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All Journal ANDHARUPA Dharma Bakti Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Sungging

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Visual identity design of the Batik Ciprat Giyanta SMEs in Banjarnegara Kusumohendrarto, Raden Hadapiningrani; Fitriyandani, Yanuar Maulana
Sungging: Journal of Innovative, Cultural, Transdisciplinary Art and Kriya Discourse Vol. 3 No. 1 (2024): Sungging January-June Edition
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/sungging.v3i1.73101

Abstract

Batik is an indigenous Indonesian cultural heritage that continues to be preserved. Numerous patterns and techniques for making batik have been developed, including Batik Ciprat (splash technique batik). Giyanta is one of the Batik Ciprat production houses located in Banjarnegara. In the batik business, Giyanta's visual identity is currently insufficiently informative and appealing, resulting in suboptimal promotional activities. This study employs an analysis and design process as part of this practice-based research. Data was collected through interviews and field observations, forming the basis for concept development and guiding visual identity design. The design process involved SWOT analysis, target audience identification, referencing, brainstorming, alternative logo design, final logo selection and its philosophy, colour and typography decisions, and supporting elements. This design aims to enhance the brand value and image of the Batik Ciprat Giyanta SME in the public's perception. 
Visual graphic design analysis of the book Jingga Jenaka Robbiya, Maiya Arsya; Kusumohendrarto, Raden Hadapiningrani
Sungging: Journal of Innovative, Cultural, Transdisciplinary Art and Kriya Discourse Vol. 3 No. 2 (2024): Sungging July-December Edition
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/sungging.v3i2.77689

Abstract

In this digital era, technology is making it increasingly convenient for people to engage in various activities, especially reading books. Many books are available in the form of e-books and can be easily accessed on mobile devices. However, physical books still dominate for those who enjoy the tangible experience of reading. In the book 'Jingga Jenaka,' simple stories are narrated in the form of poetry and comics, creating a harmonious narrative. The captivating visual elements that grab the reader's attention are intriguing to discuss in the context of the application of Visual Communication Design Theory. This analysis will delve into how the book 'Jingga Jenaka' aligns with Visual Communication Design Theory and whether its implementation is apt in conveying the author's emotions and sentiments to the readers.
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Fitriyandani, Yanuar Maulana Ghani, Oktaviana Hilmi N, Anhar Hukubun, Lejar Daniartana Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Sani, Muhammad Nur Syamsi, Mohammad Danang Widadijo, Wahju Tri Yohanda, Derena Martha