Mengkomunikasi Visual Bisniskan UMKM dalam Menghadapi Persaingan Bisnis Online

Mellasanti Ayuwardani
Azzam Alhafhizd
Mirza Dzaki Kamal
Rafi Willy Febrian
Setiawan Wibowo

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 1 (2025): Januari

To remain competitive in the dynamic marketplace, Micro, Small, and Medium Enterprises (MSMEs) must prioritize product aesthetics and branding. A common challenge faced by many MSMEs is the lack of visually appealing products and a weak brand identity, particularly in terms of logos. A compelling and distinctive logo can effectively differentiate a brand from its competitors, cultivate customer trust, and enhance brand recall. The project partner, Roti Bakar Mas Royy, an MSME that leverages e-commerce platforms such as Gojek and Shopee Food, exemplifies these challenges. The business's visual communication issues stem from inadequate e-commerce visuals and the absence of a logo to serve as a corporate identity. To address these shortcomings, the community service team designed product visuals and a logo that align with the MSME's identity.