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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN AT-TAKLIM: Jurnal Pendidikan Multidisiplin
Fiqri Alief Fahrijal
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Studi Kelayakan Bisnis Pada Say Cheese! Hasna Najwa Sabrina; Riezka Putri Imanda; Fiqri Alief Fahrijal; Perwito
AT-TAKLIM: Jurnal Pendidikan Multidisiplin Vol. 2 No. 1 (2025): At-Taklim: Jurnal Pendidikan Multidisiplin (Edisi Januari)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/at-taklim.v2i1.108

Abstract

Studi kelayakan bisnis pada usaha Say Cheese! berisikan analisis studi tentang layak atau tidaknya usaha ini dengan mengkaji dari segi aspek pasar dan pemasaran, aspek keuangan, aspek teknis dan operasional, serta aspek manajemen. Metode yang digunakan ialah dengan mengamati secara langsung atau observasi terkait usaha yang akan dijalankan, serta studi literatur jurnal terkait untuk dijadikan referensi tambahan. Hasil analisis menunjukan bahwa usaha Say Cheese! layak atau direkomendasikan untuk berjalan, karena dari aspek-aspek studi kelayakan bisnis menjunjukan hasil yang positif untuk dijalankan.
Analisis Faktor Eksternal Dan Internal Dalam Pengembangan Strategi Bisnis Di Maze Cafe Eatery & Pattiserie Rd. Ghina Fithriyah; Wahidah Nazmi Lailia; Muhammad Raka Alifian Firdaus; Bilal Afriansyah; Fiqri Alief Fahrijal; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5761

Abstract

This study was conducted to examine how external and internal factors influence the development of business strategies at Maze Café, as well as to formulate relevant and applicable strategies in responding to the dynamics of the F\&B industry. The research employed a descriptive qualitative approach through direct observation, structured interviews, and documentation from Maze Café’s official social media accounts. The data were analyzed using a thematic analysis method focusing on internal and external factors. The findings indicate that Maze Café has strengths in terms of location, aesthetic concept, and service quality, but shows weaknesses in healthy menu innovation and digitalization. Intense competition and shifting consumer trends pose threats that must be addressed through adaptive strategies. It is concluded that Maze Café needs to implement an aggressive growth strategy through differentiation, digitalization, and product and market development. This research is expected to provide practical contributions to similar culinary MSMEs in facing the dynamic competition of the industry.
Co-Authors Bilal Afriansyah Hasna Najwa Sabrina Muhammad Raka Alifian Firdaus Perwito, Perwito Rd. Ghina Fithriyah Riezka Putri Imanda Siti Mardiana Wahidah Nazmi Lailia