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Pengaruh Kualitas Pelayanan dan Kualitas Informasi Terhadap Kepuasan Konsumen Pembelian Online Produk Usaha Mikro Kecil Menengah di Kota Langsa Maulidan, Rahmat; Verinanda, Muhammad Ridwan; Syahputra, Rico; Sari, Maya Rizki; Zubir, Zubir; gunanjar, imam
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 1 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/kq4wey58

Abstract

      The focus of this research is based on the increasing use of digital platforms as the main medium for transactions, especially for MSMEs which aim to expand market reach and increase competitiveness. The population in this study consists of consumers who have made several purchases and consumed MSME products. From this population, a sample of 200 respondents was selected using accidental sampling or convenience sampling techniques. The findings show that service quality and information quality contribute significantly to consumer satisfaction. These variables collectively have a significant influence on consumer satisfaction. This research provides valuable insight for MSME practitioners in Langsa City, especially in understanding the importance of service quality and information quality in increasing consumer satisfaction. These findings can be used as strategic considerations to improve the quality of interactions with consumers and increase competitiveness in an increasingly competitive market.
Determinasi Persepsi Label Halal, Religiusitas, Dan Pengaruh Kelompok Referensi Dalam Keputusan Pembelian Produk Berlabel Halal Di Kota Langsa Indah, Dewi Rosa; Rosalina, Dhian; Maula, Ziaul; Junaida, Erni; Syahputra, Rico
Jurnal Pajak dan Bisnis Vol 6 No 1 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i1.314

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi label halal, religiusitas, dan kelompok referensi terhadap keputusan pembelian produk berlabel halal di kalangan konsumen Muslim. Latar belakang penelitian ini didorong oleh meningkatnya kesadaran konsumen terhadap produk halal dan pentingnya faktor-faktor sosial dalam pengambilan keputusan. Metode yang digunakan dalam penelitian ini adalah kualitatif yang menggunakan sumber data primer yang diperoleh melalui penyebaran kuesioner sebanyak 300 responden di kota langsa. Analisis data dilakukan menggunakan regresi berganda untuk menguji pengaruh simultan dari variabel-variabel yang diteliti. Temuan penelitian menunjukkan bahwa persepsi label halal, religiusitas, dan kelompok referensi secara signifikan mempengaruhi keputusan pembelian produk berlabel halal, dengan nilai Adjusted R Square sebesar 0,391. Hal ini berarti bahwa 39,1% variasi dalam keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Sementara itu, 60,9% dipengaruhi oleh faktor lain yang tidak diteliti. Kesimpulan dari penelitian ini menegaskan bahwa pemahaman yang baik tentang persepsi label halal, religiusitas, dan pengaruh kelompok referensi sangat penting bagi pemasar dalam merancang strategi pemasaran yang efektif. Penelitian ini juga membuka peluang untuk eksplorasi lebih lanjut mengenai variabel lain yang dapat mempengaruhi keputusan pembelian produk halal.
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS Maulidan, Rahmat; Gunanjar, Imam; Ridwan Verinanda, Muhammad; Syahputra, Rico; Hardianti, Anisha
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pxv3y031

Abstract

This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
The Influence of service quality on customer trust through the perceived value of Bank Syariah in Langsa City Syahputra, Rico
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.368

Abstract

Banks have an important meaning for the economy. This research aims to determine the influence of service quality on trust through perceived value in Islamic banks. In this research, nonprobability sampling was used with the data collection method using the purposive sampling method. The population in this study were all residents of Langsa City who had savings at BS. The sample in this study was 100 people and analyzed the data using SEM-PLS. The research results show that service quality and perceived value have a positive and significant effect on trust. Perceived value successfully mediates the relationship between service quality and trust.