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All Journal Jurnal Informasi dan Teknologi International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Asian Journal of Environmental Research
Umi Zunaidah
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Analysis of The Role of Affective Commitment As an Intervening Variable in The Relationship Between Effective Reward and Organizational Learning in Advertising Industry Umi Zunaidah; Wulandari; Suparman; Sitti Usmia; Dedik Wiryawan
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.532

Abstract

This research aims to analyze the influence of extrinsic reward and intrinsic reward on affective commitment. Primary data, collected through surveys of respondents from the target population, served as the data source. Data collection methods include in-depth interviews, observations, and surveys using questionnaires. The respondents targeted for the survey are employees who have permanent employee status and have worked for at least one year are targeted for the survey. This study employs descriptive research methods. Sampling employed non-probability techniques, such as convenience sampling. The research results revealed a positive and significant impact of both extrinsic and intrinsic rewards on affective commitment. This shows that giving rewards, both in extrinsic and intrinsic form, can increase employee emotional commitment to the company. Apart from that, the results of the analysis also show that affective commitment has a positive and significant effect on knowledge transfer. This emphasizes the importance of having employees with high emotional commitment, because this can increase their ability to share knowledge and information with colleagues. To develop these findings, companies can consider improving reward programs that can increase employee affective commitment, both through extrinsic and intrinsic rewards. Apart from that, companies can also pay attention to other factors that can increase affective commitment, such as a supportive work culture, opportunities for development, and recognition of employee contributions. In this way, companies can create a work environment that supports knowledge transfer and improves overall performance.
WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY Umi Zunaidah; Devina Vionita; Renita Kawuryan; Armini Ningsih; Rusliansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.963

Abstract

ShopeeFood is an integrated service within the Shopee application, offers online food and beverage delivery. This study aims to analyze and provide empirical evidence on the impact of service quality, promotion, price, and brand image on consumers' purchasing decisions on ShopeeFood. Utilizing a quantitative research design, the sample was selected through purposive sampling, consisting of 100 respondents who are active ShopeeFood users in Samarinda City. Data was gathered using an online questionnaire distributed via Google Forms. The research employs several data analysis techniques, including validity and reliability tests, classical assumption tests (such as normality tests), and multiple linear regression analysis. Hypothesis testing was conducted through partial tests, simultaneous tests, and coefficient determination tests. The analysis was performed using SPSS version 26, with responses measured on a Likert scale ranging from 1 to 5. The findings reveal that service quality, price, and brand image significantly influence purchasing decisions, whereas promotion does not have a significant impact. The study provides valuable insights into the factors influencing consumer choices on ShopeeFood in Samarinda City.
EXAMINING THE EFFECT OF LEADERSHIP BEHAVIOR ON WORK DISCIPLINE: A STUDY AT LOCAL WATER SUPPLY UTILITY (PDAM) IN MALANG, EAST JAVA Umi Zunaidah; Renita Kawuryan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.293

Abstract

Leadership behavior towards work discipline has a constant emphasis on the role of leadership behavior and on the interdependence between behavior towards tasks, relationships, employee maturity and work discipline. The concept of applied leadership pertains to the engagement of subordinates in active participation within organizational activities. Leadership holds significant meaning within environmental organizations as it serves to exert influence and allocate resources towards the attainment of objectives. Leadership is significant in environmental organizations because it provides influence and guides resources toward accomplishing objectives. The aim of this research is to provide a comprehensive description and evaluation of employees' behavior in task completion, interactions within work relationships, and their level of maturity in adhering to work discipline. This study employs a measurement tool known as the Likert Scale, which consists of response options such as "strongly agree," "agree," "disagree," and "strongly disagree”. The required data consists of both primary and secondary data. The findings of this study indicate that task behavior, relationship behavior, and employee maturity have a significant impact on employee work discipline. The significant influence of the independent variable on the dependent variable is shown by a contribution value of 6.23% with a significance F of 0.000. The remaining 3.37% is influenced by other variables outside the 3 variables studied, so the first hypothesis is accepted. The task behavior (X1), relationship behavior (X2), employee maturity (X3) have a significant impact on the employee work discipline variable (Y), therefore supporting the second hypothesis.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY Umi Zunaidah; Renita Kawuryan; Baynatul Rahma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.540

Abstract

The aim of this study is to ascertain the impact of consumer behavior on consumer purchase decisions in online shops in Samarinda. This research discusses the causal relationship between variables using hypothesis testing. This study employs quantitative research methodologies. It utilized a sample size of 100 participants selected from the demographic of consumers that engage in online shopping on Instagram in Samarinda. The sampling technique employed was non-probability sampling method known as purposive sampling. The sample consists of individuals who have utilized the live broadcast feature and direct message (DM) in the Instagram application for a minimum of one year. The respondents are required to be between the ages of 18 and 45 and reside in Samarinda City. The research instrument is tested using several test methods, including validity test, reliability test, loading factor test, normality test, partial test (t test), simultaneous test (F test), and coefficient of determination test. The data analysis technique employs multiple linear regression analysis. The hypothesis testing utilizing SPPS version 26 software to streamline the data processing in this investigation. The results of this study indicate that the E-WOM variable has a positive and significant influence on purchasing decisions. The E-Promotion variable has a positive and significant influence on purchasing decisions. The Celebrity Endorser variable has a positive and significant influence on purchasing decisions. The trust variable has a positive and significant influence on purchasing decisions. This study also proves that the trust variable is the variable that has the most dominant influence on the purchasing decision variable.
IDENTIFYING THE ABSORPTION OF BUSINESS ADMINISTRATION GRADUATES IN INDUSTRIES THROUGHOUT EAST KALIMANTAN Umi Zunaidah; Armini Ningsih; Andi Syarifuddin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2253

Abstract

The relevance of the study field and employment is crucial in the context of the Tracer Study for the Applied Marketing Management program, as it indicates the efficacy of the education received by graduates. Once graduates obtain positions relevant to their studies, it indicates that the curriculum and instructional materials correlate by industry needs, therefore assisting their adjustment into the workforce. The analysis of alumni job status on Tracer study indicates the data is essential for the academic program. In evaluating the effectiveness of graduates in obtaining positions and the relevance of their education. The Tracer study results indicate 71% of alumni have successfully secured employment in diverse companies. Indicating effective job placement and pertinence of the study program's industry. This signifies that the education offered has effectively equipped graduates to confront the problems of the workforce. Furthermore, 12% of alumni pursue further education, 10% successfully establish their own businesses, ensuring succeeding academic entrepreneurship, and 7% work as managers in companies.
Exploration of Customer Satisfaction Factors in the use of Maxim Online Transportation: An Empirical Study in the City of Samarinda Satryawati, Satryawati; Hamdani, Hamdani; Rangga Aditya; Almasari Aksenta; Syachrul, Syachrul; Umi Zunaidah; ST Nurhasanah
Asian Journal of Environmental Research Vol. 2 No. 3 (2025): Available online
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/ajer.v2i3.590

Abstract

The rapid digitalization of app-based transportation services has transformed urban mobility behaviour, making it increasingly important to understand the factors shaping customer satisfaction within a competitive market environment. This study examines the influence of price, ease of use, customer trust, and customer experience on user satisfaction with the Maxim online transportation service in Samarinda, emphasizing perceived value, risk perception, and the socio-emotional dynamics embedded in service interactions. A quantitative approach was employed through a survey of 100 respondents selected using purposive sampling, and the data were analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination to evaluate the predictive strength of the model. The results reveal that price, customer trust, and customer experience significantly affect satisfaction. In contrast, ease of use does not show a significant effect, although it remains a baseline expectation in digital service ecosystems. The strongest determinants of satisfaction are the perceived fit between price and benefits, users' Trust in safety and reliability, and positive social interactions with drivers. The simultaneous test shows that the four variables collectively explain 52.2% of the variance in customer satisfaction, highlighting its multidimensional nature in digital service evaluation. Overall, the study concludes that satisfaction with Maxim is driven more by perceived value and social-emotional experiences than by technological convenience, offering strategic implications for service enhancement, customer relationship strengthening, and long-term loyalty development.
Co-Authors Almasari Aksenta Andi Syarifuddin Armini Ningsih Baynatul Rahma Devina Vionita Hamdani Hamdani Kawuryan, Renita Rangga Aditya Rusliansyah Satryawati, Satryawati ST Nurhasanah Suparman Syachrul, Syachrul Usmia, Sitti Wiryawan, Dedik WULANDARI