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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmu Multidisiplin
Fina, Syahrinda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Dampak globalisasi terhadap proses demokrasi di Indonesia Fina, Syahrinda; Dompak, Timbul; Wasiman, Wasiman
Jurnal Ilmu Multidisiplin Vol. 3 No. 1 (2025): Jurnal Ilmu Multidisiplin
Publisher : Jurnal Ilmu Multidisiplin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53935/jim.v3.i1.37

Abstract

Penelitian ini bertujuan untuk menganalisis dampak globalisasi terhadap demokrasi di Indonesia, khususnya dalam konteks stabilitas dan kualitas demokrasi. Globalisasi, selain membawa kemajuan ekonomi dan integrasi global, juga menimbulkan tantangan serius bagi demokrasi di negara-negara berkembang seperti Indonesia. Salah satu dampak negatifnya adalah dominasi korporasi besar dalam politik yang dapat melemahkan peran masyarakat dalam proses demokrasi. Selain itu, krisis kepercayaan terhadap lembaga-lembaga demokrasi muncul ketika pemerintah dianggap kurang tanggap terhadap kesenjangan ekonomi yang diperburuk oleh globalisasi. Di era digital, penelitian ini juga menyoroti peran internet dalam memperluas partisipasi politik masyarakat sekaligus menekankan pentingnya literasi digital untuk mencegah manipulasi informasi. Studi ini merekomendasikan upaya untuk meningkatkan akuntabilitas dan transparansi pemerintah, serta memperkuat keterlibatan masyarakat sipil untuk memperkuat landasan demokrasi di tengah tantangan globalisasi.
Pengaruh Citra Merek, E-WOM dan Customer Rating terhadap Keputusan Pembelian Skincare Glad2Glow di Kota Batam Fina, Syahrinda; Sukati, Inda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1870

Abstract

The rapid growth of digital platforms has significantly transformed consumer behavior in the skincare industry, particularly in urban areas such as Batam City. Consumers increasingly rely on brand perception, online information, and collective evaluations before making purchasing decisions. This study aims to examine the influence of brand image, electronic word of mouth (E-WOM), and customer rating on purchasing decisions of Glad2Glow skincare products in Batam City. A quantitative explanatory approach was employed using purposive sampling, involving 100 respondents who met specific criteria as active skincare consumers. Data were collected through structured questionnaires and analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results indicate that brand image, E-WOM, and customer rating each have a positive and statistically significant effect on purchasing decisions. Among the three variables, customer rating demonstrates the strongest influence, followed by brand image and E-WOM. Simultaneously, the three independent variables show a high explanatory power in predicting consumer purchasing decisions. These findings highlight the importance of strengthening brand perception, managing digital consumer communication, and maintaining credible customer ratings to enhance purchasing decisions in the competitive skincare market.
Co-Authors dompak, timbul Sukati, Inda Wasiman, Wasiman