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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jejak digital: Jurnal Ilmiah Multidisiplin
Rd. Ghina Fithriyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS MANAJEMEN RISIKO PADA INDUSTRI KAFE UNTUK MENINGKATKAN EFISIENSI DI “KAFE MUKA BUMI” Nazhara Azmi; Rd. Ghina Fithriyah; Syahla Mutia Aini; Asep Suwarna
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4057

Abstract

Risk management is an important element in managing a cafe business to improve efficiency and ensure operational sustainability. This research aims to analyze risk management at “Muka Bumi Café” with a focus on Operational Risk, Human Resources Risk, Financial Risk, Marketing Risk, and Inherent Risk. This research uses qualitative methods with data collection techniques through interviews, observation, and data analysis. The results showed that Muka Bumi Cafe has implemented a comprehensive risk management strategy, through risk identification, measurement, and control. This research provides a practical contribution for café managers in building resilient risk management.
Analisis Faktor Eksternal Dan Internal Dalam Pengembangan Strategi Bisnis Di Maze Cafe Eatery & Pattiserie Rd. Ghina Fithriyah; Wahidah Nazmi Lailia; Muhammad Raka Alifian Firdaus; Bilal Afriansyah; Fiqri Alief Fahrijal; Siti Mardiana
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5761

Abstract

This study was conducted to examine how external and internal factors influence the development of business strategies at Maze Café, as well as to formulate relevant and applicable strategies in responding to the dynamics of the F\&B industry. The research employed a descriptive qualitative approach through direct observation, structured interviews, and documentation from Maze Café’s official social media accounts. The data were analyzed using a thematic analysis method focusing on internal and external factors. The findings indicate that Maze Café has strengths in terms of location, aesthetic concept, and service quality, but shows weaknesses in healthy menu innovation and digitalization. Intense competition and shifting consumer trends pose threats that must be addressed through adaptive strategies. It is concluded that Maze Café needs to implement an aggressive growth strategy through differentiation, digitalization, and product and market development. This research is expected to provide practical contributions to similar culinary MSMEs in facing the dynamic competition of the industry.
Strategi dan Tantangan dalam Ekspor Bespoke Project ke Malaysia: Analisis Praktik Bisnis Internasional Hani Humaeriyah; Rd. Ghina Fithriyah; Devia Izmi Nurshanti; Muhammad Gibran Siregar; Risnawati Aisy; Satria Adiputra
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8ha9b776

Abstract

Studi ini mengkaji strategi dan tantangan dalam mengekspor produk Bespoke Project ke Malaysia. Tujuannya adalah memahami bagaimana usaha kecil bisa melakukan ekspor secara langsung dengan cara digital, serta mengetahui faktor-faktor yang memengaruhi keberhasilan ekspor dalam bisnis internasional. Penelitian menggunakan metode kualitatif dengan analisis deskriptif. Data didapat dari praktik langsung terhadap cara ekspor, serta analisis teori dari berbagai artikel, buku, dan jurnal yang relevan. Fokus utamanya adalah strategi ekspor langsung dan cara berinteraksi secara digital dengan pembeli di Malaysia. Penekanan utama terletak pada strategi ekspor langsung dan metode berinteraksi secara digital dengan pembeli di Malaysia. Strategi ekspor langsung terbukti berhasil bagi pelaku usaha mikro. Keberhasilan dipengaruhi oleh keterampilan komunikasi, pemahaman pasar, fleksibilitas produk, dan dukungan teknologi digital. Tantangan utama mencakup membangun kepercayaan, pengaturan logistik, dan batasan legalitas usaha. Interaksi individu menjadi faktor utama dalam membangun relasi perdagangan global. Strategi ekspor digital secara langsung memungkinkan pelaku usaha mikro bersaing di pasar global. Dianjurkan bagi pelaku UMKM untuk meningkatkan kemampuan komunikasi lintas budaya serta penguasaan teknologi. Studi tambahan dibutuhkan dengan lingkup produk, negara tujuan, dan aktor yang lebih luas agar hasilnya lebih representatif.  
Co-Authors Asep Suwarna Bilal Afriansyah Devia Izmi Nurshanti Fiqri Alief Fahrijal Hani Humaeriyah Muhammad Gibran Siregar Muhammad Raka Alifian Firdaus Nazhara Azmi Risnawati Aisy Satria Adiputra Siti Mardiana Syahla Mutia Aini Wahidah Nazmi Lailia