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All Journal Jurnal Pendidikan dan Pembelajaran Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Amanda Stevany Nurvita
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Promosi dan Komunikasi Jasa Pendidikan Cindy, Cindy; Amanda Stevany Nurvita; Mahfud Ifendi
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i1.3740

Abstract

With increasing competition in the world of education, especially in the era of globalization and digitalization, educational institutions inevitably have to adopt appropriate promotional strategies to attract prospective students. This research aims to find out how to manage communication programs, alternative communication techniques, promotional design, marketing publications and advertising educational services. This research method uses a literature-based approach to analyze promotion and communication strategies for educational services. This research found that an effective communication program will strengthen the reputation of educational institutions and build public trust, combining various communication methods can be a good alternative communication technique, through careful planning, promotional design will be able to attract attention and achieve the marketing goals of educational institutions, publications marketing helps strengthen relationships with prospective students and parents and improves the institution's reputation amidst competition, and overall, advertising educational services is important in increasing the visibility, reputation and attractiveness of the institution amidst increasingly fierce competition. The benefits of this research are expected to be able to increase awareness of institutions in promoting and communicating the services they offer, can become a reference for making strategies, and become an evaluation and improvement for the progress of educational institutions in Indonesia.
Implementasi KKL di Desa Muara Wahau: Pendidikan Agama, dan Pembentukan Karakter Pemuda Astuti, Aprianti; Amanda Stevany Nurvita; Virda Bin Jusman; Fitri Handayani Depends; Afif Rahman; Lailatul Aisyah; Oktavia Amanda Putri Sunaryad; Febriana Nurhaliza; Muh Din Syamsulhadi; Zahrotun Ni’mah; Siti Nur Patimah; Muhammad Yahya Nuzulul Kurniawan; Rahmawati Rahmawati; Mahfud Ifendi; Jamila Iskandar
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2847

Abstract

This study describes the implementation of Field Work Lectures (KKL) in Muara Wahau Village, focusing on religious education, youth character building, and community economic and social empowerment. KKL students were directly involved in teaching at the TPQ (Islamic Religious Education Center), tutoring for elementary and kindergarten students, leadership development in junior and senior high schools, mentoring MSMEs, community service activities, group exercise, and family health data collection. Data were obtained through observation, interviews, and documentation, then analyzed thematically. The results showed that the KKL successfully improved the youth's Quran reading skills, understanding of religious values, discipline, leadership, and social awareness. Furthermore, economic and social empowerment through MSME mentoring and community activities strengthened community independence and synergy. Obstacles such as high rainfall and the absence of the village head were successfully overcome through intensive coordination and adjustments to the activity schedule. The KKL proved effective as a practical learning tool for students while also having a positive impact on the community.
Co-Authors Afif Rahman Astuti, Aprianti CINDY CINDY Febriana Nurhaliza Fitri Handayani Depends Jamila Iskandar LAILATUL AISYAH Mahfud Ifendi Muh Din Syamsulhadi Muhammad Yahya Nuzulul Kurniawan Oktavia Amanda Putri Sunaryad Rahmawati Rahmawati Siti Nur Patimah Virda bin Jusman Zahrotun Ni’mah