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All Journal JMM (Jurnal Masyarakat Mandiri) JUMANJI (JURNAL MANAJEMEN JAMBI) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Indo-Fintech Intellectuals: Journal of Economics and Business
Nastiti, Dyah Wahyu
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Humanities Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH RETURN ON ASSETS, RETURN ON EQUITY, DAN DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PERUSAHAAN PROPERTI DAN REAL ESTAT PERIODE 2012–2023 Zebua, Darwin; Sihombing, Midian Immanuel; Nastiti, Dyah Wahyu; Daud, Chrispy T. P.
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 7 No. 2 (2024): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh return on assets (ROA), return on equity (ROE), dan debt to equity ratio (DER) terhadap harga saham perusahaan sektor properti dan real estat yang terdaftar di Bursa Efek Indonesia selama periode 2012–2023. Penelitian ini termasuk dalam kategori penelitian asosiatif yang bertujuan untuk mengidentifikasi hubungan antara dua atau lebih variabel. Pendekatan yang digunakan adalah pendekatan kuantitatif. Sebanyak 31 perusahaan sampel dianalisis dari 79 perusahaan yang merupakan populasi penelitian, dengan metode pengambilan sampel secara purposive sampling. Penelitian ini menggunakan data sekunder yang diperoleh melalui studi pustaka, dengan sumber data berasal dari situs resmi Bursa Efek Indonesia (www.idx.co.id). Hasil penelitian menunjukkan bahwa secara parsial, Return on Assets dan Debt to Equity ratio memiliki pengaruh signifikan terhadap harga saham, sedangkan Return on Equity tidak memiliki pengaruh signifikan secara parsial terhadap harga saham.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI PRODUK HIJAU: PERAN SIKAP NKONSUMEN SEBAGAI MEDIASI Nastiti, Dyah Wahyu; Rati, Dyah Anggita; Riwu, Yonas Ferdinand
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.2865

Abstract

Pemanasan global telah menjadi musuh utama umat manusia. Oleh karena itu diperlukan komitmen yang tinggi untuk menjaga lingkungan terutama dalam penggunaan produk ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas, kepedulian lingkungan dan persepsi nilai terhadap niat beli konsumen dengan sikap konsumen sebagai variabel mediasi. Metode kuantititatif dengan teknik survey kueasioner yang digunakan dalam penelitian ini. Data berjumlah 132 responden dan di analisis dengan bantuan Warp PLS 7.0 jumlahnya tidak dapat diketahui secara pasti. Jumlah sampel yang diambil dalam penelitian ini adalah 132 responden. Hasil penelitian menunjukkan bahwa persepsi kualitas, kepedulian lingkungan dan persepsi nilai memiliki pengaruh positif terhadap niat beli konsumen. Sikap memediasi secara parsial pengaruh persepsi kualitas dan kepedulian lingkungan terhadap niat beli konsumen. Sikap konsumen tidak dapat memediasi persepsi nilai terhadap niat beli konsumen. Sikap konsumen berpengaruh positif terhadap niat beli konsumen
MENGENALKAN KEAJAIBAN NTT MELALUI MUSEUM: STRATEGI KREATIF UNTUK MENGGUGAH MINAT GENERASI MUDA Da Lopez, Viktorianus Mahendra; Riwu, Yonas Ferdinand; Nastiti, Dyah Wahyu; Wiguna, I Nyoman Arya; Klau, Herlina Helmy; Bon, Sergius Fribontius; Arthana, I Komang
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.32154

Abstract

Abstrak: Museum sebagai penjaga warisan budaya mengalami penurunan minat dari generasi muda, padahal memiliki potensi sebagai ruang edukatif yang menyenangkan. Kegiatan ini bertujuan untuk mendorong partisipasi generasi muda dalam mengenalkan keajaiban NTT melalui strategi kreatif berbasis media sosial dan melatih softskill penggunaan media sosial. Metode yang digunakan meliputi penyuluhan oleh dua narasumber dan workshop oleh satu narasumber, dengan fokus pada peran museum serta pelatihan pembuatan konten promosi. Kegiatan dilaksanakan di Aula UPTD Museum Daerah Provinsi NTT dan melibatkan 84 peserta (69 siswa dan 15 guru dari 15 SMA/SMK). Evaluasi dilakukan melalui angket (sebanyak 5 soal) untuk mengukur kepuasan dan minat siswa menjadi digital ambassador. Hasil menunjukkan 97% peserta merasa puas dan 100% siswa aktif membuat dan mengunggah konten promosi museum ke media sosial. Namun, lima sekolah masih memerlukan pelatihan tambahan. Kegiatan ini disarankan untuk dilakukan secara berkala dan konten siswa dipublikasikan melalui kanal resmi museum untuk meningkatkan literasi budaya generasi muda.Abstract: Museums as guardians of cultural heritage have experienced a decline in interest from the younger generation, even though they have the potential to be fun educational spaces. This activity aims to encourage the participation of the younger generation in introducing the wonders of NTT through creative strategies based on social media and training soft skills in using social media. The methods used include counseling by two speakers and a workshop by one speaker, focusing on the role of museums and training in creating promotional content. The activity was carried out in the Hall of the NTT Provincial Museum UPTD and involved 84 participants (69 students and 15 teachers from 15 high schools/vocational schools). The evaluation was carried out through a questionnaire (5 questions) to measure student satisfaction and interest in becoming digital ambassadors. The results showed that 97% of participants were satisfied and 100% of students actively created and uploaded museum promotional content to social media. However, five schools still need additional training. This activity is recommended to be carried out periodically and student content published through the museum's official channels to improve cultural literacy for the younger generation.
PERAN STRATEGI PEMASARAN UMKM MELALUI DIGITAL MARKETING SEBAGAI UPAYA MENINGKATKAN DAYA SAING PRODUK BERBASIS KEARIFAN LOKAL DI PULAU ADONARA KABUPATEN FLORES TIMUR Kurniawati, Merlyn; Fadhilah, Lia Nur; Nastiti, Dyah Wahyu
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.23554

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in the economy of every country. Local wisdom is an element of the cultural traditions of a nation's people. MSME Marketing Strategy to increase product competitiveness is a step for MSMEs to survive in the business world. Preservation of Local Wisdom is expected to be able to make an increase in competitiveness in increasing marketing and supported by the existence of Digital Marketing technology in marketing products is expected to be able to increase the competitiveness of local wisdom identity products. The purpose of this study is that there has been no scientific study specifically in East Nusa Tenggara on the Marketing Strategy of MSMEs with basic local wisdom, namely weaving craftsmen to follow the development of digitalisation. The research was conducted by conducting interviews with 80 weaving craftsmen by designing marketing strategy tools using SWOT analysis. The competitiveness of weaving products can be increased through digital marketing strategies and creating unique weaving motifs that reflect tradition and culture and adjust to current trends. In addition, they must regularly attend digital marketing training so that the products produced can be sold directly on digital platforms and optimise product competitiveness opportunities by following market trends so that they can compete not only in the local market but begin to penetrate into national and foreign markets. Keywords: Digital Marketing Strategy; Product Competitiveness; Local Wisdom
Viral Effect or Personal Impression? Role of Content Marketing, Customer Experience on Repurchase Intention Riwu, Yonas Ferdinand; Natonis, Sari Angriany; Nastiti, Dyah Wahyu
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2161

Abstract

This study aims to determine the influence of Content Marketing and Customer Experience on Repurchase Interest in Ventela Brands by using quantitative research methods. The data collection technique used questionnaires that were distributed to management students of Nusa Cendana University. The samples in this study were taken using Purposive Sampling. This study was conducted on Ventela Brand users with a sample of 100 people. The data was analyzed with the help of SPSS software with multiple linear regression methods. The results of this study clearly show that content marketing and customer experience have a significant influence on repurchase interest. These results provide a clear direction: personal impressions through customer experience and content quality are more dominant in influencing repurchase intent than content virality. In other words, personal impression has been proven to be a determining factor in consumers' decision to buy again, not solely exposure to viral content. Content marketing strategies that are informative, educational, and consistent create added value that strengthens consumers' emotional connection to the brand. Consumers are not only exposed to content, but feel personally connected because it provides real benefits. These findings reinforce the approach of value-based content, rather than click-based content, in building loyalty. Meanwhile, customer experience has proven to play a central role in creating a deep impression. Positive experiences in both service interaction, product quality, and digital atmosphere lead to strong emotional engagement, which is the foundation for repurchase intent.
Co-Authors Arthana, I Komang Bon, Sergius Fribontius Da Lopez, Viktorianus Mahendra Darwin Zebua Daud, Chrispy Theresia Pratiwi I Nyoman Arya Wiguna Klau, Herlina Helmy Lia Nur Fadhilah Merlyn Kurniawati Natonis, Sari Angriany Rati, Dyah Anggita Sihombing, Midian Immanuel Yonas F Riwu