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All Journal Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Wahidah Nazmi Lailia
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Studi Kelayakan Bisnis pada Usaha Es Teh “Teh Kaling” Dzilla Khoerunnisa; Wahidah Nazmi Lailia; Aufa Zulfikar Maulana; Perwito Perwito
MASMAN Master Manajemen Vol. 3 No. 1 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i1.726

Abstract

“Teh Kaling” is a drink that combines the iconic taste of tea with kolang kaling topping. Kolang kaling is processed from half ripe palm fruit that has been burned of boiled. Apart from creating viable business results in terms of management, marketing, financial, operational and environmental impact aspects. The research was also carried out to show that kolang kaling can be used as a main topping in tea drinks. The data obtained comes from market surveys and interviews with potential consumers. This business has high prospects, considering that kolang kaling has high nutritional value and is unique in combining it with fresh tea drink.
Analisis Faktor Eksternal Dan Internal Dalam Pengembangan Strategi Bisnis Di Maze Cafe Eatery & Pattiserie Rd. Ghina Fithriyah; Wahidah Nazmi Lailia; Muhammad Raka Alifian Firdaus; Bilal Afriansyah; Fiqri Alief Fahrijal; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5761

Abstract

This study was conducted to examine how external and internal factors influence the development of business strategies at Maze Café, as well as to formulate relevant and applicable strategies in responding to the dynamics of the F\&B industry. The research employed a descriptive qualitative approach through direct observation, structured interviews, and documentation from Maze Café’s official social media accounts. The data were analyzed using a thematic analysis method focusing on internal and external factors. The findings indicate that Maze Café has strengths in terms of location, aesthetic concept, and service quality, but shows weaknesses in healthy menu innovation and digitalization. Intense competition and shifting consumer trends pose threats that must be addressed through adaptive strategies. It is concluded that Maze Café needs to implement an aggressive growth strategy through differentiation, digitalization, and product and market development. This research is expected to provide practical contributions to similar culinary MSMEs in facing the dynamic competition of the industry.
Strategi dan Tantangan Ekspor Makanan Ringan Resep Cau ke Malaysia: Analisis Bisnis Internasional Hani Humaeriyah; Achmad Mansur Pauji; Annisa Pratiwi Sundari; Aufa Zulfikar Maulana; Fajar Yunawwirudin Haq; Muahammad Raka Alifian Firdaus; Wahidah Nazmi Lailia
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dn4ev198

Abstract

Exporting snacks based on traditional recipes, such as "Resep Cau" (made from bananas), has significant potential to penetrate the Malaysian market, which shares similar tastes with Indonesia. This study aims to examine effective strategies and key challenges in exporting Resep Cau snacks to Malaysia within an international business context. The methods used were a desk study and qualitative analysis of relevant trade data, regulations, and export practices. The results indicate that prioritized strategies include product adaptation to local preferences, halal certification from a recognized Malaysian body, and optimization of distribution through digital platforms. Significant challenges include strict food import regulations, competition from local and Chinese products, and other non-tariff barriers
Edukasi Bahaya Penyalahgunaan Obat Tramadol dan Triheksifenidil sebagai Upaya Pencegahan Kecanduan pada Remaja SMA di Desa Cihawuk: Pengabdian Rizqi Indra Hartanto; Eklyn Naiyazalwa Nandhitya; Sani Asmi Ramdani Lestari; Alvira Andrea Jati; Restu Gani; Adhit Rifki Hudaya Nuryadin; Salsabila Fauzia Khaerani; Muhamad Pijar Nur Ramdani; Wahidah Nazmi Lailia; Muhammad Ikhbal; Vieka Yassin Azzahra; Sofi Najwati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2536

Abstract

The misuse of tramadol and trihexyphenidyl (THD) among adolescents poses a risk of dependence and health problems. This study aims to provide education about the dangers of drug abuse and analyze its effectiveness in increasing the knowledge of high school students in Cihawuk Village. The activity was held on August 19, 2025, with a one-group pre-test and post-test design. Twenty students joined in the pre-test, followed by an interactive lecture and leaflet distribution as reference material, and then the post-test. The instrument, consisting of 10 questions, had undergone validity and reliability testing, with a Cronbach's Alpha value of 0.700. The results showed that the average pre-test score of 53.50 increased to 81.50 on the post-test (an increase of 52.34%). The Wilcoxon test results showed a Z value of -3.763 with p= 0.000 (p< 0.05), indicating a significant difference between the pre-test and post-test results. Education using lectures and leaflets proved to be effective in increasing adolescents' knowledge about the dangers of drug abuse.
Co-Authors Achmad Mansur Pauji Adhit Rifki Hudaya Nuryadin Alvira Andrea Jati Annisa Pratiwi Sundari Aufa Zulfikar Maulana Bilal Afriansyah Dzilla Khoerunnisa Eklyn Naiyazalwa Nandhitya Fajar Yunawwirudin Haq Fiqri Alief Fahrijal Hani Humaeriyah Muahammad Raka Alifian Firdaus Muhamad Pijar Nur Ramdani Muhammad Ikhbal Muhammad Raka Alifian Firdaus Perwito Perwito Rd. Ghina Fithriyah Restu Gani Rizqi Indra Hartanto Salsabila Fauzia Khaerani Sani Asmi Ramdani Lestari Siti Mardiana Sofi Najwati Vieka Yassin Azzahra