegoro Regency, is expected to be able to strive for, strengthen, and improve the economy in the village. However, this institution still faces various problems, especially regarding management capacity. The management's managerial abilities are still far from the expectations of business entity management standards. Management still receives minimal training in planning business activities, administration of business entities and management and supervision of a business entity. The inability and fear of taking steps still occurs among all administrators, who are still new players, so innovative ideas are still dry and stuck on old businesses running in BUMDesa business units that have existed for a long time. This service and empowerment seek to strengthen administrators' capacity to increase their capacity in managing business management and finding various solutions for the progress and development of BUMDesa. So that the objectives of the activity are carried out and achieved well, mentoring also involves students starting from socialization of activities, and simple management training, strengthening management capacity, administrative management, and strengthening opportunities for developing business potential so that BUMDesa administrators can carry out their functions optimally, manage BUMDes, control and regulate activities a business that is managed and can be held accountable for activities to all stakeholders, the end of which will be the prosperity of the village community.
Pendekatan Business Model Canvas (BMC) Dan SWOT Analysis untuk Menciptakan Competitive Advantage Di Greenwood Coffee Shop Bojonegoro Agustino, Muhammad Rizqi; Kustaji, Kustaji; Pratama, Reza Angga; Noor, Fauzian; Irnawati, Dwi
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5645

Abstract

years, driven by increasing domestic coffee consumption and changes in lifestyle, with coffee shops becoming important social spaces. Greenwood Coffee Shop, operating in Bojonegoro, faces the challenge of maintaining its relevance and competitiveness amidst the fierce local market competition. This study aims to identify the factors influencing the competitiveness of Greenwood Coffee Shop by using the Business Model Canvas (BMC) approach and SWOT analysis. The research uses a qualitative approach with a case study on Greenwood Coffee Shop, where data were collected through interviews with the owner, employees, and customers, as well as document analysis and field observations. The results show that Greenwood Coffee Shop has the potential to enhance its competitive advantage through product innovation, leveraging digital media for marketing, and improving service quality. However, the company has not fully utilized a structured business model and SWOT approach in formulating competitive strategies. Therefore, it is recommended that Greenwood Coffee Shop implement a more structured strategy in managing its business to maintain its competitiveness and relevance in the local market
Co-Authors Agustino, M. Rizqi Agustino, Muhammad Rizqi Anitasari, Hening Azhari, Azhari Budianto Budianto Budianto Budianto Budianto, B Calista, Sativa Fairuz Citrapati, Mugito Dewi Fatmawati Dwi Irnawati Fadila, Esti Nur Fharhan Hadi Sulthoni Handoko Wijoyo Juwita, Agesti Martha Kustaji Moh. Mustofa Mugito Mugito Niswah, Syifa’un Nugroho Mardi Wibowo Pratama, Reza Angga Reza Anggapratama Rina Sulistyowati Safitri, Silvia Niken Selviana, Sova Shofie Shalzabilla Meta Firanka Susilo, Joko Hadi Vicky Eka Prasetya Woro Utari