Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's)
Hanipah, Imanda
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peningkatan Daya Saing Produk Melalui Inovasi Produk, Branding dan Sistem Pemasaran Konsinyasi: Increasing Product Competitiveness Through Product Innovation, Branding and Consignment Marketing System Silaningsih, Endang; Sudarijati, Sudarijati; Kartini, Tini; Hanipah, Imanda; Akhsan, Muhammad; Ningsih, Desi Fitria; Fairuz, Rozaan
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 11 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i11.7866

Abstract

Gunung Endut Village in Kalapanunggal, Sukabumi, is known as a place that often produces cassava. Cassava which is rich in carbohydrates and nutrients has become an important basic ingredient for UMKM in this village, especially for the production of cassava chips. Taking action steps carried out by the Community Service (PkM) program team from the Faculty of Economics and Business after seeing the available potential, Team PkM Djuanda University Bogor created a new product called "Stik Si Endut" in the form of innovative frozen cheese cassava sticks. The purpose of this activity is to provide an explanation to UMKM actors regarding the production process of frozen cheese cassava sticks, improving branding, packaging, and distribution strategies through the consignment marketing system. Through preparation and survey stage, counseling, and evaluation methods, this activity is expected to improve skills, product innovation, and the local economy in Gunung Endut Village. This research shows that there is a great opportunity for the diversification of cassava products in the village, with a focus on increasing added value and economic development of the local community.
THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR Hanipah, Imanda; Ismartaya, Ismartaya; Silaningsih, Endang
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21528

Abstract

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Co-Authors Akhsan, Muhammad Endang Silaningsih Fairuz, Rozaan Ismartaya Ismartaya, Ismartaya Kartini, Tini Ningsih, Desi Fitria Sudarijati