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All Journal Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Akademik Pengabdian Masyarakat
Setiawan Wibowo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGEMBANGAN LAYANAN PENDIDIKAN MASYARAKAT SEBAGAI UPAYA PENCEGAHAN TPPO DAN PENGUATAN PEMBERDAYAAN EKONOMI MASYARAKAT DESA BULAK KECAMATAN JATIBARANG, KABUPATEN INDRAMAYU, PROVINSI JAWA BARAT Karta Sasmita; Daddy Darmawan; Setiawan Wibowo; Retno Dwi Lestari
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract This community service initiative is motivated by the challenges faced in Indramayu Regency, particularly in Bulak Village, in the areas of education and employment. The average length of schooling for residents in Indramayu is only 6.94 years, the lowest in West Java Province. This situation negatively impacts job opportunities, economic well-being, and increases the risk of human trafficking, especially for female migrant workers (TKW) working abroad. The Community Service Program is carried out using a community empowerment approach through the development of equivalency education and anti-human trafficking (TPPO) education campaigns. The program involves 25 participants, including village officials, PKBM administrators, PKK members, youth groups (Karang Taruna), and MSME actors. Activities are conducted through workshops and discussion forums designed to enhance participants' knowledge and skills. The implementation of this program successfully increased community awareness and skills in education, communication, and economic fields. This success was supported by active community participation and close collaboration with local government and related institutions. Keywords: Community Education, Human Trafficking, Community Empowerment Abstrak Pengabdian ini dilatar belakangi permasalah di Kabupaten Indramayu, khususnya Desa Bulak, menghadapi tantangan serius dalam bidang pendidikan dan ketenagakerjaan. Rata-rata lama sekolah penduduk di Indramayu hanya 6,94 tahun, yang merupakan angka terendah di Provinsi Jawa Barat. Kondisi ini berdampak negatif pada peluang kerja, kesehatan ekonomi, dan risiko tindak pidana perdagangan orang (TPPO), terutama bagi tenaga kerja wanita (TKW) yang bekerja di luar negeri. Program Pengabdian Kepada Masyarakat ini dilaksanakan dengan pendekatan pemberdayaan masyarakat melalui pengembangan pendidikan kesetaraan, dan kampanye edukasi TPPO. Program ini melibatkan 25 peserta yang terdiri dari aparatur desa, pengurus PKBM, PKK, Karang Taruna, dan pelaku UMKM. Kegiatan dilakukan melalui penyuluhan dan forum diskusi yang dirancang untuk meningkatkan pengetahuan dan keterampilan peserta. Pelaksanaan program ini berhasil meningkatkan kesadaran dan keterampilan masyarakat dalam bidang pendidikan, komunikasi, dan ekonomi. Keberhasilan ini didukung oleh partisipasi aktif masyarakat dan kolaborasi yang erat dengan pemerintah daerah serta lembaga terkait. Kata Kunci: Pendidikan Kesetaraan, TPPO, Pemberdayaan Masyarakat.
REVITALISASI MASYARAKAT SADAR WISATA DALAM PENGEMBANGAN EKOWISATA DI DESA SIRNAJAYA, KECAMATAN SUKAMAKMUR, KABUPATEN BOGOR Durotul Yatimah; Elsa Fitri Ana; Setiawan Wibowo; Cecep Kuntadi; Adman
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract Sirnajaya Village, located in Sukamakmur Subdistrict, Bogor Regency, has significant potential in the tourism sector, particularly in ecotourism, with the presence of Agrowisata Setu Rawa Gede. However, developing tourism potential in this village faces several challenges, such as the lack of community awareness regarding the importance of sustainable tourism management, limited skills in managing natural resources, and inadequate tourism support facilities. This article examines implementing a community service program to empower the Sirnajaya Village community to manage ecotourism potential through revitalizing the local tourism awareness group. The program involves training, mentoring, and strengthening local economic institutions using a participatory approach. The results of this program indicate an increase in community awareness and skills in tourism management, as well as the strengthening of local institutions that support the sustainable development of the village's tourism sector. These findings contribute to village development and community-based tourism development in Indonesia. Abstrak Desa Sirnajaya, Kecamatan Sukamakmur, Kabupaten Bogor, memiliki potensi besar dalam sektor pariwisata, khususnya ekowisata, dengan keberadaan Agrowisata Setu Rawa Gede. Namun, pengembangan potensi wisata di desa ini dihadapkan pada berbagai tantangan, seperti kurangnya kesadaran masyarakat akan pentingnya pengelolaan wisata yang berkelanjutan, keterbatasan keterampilan dalam pengelolaan hasil alam, serta minimnya fasilitas pendukung pariwisata. Artikel ini mengkaji pelaksanaan program pengabdian masyarakat yang bertujuan untuk memberdayakan masyarakat Desa Sirnajaya dalam mengelola potensi ekowisata melalui pendekatan revitalisasi kelompok sadar wisata. Program ini melibatkan pelatihan, pendampingan, dan penguatan kelembagaan ekonomi lokal dengan menggunakan metode partisipatif. Hasil dari program ini menunjukkan adanya peningkatan kesadaran dan keterampilan masyarakat dalam pengelolaan wisata, serta penguatan kelembagaan lokal yang mendukung pengembangan desa wisata yang berkelanjutan. Temuan ini memberikan kontribusi penting dalam konteks pembangunan desa dan pengembangan pariwisata berbasis masyarakat di Indonesia.
Mengkomunikasi Visual Bisniskan UMKM dalam Menghadapi Persaingan Bisnis Online Mellasanti Ayuwardani; Azzam Alhafhizd; Mirza Dzaki Kamal; Rafi Willy Febrian; Setiawan Wibowo
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3949

Abstract

To remain competitive in the dynamic marketplace, Micro, Small, and Medium Enterprises (MSMEs) must prioritize product aesthetics and branding. A common challenge faced by many MSMEs is the lack of visually appealing products and a weak brand identity, particularly in terms of logos. A compelling and distinctive logo can effectively differentiate a brand from its competitors, cultivate customer trust, and enhance brand recall. The project partner, Roti Bakar Mas Royy, an MSME that leverages e-commerce platforms such as Gojek and Shopee Food, exemplifies these challenges. The business's visual communication issues stem from inadequate e-commerce visuals and the absence of a logo to serve as a corporate identity. To address these shortcomings, the community service team designed product visuals and a logo that align with the MSME's identity.
Local Culinary Travel Pattern Development Model in Lerep Tourism Village Setiawan Wibowo; Nur Farah Fajriaty Muchlis; Muhammad Yahya
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 1 February (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i1.123

Abstract

This study aims to create a model for the development of the Local Culinary Travel Pattern in mapping the tourist segment who likes traditional food types and preparations using the Storynomics Tourism approach as a determinant of steps to enjoy regional culinary specialties. The research method used is qualitative using in-depth interview techniques with village officials, visiting tourists and local communities in the Lerep Tourism Village, Semarang Regency with field observation activities and literature review. The results of this study can develop culinary tourism activities that are packaged with traditional culinary markets in Lerep Tourism Village using the development model of a local culinary travel pattern based on local wisdom which is transformed into a menu of traditional creations from the community in synergy with views for tourism actors and potential tourists to determine activities culinary tourism trips that focus on local food as a cultural characteristic of an area.
Bridging The Digital Gap Melalui Sosialisasi Etika Digital, Anti-Hoax, Dan Bijak Bermedia Sosial Bagi Masyarakat Perkotaan Di Skb 33 Jakarta Darmawan, Daddy; Karta Sasmita; Intan Purnama Dewi; Setiawan Wibowo
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstrak Program Bridging the Digital Gap di SKB 33 Jakarta berhasil meningkatkan literasi digital masyarakat perkotaan melalui pendekatan partisipatif berbasis tiga pilar: etika digital, kemampuan anti-hoaks, dan kecakapan bermedia sosial. Penelitian Participatory Action Research (PAR) ini melibatkan 45 peserta dengan metode workshop interaktif, simulasi verifikasi hoaks, FGD etika digital, dan role-play agen konten positif. Hasilnya menunjukkan peningkatan signifikan pada: (1) kemampuan verifikasi informasi (92% peserta menguasai reverse image search), (2) pengelolaan privasi (100% mampu mengatur setidaknya 3 pengaturan keamanan), dan (3) pemahaman etika digital (naik 73%). Transformasi perilaku terlihat dari penurunan 87% penyebaran hoaks serta terbentuknya 5 kelompok pemantau mandiri di tingkat RT/RW. Keberhasilan program didukung oleh: (1) penggunaan studi kasus lokal (mis. isu banjir Jakarta), (2) pendekatan humanis oleh Intan Purnama Dewi yang menekankan dampak nyata interaksi digital, serta (3) kolaborasi antargenerasi melalui peran mahasiswa sebagai near-peer educators. Rekomendasi strategis mencakup replikasi model di 37 SKB/PKBM lainnya, integrasi modul "Bijak Medsos" dalam kurikulum pendidikan kesetaraan, dan pengembangan aplikasi "Detektif Hoaks Jakarta". Temuan ini membuktikan bahwa ruang pendidikan nonformal seperti SKB 33 dapat menjadi jembatan digital yang efektif untuk membentuk masyarakat urban yang kritis, beretika, dan tangguh menghadapi tantangan era digital. AbstractThe Bridging the Digital Gap program at SKB 33 Jakarta successfully enhanced urban community digital literacy through a participatory approach based on three pillars: digital ethics, anti-hoax competence, and social media literacy. This Participatory Action Research (PAR) involved 45 participants using interactive workshops, hoax verification simulations, digital ethics focus group discussions, and positive content agent role-plays. The results showed significant improvement in: (1) information verification skills (92% of participants mastered reverse image search), (2) privacy management (100% were able to set at least three security settings), and (3) understanding of digital ethics (increased by 73%). Behavioral transformation was evident from an 87% reduction in hoax dissemination and the formation of five independent monitoring groups at the neighborhood level (RT/RW). The program’s success was supported by: (1) the use of local case studies (e.g., Jakarta flood issues), (2) a humanistic approach led by Intan Purnama Dewi emphasizing the real impact of digital interactions, and (3) intergenerational collaboration through the involvement of university students as near-peer educators. Strategic recommendations include replicating the model in 37 other SKB/PKBM centers, integrating the “Bijak Medsos” (Wise Social Media) module into the equivalency education curriculum, and developing the “Jakarta Hoax Detective” app. These findings demonstrate that non-formal education spaces like SKB 33 can effectively serve as digital bridges to cultivate an urban society that is critical, ethical, and resilient in facing the challenges of the digital era.
Co-Authors Adman Azzam Alhafhizd Cecep Kuntadi Daddy Darmawan Darmawan, Daddy Durotul Yatimah Fitri Ana, Elsa Intan Purnama Dewi Karta Sasmita Mellasanti Ayuwardani Mirza Dzaki Kamal Muhammad Yahya Nur Farah Fajriaty Muchlis Rafi Willy Febrian Retno Dwi Lestari