Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Syams: Jurnal Kajian Keislaman Asian Journal of Management Analytics
Apriansyah, Ade
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Asian Journal of Management Analytics

 1 
The Influence of Algorithm-Based Advertising on Social Media on Millennial Consumer Behavior Apriansyah, Ade; Gunarto, Muji; Helmi, Sulaiman
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13394

Abstract

This study aims to analyze the influence of algorithm-based advertising on social media on millennial consumer behavior. Algorithm-based advertising uses consumer behavior data to present relevant content, so it has great potential to influence purchase decisions. This research was conducted with a quantitative approach through a survey of millennial respondents who actively use social media. The results showed that the relevance of ads, display frequency, and trust in social media platforms had a significant relationship with consumer behavior. Recommendations are given for the optimization of algorithm-based marketing strategies.
Co-Authors Dasuki, Akhmad Muji Gunarto Sulaiman Helmi Wati, Agusti Sukma