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All Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Bisnis Mahasiswa Fruitset Sains : Jurnal Pertanian Agroteknologi ProBisnis : Jurnal Manajemen Jurnal Ekonomi dan Kewirausahaan West Science
Puspita, Helda Jaya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian: Systematic Review Puspita, Helda Jaya; Malik, Amalia
Jurnal Bisnis Mahasiswa Vol 5 No 1 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v5i1.371

Abstract

Penelitian ini berusaha untuk memahami bagaimana “kualitas produk, harga, dan citra merek memengaruhi keputusan pembelian, baik secara parsial maupun secara keseluruhan. Penelusuran artikel dilakukan melalui database elektronik Sipora.polije.ac.id dengan ketentuan publikasi antara tahun 2020-2024, tersedia dalam teks lengkap dengan variabel harga, citra merek, kualitas produk, dan keputusan pembelian. Data menunjukkan bahwa citra merek, harga, dan kualitas produk sangat memengaruhi pembelian konsumen”. Dalam beberapa penelitian, termasuk yang melibatkan banyak UMKM di Jember dan Lumajang, kualitas produk tidak serta merta memengaruhi keputusan pembelian. Sebagian besar penelitian menunjukkan bahwa harga sangat memengaruhi keputusan pembelian, meskipun pada pembeli J.Co Donuts Jember merupakan pengecualian. Citra merek secara konsisten berpengaruh signifikan, meskipun pada beberapa kasus pengaruhnya lebih terbatas.
Dinamika Impor Susu di Indonesia dalam Konteks Produksi Domestik dan Nilai Tukar Rupiah Puspita, Helda Jaya
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 03 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i03.2437

Abstract

Susu merupakan salah satu komoditas pangan strategis dalam pemenuhan kebutuhan protein hewani masyarakat Indonesia, namun produksi susu segar dalam negeri masih belum mampu mencukupi permintaan yang terus meningkat. Penelitian ini bertujuan untuk menganalisis pengaruh populasi sapi perah, produksi susu domestik, dan nilai tukar rupiah terhadap nilai impor susu di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif, dengan data sekunder time series tahun 1996–2023. Penentuan sampel dilakukan secara sensus terhadap data resmi dari BPS, Ditjen Peternakan, Kementerian Perdagangan, dan Bank Indonesia. Analisis data menggunakan regresi linier berganda dengan uji asumsi klasik. Hasil penelitian menunjukkan bahwa nilai tukar rupiah berpengaruh positif dan signifikan terhadap nilai impor susu, sedangkan populasi sapi perah dan produksi susu domestik tidak berpengaruh signifikan. Temuan ini menegaskan bahwa stabilitas nilai tukar masih menjadi faktor penentu utama dalam pengendalian impor susu. Kebaruan penelitian terletak pada pengujian simultan ketiga variabel dalam satu model terintegrasi, sehingga memberikan kontribusi teoritis untuk literatur perdagangan komoditas peternakan dan implikasi praktis bagi kebijakan peningkatan produksi susu nasional serta pengendalian impor melalui penguatan sektor hulu peternakan sapi perah.
Increasing Community Awareness of Household Waste Management Through Environmental Education Malik, Amalia; Hardiyani, Rini; Puspita, Helda Jaya; Dyah Larasati, Nova Hidayati; Tarigan, Rallyanta
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.6252

Abstract

Household waste management in Patrang Village, Jember Regency, still faces the challenge of low community awareness in sorting waste at the source. This community service activity aims to enhance residents' knowledge and attitudes through an educational approach based on the Theory of Planned Behavior. The methods include pretest surveys, counseling, practical demonstrations, and posttests with 20 respondents. The pretest results showed that 90% of respondents had not yet sorted waste, although most were aware of the negative impact of improper waste disposal. After the education, there was a significant increase in understanding and pro-environmental attitudes, especially the readiness to sort waste at home. These findings indicate that educational and participatory approaches are effective in encouraging changes in waste management behavior. It is recommended that similar programs be conducted sustainably and involve more residents to support the creation of a clean and healthy environment.  
The Role of HR Management, Innovation, and Entrepreneurial Traits on the Performance of Catfish MSMEs: A Case Study of Ngawi Regency Puspita, Helda Jaya; Atmojo, Titin Andriani
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probisnis.v16i4.1064

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, including the aquaculture subsector, such as catfish, which has great potential but whose performance has not yet been optimized. This research aims to analyze the influence of human resource management, innovation, and entrepreneurial characteristics on the performance of catfish farming MSMEs. The research was conducted in June 2025 in Ngawi Regency, East Java, involving the entire population of 55 MSME actors through the saturated sampling method. This study uses the variables of HR Management (X1), Innovation (X2), Entrepreneurial (X3), and MSME Performance (Y), which are analyzed using multiple linear regression after undergoing a series of classical assumption tests. The results show that simultaneously, the three variables significantly affect the performance of MSMEs, but partially, only the innovation variable has a significant impact on the performance of catfish farming MSMEs.
PENGARUH LIMBAH TANDAN KOSONG KELAPA SAWIT DAN ABU BOILER TERHADAP BIBIT KELAPA SAWIT (Elaeis Guineensis Jacq.) Malik, Amalia; Maghfiroh, Canggih Nailil; Halimah, Nur; Rizky, Dian; Puspita, Helda Jaya
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 13 No. 3 (2025): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v13i3.6479

Abstract

Oil palm is one of the plantation commodities with high economic value. Post-harvest processing at an industrial scale generates substantial waste, which requires proper management to prevent environmental pollution. Oil palm waste contains organic materials that can be utilized to help improve soil fertility. This study aims to determine the effectiveness of applying oil palm waste in enhancing the growth of oil palm seedlings. The research used a Completely Randomized Factorial Design (3 x 3 x 3), indicating the presence of three factors, each consisting of three levels. Factor 1 was Empty Fruit Bunches (EFB) of oil palm, Factor 2 was the dosage of boiler ash, and Factor 3 was the dosage of nitrogen element from urea fertilizer, resulting in 27 treatment combinations. Each treatment was replicated five times, bringing the total number of plants in this study to 135. Data were analyzed with and F-test; at a 5% significance level, further analysis was using Duncan’s New Multiple Range Test (DNMRT). The results indicated that the application of solid oil palm waste, such as EFB, boiler ash, and nitrogen supplementation, did not significantly affect plant growth. The most effective and optimal dosage for promoting oil palm seedling growth was found in the treatment N2P2Q1 (30 g EFB + 30 g boiler ash + 2 g nitrogen). Based on these findings, increasing the dosage of EFB is recommended to further maximize the growth of oil palm seedlings. The results of this study can be utilized by the palm oil industry to integrate waste such as empty fruit bunches (EFB) and boiler ash into site-specific sustainable fertilization systems, thereby helping to reduce dependence on inorganic fertilizers, improve soil fertility, and support better environmental management.
HUBUNGAN AKSES INFORMASI, KUALITAS, DAN INFRASTRUKTUR TERHADAP EFISIENSI DISTRIBUSI RANTAI PASOK LELE DI KABUPATEN NGAWI: ANALISIS NON-PARAMETRIK SPEARMAN RANK Atmojo, Titin Andriyani; Puspita, Helda Jaya
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6511

Abstract

This study aims to determine the monotone association between access to information and distribution efficiency; the monotone association between product quality and distribution efficiency; and the monotone association between infrastructure and distribution efficiency. The research was conducted in Ngawi Regency and involved 61 agribusiness actors (farmers and collectors) as respondents. The respondents were selected using a purposive sampling method. Data were collected through respondents’s responses by answering a questionnaire distributed via Google Forms. The data were subsequently analyzed using the Spearman Rank Correlation test to identify the correlation between each independent variable and the dependent variable. The results of the respondent characteristics indicate that the majority of agribusiness actors were in the age group of 36–55 years (34.43%), with male gender (77.05%), and had completed a senior high school education (54.10%). The Spearman Rank Correlation tests shows that access to information has a positive and statistically significant correlation with distribution efficiency at a moderate strength. By contrast, product quality has a positive but very low strenght and non-significant correlation with distribution efficiency. Meanwhile, the Infrastructure variable has a possitive correlation with low strength and significant correlation with distribution efficiency.
Co-Authors Atmojo, Titin Andriani Atmojo, Titin Andriyani Dyah Larasati, Nova Hidayati Hardiyani, Rini Maghfiroh, Canggih Nailil Malik, Amalia Nur Halimah Rizky, Dian Tarigan, Rallyanta