Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Justek : Jurnal Sains Dan Teknologi Jurnal Ilmiah Manajemen Kesatuan
Brilliana, Jasmine Chiquita
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Word of Mouth, Taste Quality, and Promotion on Purchasing Decisions for Snacks Through Digital Media Noviana, Rosita; Brilliana, Jasmine Chiquita; Fai’qoh, Nadya Kamilia; Putri, Asty Dwinanda; Fathin, Safira
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29448

Abstract

Abstract: Digital technologies such as social media and e-commerce are used to promote and sell MSME products, including in the culinary industry. The packaged food and beverage industry is experiencing development in Indonesia, as shown by the increasing number of sales, especially snack foods in the form of snacks and crackers. Research was conducted to see the influence of word of mouth, product quality, and promotions on purchasing decisions to purchase snack products through digital media. The survey results from 196 respondents selected using a simple random sampling method with several criteria were then analyzed using a multiple linear regression test using SPSS. The regression analysis showed that the t-value and f-value of word of mouth, product quality, and promotion are more significant than the t-table and f-table, with a significance value of less than 0.05. This illustrated that word of mouth, taste quality, and promotion significantly influence purchasing snack products via digital media. This indicated that MSMEs can use Tokopedia to increase snack sales. 
Organizational Culture, Knowledge Sharing, and Innovation’s Impact on Competitive Advantage in the Indonesian Bakery Industry Brilliana, Jasmine Chiquita; Hartoyo; Yuliati, Lilik Noor
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4123

Abstract

Intensifying competition and rapid changes in consumer preferences within the Indonesian bakery industry have compelled firms to continuously strengthen their internal capabilities to sustain competitive advantage. This research aims to examine the effect of organizational culture, knowledge sharing, and organizational innovation in building a competitive advantage in the bakery industry. Using the perspectives of resource-based view, knowledge-based view, and dynamic capabilities, this study adopts a sequential design of mixed-method exploration. The qualitative phase involved in-depth interviews with one director, two coordinating managers, and one manager, followed by quantitative analysis using 197 survey responses. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that organizational culture significantly influences knowledge sharing, organizational innovation, and competitive advantage. In addition, the sharing of knowledge and organizational innovation contributes significantly to competitive advantage. These findings emphasize the importance of fostering a strong organizational culture that supports knowledge sharing and innovation to achieve sustainable competitiveness.
Co-Authors Fai’qoh, Nadya Kamilia Fathin, Safira Hartoyo Lilik Noor Yuliati Noviana, Rosita Putri, Asty Dwinanda