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All Journal Movere Journal
Normiyati, Normiyati
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Decision Sciences, Operations Research & Management

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Pengaruh Kebutuhan Sosial dan Budaya Kerja Terhadap Kepuasan Kerja Isra, Muh; Herniah, Herniah; Normiyati, Normiyati
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.579

Abstract

This research is a quantitative descriptive study that aims to analyze the effect of social needs, work culture on job satisfaction at PT Aneka Jasa Sorowako in Makassar. This study uses primary data obtained by distributing questionnaires to 36 respondents. To analyze the data, the authors used multiple linear regression analysis tools. Based on the results of calculations using the SPSS program, it was found that the t value was 4.281 for the social needs variable. Meanwhile, the work culture variable found a t value of 5.545 with a significance value of 0.001 for each variable. This shows that social needs and work culture have a positive and significant effect on employee job satisfaction.
Efek Literasi Digital dan Pengembangan Kapasitas terhadap Keberhasilan UMKM di Kota Makassar Badar, Muhammad; Normiyati, Normiyati; Hajrah, Hajrah
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.585

Abstract

This study aims to analyze the influence of digital literacy and capacity building on the success of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City. In facing the challenges of the digital era, digital literacy and capacity building are important factors that determine the sustainability and competitiveness of MSMEs. This study uses a quantitative approach with a survey of 125 MSME actors selected by proportional stratified random sampling. The data were analyzed using the Partial Least Squares (PLS) method to test the relationship between independent and dependent variables. The results of the study show that digital literacy has a positive and significant influence on the success of MSMEs. Digital literacy helps MSMEs improve operational efficiency, expand markets, and create innovations in business processes. In addition, capacity building shows a more dominant influence on the success of MSMEs. Capacity building includes improving managerial skills, resource management, and product innovation, which strengthens the internal capabilities of MSMEs to cope with changes in the business environment. The findings of this study confirm that digital literacy and capacity building complement each other in supporting the success of MSMEs. Digital literacy allows access to technology and market opportunities, while capacity building ensures the internal ability of MSMEs to manage and utilize technology effectively. The combination of these two factors provides a strong foundation for the sustainability of MSMEs in the midst of increasingly complex business dynamics.
Co-Authors Badar, Muhammad Hajrah Hajrah, Hajrah Herniah, Herniah Isra, Muh