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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Bali Membangun Bali Journal of Commerce Management and Tourism Studies
Dewi, Luh Gede Leli Kusuma
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Strategi Pemasaran Desa Ubud sebagai Destinasi MICE Mananda, IGPB Sasrawan; Dewi, Luh Gede Leli Kusuma
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 1 (2018)
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i1.9

Abstract

The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year. Therefore the tourism industry tries to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities called MICE (Meetings, Incentives, Conventions, and Exhibitions). This research uses qualitative analysis technique by applying the participatory principle involving MICE stakeholders, destination manager, travel agent managers, and tourists. Ubud Village as a tourist destination which has potential for MICE activities has not had a convention bureau. This is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers which are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation of activities of MICE is dominated by incentives tourism activities (56.57%), exhibitions (31.72%), and meetings (11.71%). The SWOT results concluded that Ubud Village is still S > W and O ≥ T thus requiring an internal consolidation, but seeing O ≥ T, has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.
The transformation of Balinese women as agents of change in tourism village management: A social representation perspective Dewi, Luh Gede Leli Kusuma; Indrawati, Yayu; Pratama, I Putu Andre Adi Putra
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.413

Abstract

Community-based tourism in Bali places women in a central role, but social representations influenced by patriarchal structures often limit their role in strategic decision-making. This study aims to analyze the transformation of Balinese women as change agents in tourism village management. Using a qualitative-phenomenological approach, this study conducted in-depth case studies of three women leaders in the tourism villages of Tista, Klecung, and Sayan. The results show a systematic cycle of empowerment in which women actively gain access through institutional, personal, and digital channels; establish control over institutions and cultural assets; demonstrate substantive and empowering participation; and obtain multidimensional benefits (economic, social, and psychological) that are redistributed to the community. This process proves that women have successfully deconstructed old social representations and reconstructed their self-image as competent public leaders. This transformation not only contributes to the achievement of the SDGs on Gender Equality (SDG 5) and Inclusive Economic Growth (SDG 8), but also offers a model for fairer and more sustainable tourism development.
Social Media and Tourist Behavior : A Quantitative Study on The Relationship Between Travel Experience Sharing and Travel Intention I Made Juniawan; Dewi, Luh Gede Leli Kusuma
Journal of Indonesian Tourism and Development Studies Vol. 12 No. 3 (2024)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2024.012.03.02

Abstract

Social media has become a primary source of travel information, where user-generated content is perceived as more reliable than information from tourism organizations. With young users dominating social media platforms, this phenomenon has reshaped tourist behavior, as they seek destinations not only to visit but also to document and share. A deeper understanding of this relationship will provide valuable insights for the tourism industry in designing effective marketing strategies and enhancing engagement with travelers. This study examines the influence of travel experience sharing on social media on tourists' visit intentions, particularly among youth travelers. The informants selected by incidental sampling technique focus on domestic tourists. Using a quantitative approach in regression analysis, five key determinants were identified. This study also finding there is a positive and significant effect of travel experience sharing on travel intention of tourist. The travel experience sharing affects 41.7 percent on travel intention. While remaining 58.3 percent is explained by other variables not involved in this study. Social; Media; Travel; Intention; Experience; Share; Youth
Co-Authors I Gusti Putu Bagus Sasrawan Mananda I Made Juniawan Pratama, I Putu Andre Adi Putra Yayu Indrawati