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This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Armini Ningsih
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY Umi Zunaidah; Devina Vionita; Renita Kawuryan; Armini Ningsih; Rusliansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.963

Abstract

ShopeeFood is an integrated service within the Shopee application, offers online food and beverage delivery. This study aims to analyze and provide empirical evidence on the impact of service quality, promotion, price, and brand image on consumers' purchasing decisions on ShopeeFood. Utilizing a quantitative research design, the sample was selected through purposive sampling, consisting of 100 respondents who are active ShopeeFood users in Samarinda City. Data was gathered using an online questionnaire distributed via Google Forms. The research employs several data analysis techniques, including validity and reliability tests, classical assumption tests (such as normality tests), and multiple linear regression analysis. Hypothesis testing was conducted through partial tests, simultaneous tests, and coefficient determination tests. The analysis was performed using SPSS version 26, with responses measured on a Likert scale ranging from 1 to 5. The findings reveal that service quality, price, and brand image significantly influence purchasing decisions, whereas promotion does not have a significant impact. The study provides valuable insights into the factors influencing consumer choices on ShopeeFood in Samarinda City.
ANALYSIS OF FACTORS INFLUENCING LOYALTY THROUGH SATISFACTION AND TRUST ON BNI MOBILE BANKING USERS IN SAMARINDA CITY, EAST KALIMANTAN Armini Ningsih; Suminto; Feti Fahmimroah; Tito Adiyatma Dwiyanto
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2112

Abstract

The purpose of this study were to analyze and prove the effect of electronic service quality, perceived risk, information quality, on loyalty through satisfaction and trust in BNI Mobile Banking users in Samarinda City. This study used a questionnaire with a sample of 160 BNI Mobile Banking users in the city. This research used a quantitative approach with path analysis which was processed with IBM SPSS Statistic 23.0 software and Structural Equation Modeling (SEM) with AMOS 5.0 software. Accidental random sampling was employed in this study, with a measurement scale using a Likert scale with a score of 1 to 5. The test instrument was validity and reliability test and the classical assumption tests such as linearity test, normality test, multicollinearity test were used. Then the estimation test and structural model fit test were carried out. Based on the structural model, it could be proven that there was a significant influence between the variables electronic service quality and Information Quality on Satisfaction; Electronic Service Quality, Information Quality, and satisfaction on trust; trust on loyalty for BNI Mobile Banking users in Samarinda City. Meanwhile, there was an insignificant influence between the variables perceived risk on satisfaction; perceived risk on trust; electronic service quality and satisfaction on Loyalty.
IDENTIFYING THE ABSORPTION OF BUSINESS ADMINISTRATION GRADUATES IN INDUSTRIES THROUGHOUT EAST KALIMANTAN Umi Zunaidah; Armini Ningsih; Andi Syarifuddin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2253

Abstract

The relevance of the study field and employment is crucial in the context of the Tracer Study for the Applied Marketing Management program, as it indicates the efficacy of the education received by graduates. Once graduates obtain positions relevant to their studies, it indicates that the curriculum and instructional materials correlate by industry needs, therefore assisting their adjustment into the workforce. The analysis of alumni job status on Tracer study indicates the data is essential for the academic program. In evaluating the effectiveness of graduates in obtaining positions and the relevance of their education. The Tracer study results indicate 71% of alumni have successfully secured employment in diverse companies. Indicating effective job placement and pertinence of the study program's industry. This signifies that the education offered has effectively equipped graduates to confront the problems of the workforce. Furthermore, 12% of alumni pursue further education, 10% successfully establish their own businesses, ensuring succeeding academic entrepreneurship, and 7% work as managers in companies.
Co-Authors Andi Syarifuddin Devina Vionita Feti Fahmimroah Kawuryan, Renita Rusliansyah Suminto Tito Adiyatma Dwiyanto Umi Zunaidah