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All Journal Jurnal Kepariwisataan Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Commerce Management and Tourism Studies Global Review of Tourism and Social Sciences
Pratama, I Putu Andre Adi Putra
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The transformation of Balinese women as agents of change in tourism village management: A social representation perspective Dewi, Luh Gede Leli Kusuma; Indrawati, Yayu; Pratama, I Putu Andre Adi Putra
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.413

Abstract

Community-based tourism in Bali places women in a central role, but social representations influenced by patriarchal structures often limit their role in strategic decision-making. This study aims to analyze the transformation of Balinese women as change agents in tourism village management. Using a qualitative-phenomenological approach, this study conducted in-depth case studies of three women leaders in the tourism villages of Tista, Klecung, and Sayan. The results show a systematic cycle of empowerment in which women actively gain access through institutional, personal, and digital channels; establish control over institutions and cultural assets; demonstrate substantive and empowering participation; and obtain multidimensional benefits (economic, social, and psychological) that are redistributed to the community. This process proves that women have successfully deconstructed old social representations and reconstructed their self-image as competent public leaders. This transformation not only contributes to the achievement of the SDGs on Gender Equality (SDG 5) and Inclusive Economic Growth (SDG 8), but also offers a model for fairer and more sustainable tourism development.
Digital Transformation for Sustainable Rural Tourism: Evaluating Branding Competencies in Taro and Keliki Tourism Villages Putu Ade Wijana; Pratama, I Putu Andre Adi Putra; Oka Widjaya, I Gusti Ngurah; Pitanatri, Isvari Ayu
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.474

Abstract

Digital transformation has become a key strategy for advancing sustainable rural tourism, yet many destinations struggle to translate digital access into effective branding outcomes. This study examines how digital branding competencies shape sustainable tourism development in two tourism villages in Gianyar, Bali, namely Taro and Keliki. Using a qualitative comparative case study approach, data were collected through in depth interviews with eighteen local stakeholders, participant observation, and a systematic audit of digital platforms. The analysis reveals that differences in digital performance are not primarily driven by technology availability but by variations in governance, human capital, and narrative coordination. Taro demonstrates an integrated digital branding model supported by institutional collaboration and clear role distribution, while Keliki exhibits fragmented practices reliant on individual initiatives. The findings highlight that sustainable digital transformation in rural tourism depends on institutionalized branding competencies rather than technical adoption alone
Tourist Attractions, Motivation, and Satisfaction as Determinants of Revisit Intention to Natural Destinations: A Case Study in Batur Geopark, Bali Sari, Ni Putu Ratna; Prabawa, I Wayan Sukma Winarya; Dalem, Anak Agung Gde Raka; Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.671

Abstract

Aims of this study was to examine the influence of tourist attractions, motivation, and satisfaction on revisit intention to Batur Geopark, Bali. This study also investigated the mediating role of motivation and satisfaction in the relationship between tourist attractions and revisit intention. The background of this research was based on the phenomenon that tourist visits were often driven by the desire to relax, escape daily routines, and enjoy nature-based experiences. When these desires were  fulfilled, satisfaction emerged and lead to memorable experiences. A quantitative method with Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, using accidental sampling with 200 respondents. The findings indicated that the more diverse and appealing the available tourist attractions such as glamping, mountain trekking for sunrise views, jeep tours, ATV rides, and the Geopark Museum the higher the motivation and satisfaction levels of tourists. Furthermore, motivation and satisfaction partially mediated the effect of tourist attractions on revisit intention. This confirms that revisit intention to Batur Geopark was strongly influenced by both internal motivations and the satisfaction derived from the overall tourist experience. These findings highlighted the importance of continuously enhancing the quality and variety of attractions in alignment with tourists’ experiential needs.  
MEMAJUKAN SDGs MELALUI PEKERJAAN PERHOTELAN INKLUSIF: PERUSAHAAN BERBASIS KOMUNITAS DI BALI Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra; Indrawati, Yayu; Dewi, Luh Gede Leli Kusuma
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2334

Abstract

This study examined how inclusive hospitality employment was enacted and experienced within a local community-based enterprise in Bali and how such practices contributed to advancing the Sustainable Development Goals, particularly SDG 8 on Decent Work and Economic Growth and SDG 10 on Reduced Inequalities. Grounded in an interpretivist qualitative approach, the research was conducted at Piduh Café, a locally embedded hospitality enterprise employing persons with disabilities. Data were generated through participatory observation, informal in-depth interviews with nine employees with disabilities and two organisational informants, and documentation review. The findings showed that inclusive employment extended beyond technical skill acquisition to encompass the development of work identity, self-confidence, social interaction, and economic participation. Meaningful job matching, experiential learning, adaptive supervision, and fair remuneration enabled employees to perceive themselves as capable workers and valued contributors. At the organisational and community levels, inclusive employment fostered workplace cohesion, household economic support, and gradual shifts in local attitudes toward disability. The study concluded that inclusive hospitality employment functioned as a relational and context-specific process through which global development agendas were locally interpreted and embedded in everyday practice. Rather than scale, the depth and consistency of inclusive practices emerged as the key contribution of community-based enterprises to sustainable and inclusive tourism development
Co-Authors Anak Agung Gde Raka Dalem, Anak Agung Gde Raka Dewi, Luh Gede Leli Kusuma I Wayan Sukma Winarya Prabawa Ni Putu Ratna Sari Oka Widjaya, I Gusti Ngurah Pitanatri, Isvari Ayu Putu Ade Wijana Putu Ratih Pertiwi Yayu Indrawati