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All Journal Jurnal SOLMA JUMANJI (JURNAL MANAJEMEN JAMBI) Business Innovation and Entrepreneurship Journal Management Studies and Business Journal
Sihombing, Midian Immanuel
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH RETURN ON ASSETS, RETURN ON EQUITY, DAN DEBT TO EQUITY RATIO TERHADAP HARGA SAHAM PERUSAHAAN PROPERTI DAN REAL ESTAT PERIODE 2012–2023 Zebua, Darwin; Sihombing, Midian Immanuel; Nastiti, Dyah Wahyu; Daud, Chrispy T. P.
JUMANJI (JURNAL MANAJEMEN JAMBI) Vol. 7 No. 2 (2024): JUMANJI (JURNAL MANAJEMEN JAMBI)
Publisher : Fakultas Hukum dan Ekonomi Bisnis

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh return on assets (ROA), return on equity (ROE), dan debt to equity ratio (DER) terhadap harga saham perusahaan sektor properti dan real estat yang terdaftar di Bursa Efek Indonesia selama periode 2012–2023. Penelitian ini termasuk dalam kategori penelitian asosiatif yang bertujuan untuk mengidentifikasi hubungan antara dua atau lebih variabel. Pendekatan yang digunakan adalah pendekatan kuantitatif. Sebanyak 31 perusahaan sampel dianalisis dari 79 perusahaan yang merupakan populasi penelitian, dengan metode pengambilan sampel secara purposive sampling. Penelitian ini menggunakan data sekunder yang diperoleh melalui studi pustaka, dengan sumber data berasal dari situs resmi Bursa Efek Indonesia (www.idx.co.id). Hasil penelitian menunjukkan bahwa secara parsial, Return on Assets dan Debt to Equity ratio memiliki pengaruh signifikan terhadap harga saham, sedangkan Return on Equity tidak memiliki pengaruh signifikan secara parsial terhadap harga saham.
Marketing Strategy Analysis to Boost Tourism Visits in NTT Sihombing, Midian Immanuel; Sinurat, Donal Anry Jaya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.935

Abstract

Tourism is a strategic sector that significantly contributes to economic growth, including in East Nusa Tenggara (NTT) Province, which possesses rich natural and cultural attractions. However, fluctuations in tourist visits indicate the need to evaluate the effectiveness of current marketing strategies. This study aims to analyze tourism marketing strategies in NTT using a SWOT analysis approach and the marketing mix (7Ps), which includes product, price, place, promotion, people, process, and physical evidence. The research method employed is descriptive qualitative, using secondary data from BPS and the Ministry of Tourism and Creative Economy. The SWOT analysis results in SO, WO, ST, and WT strategies that focus on digital promotion, human resource development, sustainable tourism, and integrated planning. This study provides practical strategy recommendations to increase tourist visits and support the inclusive and sustainable growth of the tourism sector in NTT.
MICRO INFLUENCERS AND AUTHENTICITY: THE NEW FACE OF TRUST IN SOCIAL MEDIA MARKETING Sinurat, Donal Anry Jaya; Sihombing, Midian Immanuel; Aprilio, Hardo; Bon, Sergius Fribontius; Agus Oniel Galaska; Sinurat, Jolio Toga Estrada
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 5 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/07kkbb32

Abstract

The rise of micro-influencers has reshaped the dynamics of social media marketing by shifting the emphasis from celebrity endorsements to authenticity-based consumer engagement. Micro-influencers, typically those with a moderate follower base, are known for fostering closer, more relatable, and interactive relationships with their audiences compared to macro-influencers. This study explores the influence of perceived authenticity, content relevance, and engagement frequency on consumer trust in micro-influencers, particularly on platforms such as Instagram and TikTok. Employing a quantitative descriptive approach, the research gathered insights from young Indonesian social media users who actively follow micro-influencers. The analysis reveals that authenticity plays a central role in trust formation, while content relevance and interaction frequency serve as supporting elements that strengthen consumer perception and engagement. These findings align with the commitment–trust theory and parasocial interaction framework, highlighting that consistent, emotionally engaging, and culturally relevant content is essential in cultivating trust in the digital space. The study contributes to the theoretical discourse on influencer marketing and trust, while offering actionable implications for brands and marketers aiming to build meaningful and loyal consumer relationships. It suggests that in an era marked by increasing commercial saturation and consumer skepticism, authenticity is not merely a strategic advantage, it is a foundational necessity for long-term brand success in social media ecosystems.
Pelatihan Perencanaandan Pengembangan Karier untuk Meningkatkan Kesiapan Memasuki Dunia Kerja bagi Mahasiswa Tingkat Akhir Taboen, Aprianus Paskalius; Simanjuntak, Olaf Tri Wilopo; Sihombing, Midian Immanuel
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.19804

Abstract

Latar Belakang: Rendahnya kesiapan lulusan perguruan tinggi dalam menghadapi dunia kerja menjadi tantangan yang memerlukan solusi strategis. Program Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kesiapan kerja mahasiswa tingkat akhir melalui pelatihan Perencanaan dan Pengembangan Karier. Metode: Kegiatan melibatkan 52 mahasiswa Program Studi Administrasi Bisnis Universitas Nusa Cendana dan dilaksanakan dengan pendekatan andragogi serta pelatihan berbasis kompetensi. Pelaksanaan kegiatan meliputi pre-test, penyampaian materi tentang mindset, etika, dan motivasi kerja, simulasi psikotes dan wawancara, diskusi interaktif, serta evaluasi reflektif. Hasil: Pelatihan ini menunjukkan peningkatan signifikan pada pemahaman mahasiswa tentang perencanaan karier dan kesiapan kerja, dengan rata-rata skor pre-test sebesar 48,2% meningkat menjadi 82,7% pada post-test. Kegiatan juga memperkuat kesadaran diri, kepercayaan diri, serta kompetensi adaptif dan reflektif mahasiswa dalam menghadapi proses rekrutmen dan dinamika dunia kerja. Kesimpulan: Program ini merupakan kontribusi nyata sivitas akademika dalam mempersiapkan lulusan yang kompeten, proaktif, dan berdaya saing. Pelatihan Perencanaan dan Pengembangan Karier terbukti relevan untuk diadopsi secara lebih luas sebagai strategi peningkatan kesiapan kerja mahasiswa di berbagai perguruan tinggi.
Co-Authors Agus Oniel Galaska Aprilio, Hardo Bon, Sergius Fribontius Darwin Zebua Daud, Chrispy Theresia Pratiwi Nastiti, Dyah Wahyu Simanjuntak, Olaf Tri Wilopo Sinurat, Donal Anry Jaya Sinurat, Jolio Toga Estrada Taboen, Aprianus Paskalius