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All Journal Jurnal Serambi Ekonomi dan Bisnis Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Andryanti Natanegara, Aura Syahida
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Manajemen Risiko Pada UMKM “Sempol Ayam Si Kabayan” Bandung Nur Zaman, Luqman; Sheehan, Sheva Dhaifullah; Andryanti Natanegara, Aura Syahida
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8493

Abstract

UMKM Sempol Ayam Si Kabayan in Bandung is a local culinary business that focuses on traditional sempol chicken snack products with distinctive and innovative flavors. This business has attracted the attention of consumers through creative marketing strategies and maintained product quality. However, like many other MSMEs, Sempol Ayam Si Kabayan faces various business risks that can affect the sustainability of its operations. This research analyzes risk management in MSMEs by identifying Market, Financial, Marketing, Operational, Human Resources, Legal risks and evaluating their severity. Based on interview results, it was found that the main risks include fluctuations in raw material prices, labor turnover, dependence on digital marketing, and intense market competition. This research also uses a SWOT analysis approach to evaluate the strengths, weaknesses, opportunities and threats faced by MSMEs. The results show that implementing appropriate risk mitigation strategies, such as better financial management, product diversification, and strengthening customer loyalty, can increase business resilience to changes in the business environment. These findings provide practical contributions to the development of risk management in MSMEs, especially in the processed food sector.
Analisis Studi Kelayakan Bisnis Terhadap Usaha Pangsit Chili Oil Andryanti Natanegara, Aura Syahida; Dwi Nurmavita, Diah Ayu; Rasmana, Idan; Ilmi, Haura Nurul; Perwito, Perwito
Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 2 No. 2 (2025): FEBRUARI-APRIL
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v2i2.3036

Abstract

The culinary industry in Indonesia continues to grow rapidly, especially in the innovative fast food category. One product that is increasingly in demand is chili oil chicken dumplings, which combine chicken dumplings with a signature chili oil sauce. This product offers a spicy, savory, and delicious taste with various levels of spiciness that can be adjusted according to consumer tastes. With the increasing demand for fast food, the chili oil chicken dumpling business has a wide and promising market opportunity. However, to ensure the sustainability of this business, a business feasibility study is needed that covers various important aspects, such as marketing, human resources, operations, and finance. This research uses a qualitative method with an observation and case study approach to analyze the opportunities and challenges in the chili oil chicken dumpling business. The results show that fast food remains the top choice of the public, especially young people and housewives, who prioritize convenience as well as nutritional quality. Therefore, entrepreneurs who want to enter this business must consider food safety factors, information transparency, and environmental sustainability to build consumer trust and market competitiveness.
Co-Authors Dwi Nurmavita, Diah Ayu Ilmi, Haura Nurul Nur Zaman, Luqman Perwito, Perwito Rasmana, Idan Sheehan, Sheva Dhaifullah