Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Asian Journal of Science, Technology, Engineering, and Art International Journal of Education, Culture, and Society International Journal of Humanities, Education, and Social Sciences
Pam, Christiana Chundung
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Big Brother ‘Titans’ Show and Cable Subscription: A Case Study of GOTV Subscribers in Uyo Udoudom, Uduak Imoh; Pam, Christiana Chundung; Igiri, Anthony Bassey
International Journal of Humanities, Education, and Social Sciences Vol 1 No 1 (2023): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v1i1.1877

Abstract

This study explored the impact of the popular reality TV show, Big Brother 'Titans', on cable subscriptions among GOTV subscribers in Uyo. A survey questionnaire was distributed among a representative sample of 322 GOTV subscribers in Uyo, focusing on their viewership habits, motivations for subscribing to GOTV, and the influence of Big Brother 'Titans' on their subscription decisions. The findings revealed that Big Brother 'Titans' has a significant impact on the cable subscription patterns of GOTV subscribers in Uyo. The majority of respondents reported watching the show regularly and acknowledged that it was a primary reason for their subscription. The captivating nature of the show, coupled with its interactive elements and the sense of community it fostered, emerged as key motivators for maintaining their GOTV subscriptions. The study concluded that "Big Brother Titans" show has become a major draw for viewers, prompting them to opt for cable subscriptions that offer access to the show. This demonstrates the power of compelling content in shaping consumer behavior and influencing market dynamics. Furthermore, the study recommended that GOTV should offer flexible subscription packages: This can include the ability to add or remove channels based on individual preferences. By allowing subscribers to customize their cable package, they can ensure access to the Big Brother Titans show without being constrained by unnecessary channels or costs.
Perception and Social Influence of Sports Betting Advertisements on Gambling Behaviour of Youths in Makurdi Metropolis: An Assessment Aondowase, Saawuan; Udoudom, Uduak Imoh; Pam, Christiana Chundung
Asian Journal of Science, Technology, Engineering, and Art Vol 1 No 1 (2023): Asian Journal of Science, Technology, Engineering, and Art
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajstea.v1i1.1867

Abstract

This study assessed the perception of sports betting advertisements and influence on the gambling behaviour of youths in Makurdi metropolis. Survey research method was adopted for the study, while questionnaire was employed as instrument for data collection. A sample size of three hundred and fifty three (353) was statistically drawn using Taro Yamane’s sample determination formula. Data from the study were presented in tables using simple percentages. Findings revealed that youths in Makurdi perceived sports betting advertisements as part of sports which hsas no harmful influence on them thereby justifying their regular participation in sports betting activities. The study further found that sports betting advertisements have significant influence on Makurdi youths by inducing them to bet more on sports as well as make them nurture intentions to consume sports betting products. The ubiquity of sports betting advertisements, the pressure from peers and the proliferation of bet shops have been found to be the cardinal determinants to the surge of sports betting activities among youths in Makurdi metropolis. The study recommended among others that the current regulatory systems for gambling advertising are ineffective. Urgent restrictions are needed across a range of media channels to prevent exposure to promotions that may encourage young people’s interest and involvement in sports gambling; and that, APCON should continually evaluate existing and newly implemented advertising techniques to ensure that promotions of sports betting products or contents are not unduly targeting youths or increasing the risk of gambling among youths.
Eket Audience Perception of ‘Ekid Idediongo’ Radio Programme on Heritage FM as a Tool for Rural Development Udoudom, Uduak Imoh; Pam, Christiana Chundung; Aondowase, Saawuan
International Journal of Education, Culture, and Society Vol 1 No 1 (2023): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v1i1.1868

Abstract

Recognizing the pivotal role of media in fostering societal progress, this study sought to investigate how the radio programme ‘Ekid Idediongo’ on Heritage radio contribute to the advancement of rural communities in Eket. Through a comprehensive survey method, data was collected from quantitative sources. A survey questionnaire was administered to a diverse sample of 400 respondents within Eket LGA, encompassing various demographic backgrounds. Findings from the study indicated a generally positive perception of the "Ekid Idediongo" radio programme among the Eket audience. Respondents highlighted the programme's role in raising awareness about local heritage, culture, and developmental issues. The radio programme was recognized as a valuable platform for disseminating information, fostering community engagement, and promoting social cohesion. Furthermore, the study revealed that the "Ekid Idediongo" radio programme play a significant role in knowledge dissemination, education, and empowerment of rural residents. Listeners reported an increased understanding of traditional values, history, and developmental opportunities as a result of their engagement with the programme. Notably, the radio programme emerged as a means to amplify local voices, allowing community members to actively participate in discussions on matters affecting their lives. While acknowledging the positive impact of the programme, certain challenges were identified, including limited reach in some remote areas, technological barriers, and occasional discrepancies between listener expectations and programme content. The study concluded that the "Ekid Idediongo" radio programme on Heritage 104.9FM demonstrated its potential as a potent tool for rural development in the Eket region. By fostering cultural preservation, knowledge dissemination, and community engagement, the programme contributed to the overall advancement of rural communities. The study recommended that to capture and maintain the attention of the Eket audience, 'Ekid Idediongo' programme producers should diversify its content and format.
Co-Authors Aondowase, Saawuan Igiri, Anthony Bassey Udoudom, Uduak Imoh