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All Journal JURNAL PENDIDIKAN TAMBUSAI Indonesian Journal of Innovation Studies
Zuriana, Khalida Zia
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Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peran Human Capital dalam Rekrutmen dan Seleksi Delfy, Ely; Simanjuntak, Ade Friska; Yana, Melody Try; Anesha, Sherly; Zuriana, Khalida Zia; Arif, Yusril Bachtiar; Pratama, Alpino
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.24931

Abstract

Penelitian ini mengkaji peranan Human Capital Management (HCM) dalam proses rekrutmen dan seleksi karyawan di era modern. Dalam lingkungan bisnis yang semakin kompetitif, pengelolaan sumber daya manusia menjadi faktor kritis bagi kesuksesan organisasi. Studi ini bertujuan untuk menganalisis bagaimana implementasi HCM dapat meningkatkan efektivitas proses rekrutmen dan seleksi, serta dampaknya terhadap kualitas tenaga kerja yang dihasilkan. Metodologi yang digunakan adalah kajian literatur komprehensif dan analisis studi kasus dari berbagai organisasi. Hasil penelitian menunjukkan bahwa penerapan HCM yang efektif dapat meningkatkan akurasi dalam pemilihan kandidat, mengurangi tingkat turnover karyawan, dan meningkatkan kecocokan antara kompetensi kandidat dengan kebutuhan organisasi. Penelitian ini juga mengidentifikasi berbagai praktik terbaik dalam mengintegrasikan HCM ke dalam strategi rekrutmen dan seleksi.
Strategies of Micro, Small, and Medium Enterprises in Traditional Culinary Innovation in the 4.0 Era: Strategi Usaha Mikro Kecil Menengah dalam Inovasi Kuliner Tradisional di era 4.0 Zuriana, Khalida Zia; Rizky, M. Chaerul; Nabila, Salsa; Ginting, Sherly Anesha Br.; Arief, Yusril Bachtiar
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i3.1445

Abstract

General Background: The transition to Industry 4.0 demands strategic adaptation among micro, small, and medium enterprises (MSMEs) in the traditional food sector. Specific Background: Modern angkringan concepts like Café Kopkar represent an innovative response to this digital shift. Knowledge Gap: Despite emerging trends, there is limited empirical evidence on how digital-era strategies affect traditional culinary innovation in MSMEs. Aims: This study investigates the impact of Industry 4.0-oriented survival strategies on traditional culinary innovation in modern angkringan MSMEs. Results: Using regression analysis on data from 25 purposively selected owners and employees, findings reveal a significant positive effect of strategic adaptation—including technology use, consumer insight, and innovation—on culinary innovation. Novelty: The research highlights the pivotal role of Generation Z entrepreneurs in fusing modernity with local wisdom, maintaining cultural identity while leveraging social media and personalized service. Implications: These insights offer practical guidance for MSMEs in designing sustainable innovation strategies that preserve cultural heritage while remaining competitive in the digital age. Highlights:  Highlights the role of digital strategies in preserving traditional culinary identity. Emphasizes Gen Z's potential in cultural entrepreneurship. Demonstrates how tech adaptation drives culinary innovation in MSMEs. Keywords : MSME Strategy, Culinary Innovation, Modern Angkringan, Industry 4.0, Local Wisdom 
Co-Authors Anesha, Sherly Arief, Yusril Bachtiar Arif, Yusril Bachtiar Delfy, Ely Ginting, Sherly Anesha Br. M. Chaerul Rizky Nabila, Salsa Pratama, Alpino Simanjuntak, Ade Friska Yana, Melody Try