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KONFLIK KERJA-KELUARGA DAN KEPUASAN KERJA PEGAWAI PEREMPUAN Mora, Zulkarnen; Junaida, Erni; Fuad, Muhammad
JURNAL EKONOMI DAN BISNIS ISLAM Vol 2 No 1 (2017): Volume 2 Nomor 1 Januari-Juni 2017
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.587 KB) | DOI: 10.32505/v4i1.1235

Abstract

Tujuan utama penelitian ini adalah untuk menganalisis pengaruh konflik kerja-keluarga terjadap kepuasan kerja pegawai perempuan yang terjadi di  lingkungan kerja Pemerintah Kabupaten Aceh Timur. Konflik kerja-keluarga dalam penelitian ini dibagikan kedalam dua bagian yaitu kerja diinterfensi oleh konflik keluarga (WFC) dan keluarga diintervensi oleh konflik kerja (FWC). Responden yang dijadikan sampel dalam penelitian ini berjumlah 236 orang pegawai perempuan yang bekerja pada pemerintah kabupaten Aceh Timur. Data primer diperoleh dari penyebaran angket. Regresi linier baraganda digunakan sebagai teknik analisis data, dan pengujian hipothesis menggunakan Uji t dan Uji f. Hasil penelitian diperoleh bahwa WFC dan FWC baik secara partial maupun simultan memunjukkan pengaruh negatif secara signifikan terhadap kepuasan kerja pegawai perempuan di Kabupaten Aceh Timur.
The Effect of Promotion and Store Atmosphere on Purchasing Decisions Nurika, Intan; Junaida, Erni; Bulan, T. Putri Lindung
Journal Of Accounting Management Business And International Research Vol 2, No 2 (2023): October 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i2.790

Abstract

This study aims to determine the effect of promotion and store atmosphere on purchasing decisions at Toko Mas Indah, Langsa City. A sample of 96 respondents. The analytical method uses multiple linear regression, t test, F test and coefficient of determination test. The results of the t test state that promotional factors have a significant influence on purchasing decisions and store atmosphere has a significant influence on purchasing decisions. The results of the F test show that promotions and store atmosphere have a significant effect on purchasing decisions. The results of the coefficient of determination test (adjusted R2) obtained a value of 0.737 or 73.7%, this means that promotional variables, store atmosphere and service quality influence purchasing decisions. While the remaining 26.3% is influenced by other variables not examined in this study.
Pengaruh Periklanan Dan Personal Selling Terhadap Keputusan Pembelian Skincare Tabita Di Kota Langsa Auvitta, Yosi; Junaida, Erni; Indah, Dewi Rosa
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3830

Abstract

This study aims to examine the impact of advertising and personal selling on the purchasing decisions of Tabita Skincare in Langsa City. This survey uses a sample of 96 respondents. The analytical method used is multiple linear regression analysis, t-test, F-test, and coefficient of decision analysis. Total t-test proves that advertising factor has no significant impact on purchasing decisions for Tabitha Skin Care in Langsa City, and personal selling has a significant impact on purchasing decisions for Tabitha Skin Care in Langsa City. Total F test proves advertising and personal selling factors simultaneously significant effect on purchasing decisions for tabitha skin care in Langsa City. The results of the coefficient of determination test yielded a value of 0,744 or 74,4% of the advertising and personal selling variables influencing the purchasing decision of skin care, while the remaining 25,6% was influenced by other variables not examined in this study.
Pengaruh Gaya Hidup Dan Ketersediaan Produk Terhadap Keputusan Pembelian Sepatu Merek Vans Di Kota Langsa Akbar, Muhammad Agil; Junaida, Erni; Lindung Bulan, Tengku Putri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3750

Abstract

This study intends to determine the effect of lifestyle and product availability on the decision to purchase Vans brand shoes in Langsa City. The number of samples in this study were 96 respondents. In this study using an analytical method consisting of multiple linear regression analysis, t test, F test and the coefficient of determination (adjusted r2). From the research results, it was found that the regression equation Y = 2.193 + 0.829 X1 + 0.377 X2, this means that a constant value of 2.193 indicates the value of the purchase decision before being influenced by lifestyle variables and product availability. The results of the t test stated that the lifestyle variable (X1) had a significant effect on the decision to purchase Vans brand shoes in Langsa City with a tsig value of 0.000 > 0.05, the product availability variable (X2) had a significant effect on the decision to purchase Vans brand shoes in Langsa City with tsig value of 0.011>0.05. The results of the F test stated that lifestyle and product availability simultaneously had a significant effect on purchasing decisions for Vans brand shoes in Langsa City, the Fsig value was 0.000 <0.05. The results of the coefficient of determination test (adjusted r2) show that lifestyle and product availability variables influence the decision to purchase Vans brand shoes in Langsa City by 63.9% and the remaining 36.1% is influenced by other variables such as product quality, brand image and others.
Preparing the Income and Health of Prospective Hajj and Umrah Pilgrims in Langsa City Elfida, Elfida; Susanti, Susanti; Sulistiany, Eva; Junaida, Erni; Afnina, Afnina
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.3307

Abstract

The community service activities carried out in the hall of STIKes Bustanul Ulum Langsa aim to convince prospective pilgrims and the community in Langsa to change their mainset regarding their income capabilities so that they can immediately go to the holy land with favorable health conditions. So far they are afraid and feel worried about not being able to pay the fee according to the specified date and poor health conditions. Based on these problems, this community service activity needs to be carried out to convince and provide solutions for participants of the strength of their income and health so that they can immediately go to the holy land happily and comfortably in worship. The number of participants was 74 people consisting of prospective Hajj and Umrah pilgrims and the community who were invited guests. The methods used were lectures, discussions, and questions and answers. The results of this activity had a positive impact on participants because they became confident in their income capabilities and understood how to maintain their health in preparation for travel and worship.
Determinasi Persepsi Label Halal, Religiusitas, Dan Pengaruh Kelompok Referensi Dalam Keputusan Pembelian Produk Berlabel Halal Di Kota Langsa Indah, Dewi Rosa; Rosalina, Dhian; Maula, Ziaul; Junaida, Erni; Syahputra, Rico
Jurnal Pajak dan Bisnis Vol 6 No 1 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i1.314

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi label halal, religiusitas, dan kelompok referensi terhadap keputusan pembelian produk berlabel halal di kalangan konsumen Muslim. Latar belakang penelitian ini didorong oleh meningkatnya kesadaran konsumen terhadap produk halal dan pentingnya faktor-faktor sosial dalam pengambilan keputusan. Metode yang digunakan dalam penelitian ini adalah kualitatif yang menggunakan sumber data primer yang diperoleh melalui penyebaran kuesioner sebanyak 300 responden di kota langsa. Analisis data dilakukan menggunakan regresi berganda untuk menguji pengaruh simultan dari variabel-variabel yang diteliti. Temuan penelitian menunjukkan bahwa persepsi label halal, religiusitas, dan kelompok referensi secara signifikan mempengaruhi keputusan pembelian produk berlabel halal, dengan nilai Adjusted R Square sebesar 0,391. Hal ini berarti bahwa 39,1% variasi dalam keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut. Sementara itu, 60,9% dipengaruhi oleh faktor lain yang tidak diteliti. Kesimpulan dari penelitian ini menegaskan bahwa pemahaman yang baik tentang persepsi label halal, religiusitas, dan pengaruh kelompok referensi sangat penting bagi pemasar dalam merancang strategi pemasaran yang efektif. Penelitian ini juga membuka peluang untuk eksplorasi lebih lanjut mengenai variabel lain yang dapat mempengaruhi keputusan pembelian produk halal.
SWOT Analysis in Determining Rega Bakery and Cake Business Strategy in Langsa City Junaida, Erni; Amilia, Suri; Hanum, Nurlaila; Ardianti, Dyah Ayu
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.416

Abstract

The purpose of this study is to determine the right and competitive business strategy in maintaining and developing the Rega Bakery and Cake bakery business in Langsa City. This type of research is qualitative research. Data collection was carried out by interviews and document studies. Source determination using purposive sampling technique. Data validity was tested by source triangulation. The data analysis method used is an analysis of the company's internal and external environment which is the basis for conducting a SWOT analysis. The results of the study are that Rega Bakery and Cake is in quadrant II and the strategy that must be implemented is a diversification strategy through market penetration by expanding market share through marketing/promotion efforts, market development by expanding market share geographically is a new area and product development by modifying the product . It is recommended that this business always improve service quality with the concept of Customer Oriented. Provide good facilities for customers. Carry out marketing activities on a regular basis with accuracy and precision and neatness to increase revenue.