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p-Index From 2020 - 2025
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All Journal Jurnal Akademik Pengabdian Masyarakat
Rafi Willy Febrian
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Mengkomunikasi Visual Bisniskan UMKM dalam Menghadapi Persaingan Bisnis Online Mellasanti Ayuwardani; Azzam Alhafhizd; Mirza Dzaki Kamal; Rafi Willy Febrian; Setiawan Wibowo
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3949

Abstract

To remain competitive in the dynamic marketplace, Micro, Small, and Medium Enterprises (MSMEs) must prioritize product aesthetics and branding. A common challenge faced by many MSMEs is the lack of visually appealing products and a weak brand identity, particularly in terms of logos. A compelling and distinctive logo can effectively differentiate a brand from its competitors, cultivate customer trust, and enhance brand recall. The project partner, Roti Bakar Mas Royy, an MSME that leverages e-commerce platforms such as Gojek and Shopee Food, exemplifies these challenges. The business's visual communication issues stem from inadequate e-commerce visuals and the absence of a logo to serve as a corporate identity. To address these shortcomings, the community service team designed product visuals and a logo that align with the MSME's identity.
Co-Authors Azzam Alhafhizd Mellasanti Ayuwardani Mirza Dzaki Kamal Setiawan Wibowo