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All Journal JURNAL MANAJEMEN BISNIS PRAJA: Jurnal Ilmiah Pemerintahan AN-Nur: Jurnal Kajian dan Pengembangan Kesehatan Masyarakat Emerging Statistics and Data Science Journal
Oktaviani, Nabila
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary

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The Influence of Brand Image and Packaging on Loyalty through Customer Satisfaction : A Study of Amplang Obic Customers in Ketapang Regency Oktaviani, Nabila; Triana, Neni
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.961

Abstract

This study aims to identify the influence of Brand Image and Packaging on Customer Loyalty for Amplang Obic in Ketapang Regency, with Customer Satisfaction as an intervening variable. The food industry is experiencing rapid growth, resulting in increased competition, which Amplang Obic faces from other producers offering similar products. To remain competitive, Amplang Obic must develop strategies to distinguish itself. The research employs an associative approach, with purposive sampling as the sample collection technique. A total of 100 respondents, all of whom are customers who purchase and consume Amplang Obic, participated in the study. Data analysis was conducted using structural equation modeling (SEM) with SmartPLS 3 software. The findings indicate that all variables meet the criteria for validity and reliability. Hypothesis testing reveals that Brand Image and Packaging have a positive and significant effect on Customer Satisfaction, although neither has a significant direct effect on Customer Loyalty. However, Customer Satisfaction positively and significantly influences Customer Loyalty. Furthermore, when mediated by Customer Satisfaction, both Brand Image and Packaging demonstrate a positive and significant effect on Customer Loyalty.
EVALUASI PROGRAM DISTRIBUSI SUBSIDI LPG 3 KG DI KOTA SURABAYA Febrian, A. Tsani Sabhan; Pratama, Virdean Paulia; Oktaviani, Nabila; Margaretha, Karyn; Rotua Simanjuntak, Maria Equina
PRAJA: Jurnal Ilmiah Pemerintahan Vol 12 No 2 (2024): Edisi Juni
Publisher : FISIP Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/prj.v12i2.1517

Abstract

The update of policies related to mandatory ID cards and family cards for the target group has resulted in the 3 kg LPG subsidy distribution program in the city of Surabaya needs to be evaluated to find out the direction of the program. The evaluation of the 3 kg LPG subsidy distribution program in the city of Surabaya aims to find out the results of the implementation of the 3 kg subsidized LPG distribution policy in the city of Surabaya. The research method uses qualitative method with a descriptive approach to provide a complete picture according to the topic discussed. This study uses policy evaluation theory by William N. Dunn. Data collected by interviews, observations and documentation. Then, data analysis techniques by Miles & Huberman were also used in data collection, data reduction, data presentation, and conclusion drawn. The results of the study with evaluation indicators such as effectiveness, adequacy, equity, responsiveness, and accuracy have shown that the implementation of the 3 kg LPG subsidy program in the city of Surabaya has been well realized. Through the use of Merchant Apps Base Pertamina Lite, it also contributes to the process of distributing 3 kg LPG subsidies evenly for community groups who are entitled to receive it. The Surabaya City Government through the Subdivision of Planning and Supervision of Micro, Small Economy and Natural Resources of the Economy and Natural Resources Section always conducts thorough supervision to find out the development of the program so that it is more on target.
Pengelompokan Kabupaten/Kota di Jawa Barat Berdasarkan Tingkat Kesejahteraan Masyarakat Menggunakan K-Means Cluster: Pengelompokan Kabupaten/Kota di Jawa Barat Berdasarkan Tingkat Kesejahteraan Masyarakat Menggunakan K-Means Cluster Oktaviani, Nabila; Fauzan, Achmad; Widyastuti, Galuh
Emerging Statistics and Data Science Journal Vol. 2 No. 2 (2024): Emerging Statistics and Data Science Journal
Publisher : Statistics Department, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/esds.vol2.iss.2.art22

Abstract

Tingkat kesejahteraan suatu bangsa dikatakan berhasil jika kehidupan masyarakatnya terpenuhi dengan baik. Penelitian ini bertujuan untuk mengidentifikasi tingkat kesejahteraan masyarakat di Provinsi Jawa Barat dengan metode pengelompokkan K-Means berdasarkan indikator kesejahteraan rakyat. Hasil pengelompokkan menunjukkan adanya dua klaster tingkat kesejahteraan: tinggi dan rendah, serta penggunaan tiga klaster untuk hasil yang lebih rinci. Kabupaten/kota di Jawa Barat dibagi menjadi klaster pertama dengan kesejahteraan tinggi (3 kabupaten/kota), klaster kedua dengan tingkat kesejahteraan sedang (18 kabupaten/kota), dan klaster ketiga dengan kesejahteraan rendah (6 kabupaten/kota). Penggunaan tiga klaster lebih baik karena memberikan pemahaman yang lebih terperinci mengenai distribusi kesejahteraan masyarakat. Hasil klasifikasi menunjukkan terdapat ketimpangan kesejahteraan antar wilayah di Jawa Barat, memungkinkan identifikasi target pembangunan yang lebih efektif untuk mencapai tujuan pembangunan yang inklusif dan berkelanjutan.
Gambaran Persepsi Pasien Pelayanan Rawat Jalan Non BPJS Terhadap Kepuasan Pasien di Rumah Sakit Permata Pamulang 2024 Oktaviani, Nabila; Triana Srisantyorini; Fini Fajrini; har
AN-NUR: Jurnal Kajian dan Pengembangan Kesehatan Masyarakat Vol. 6 No. 1 (2024): AN-NUR: Jurnal Kajian dan Pengembangan Kesehatan Masyarakat
Publisher : Fakultas Kesehatan Masyarakat Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/annur.6.1.50-64

Abstract

Mewujudkan kepuasan pasien bukanlah suatu hal yang mudah, tidak mungkin tercapai dalam waktu yang  hanya sementara. Salah satu hal yang perlu diperhatikan adalah kepuasan pasien merupakan strategi yang berjangka panjang yang membutuhkan komitmen menyangkut dana maupun sumber daya manusianya. Peneliti dilakukan untuk mengetahui kepuasan pasien rawat jalan di Rumah Sakit Permata Pamulang Tangerang Selatan Tahun 2024. Jenis penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif dengan menggunakan desain penelitian Cross Sectional. Pasien rawat jalan di Rumah Sakit Permata Pamulang Tangerang Selatan telah tercapai kepuasan dengan hasil bukti fisik (tangibles) sebanyak 100% puas, kehandalan (reliability) sebanyak 92%, ketanggapan (responsiveness) sebanyak 94%, jaminan (assurance) sebanyak 96%, dan empati (emphaty) sebanyak 84%. Rumah Sakit Permata Pamulang sudah memberikan pelayanan rawat jalan sesuai dengan harapan pasien dalam dimensi kualitas, yang meliputi bukti fisik (tangibles), kehandalan (reliability), ketanggapan (responsiveness), jaminan (assurance), empati (emphaty). Hasil penelitian ini dapat ditindak lanjuti oleh pihak rumah sakit agar dapat meningkatkan pelayanan rawat jalan yang masih belum memenuhi standar meliputi kehandalan (reliability), ketanggapan (responsiveness), dan, empati (emphaty). 
Co-Authors Achmad Fauzan, Achmad Febrian, A. Tsani Sabhan Fini Fajrini har Margaretha, Karyn Neni Triana, Neni Pratama, Virdean Paulia Rotua Simanjuntak, Maria Equina Triana Srisantyorini Widyastuti, Galuh