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All Journal Jurnal Manajemen Teknologi Journal of Indonesian Economy and Business Jurnal EMT KITA Creative Research Management Journal Jurnal Abdi Insani JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Investasi Islam Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ekonomi Utama (Juria) Jurnal Malikussaleh Mengabdi Jurnal Ragam Pengabdian Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Maulidan, Rahmat
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The Kano Model: How the Pandemic Influences Customer Satisfaction with Digital Wallet Services in Indonesia Vanesa Hana Budiarani; Rahmat Maulidan; Diki Putra Setianto; Ipuk Widayanti
Journal of Indonesian Economy and Business (JIEB) Vol 36, No 1 (2021): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.59879

Abstract

Introduction/Main Objectives: This study aims to evaluate the effectiveness of digital wallets service qualities using Kano Model. Understanding customer needs and satisfaction is crucial in developing products. Background Problems: In the “new normal” era, payment method is predicted to shift to digital wallets. For quality improvement, digital wallet companies should understand customer needs and satisfaction. This study used the Kano model to analyze customer needs and satisfaction in OVO and ShopeePay, two digital wallets widely used for online shopping transactions during COVID19. Novelty: Although studies into the Kano model implementation towards e-commerce exist, there are no specific studies on the model implementation concerning digital wallet payments amid COVID-19. The Kano model is significant in understanding which software products generate high customer satisfaction, which will give a greater influence, as well as necessary attributes for the customers. Research Methods: This study employed the Kano model as one of the most relevant method to measure customer satisfaction by measured of each attribute’s quality. Finding/Results: Most features of OVO and ShopeePay are categorized into the “must be” and “one dimensional” category. The satisfaction map results indicate that most items placed in the “indifferent” quadrant denote the unfulfilled customer expectations. Conclusion: OVO and ShopeePay should improve the items placed in the “indifferent” quadrant first. This study contributes empirically and theoretically by emphasizing the Kano model’s utility for digital wallet services and providing new insights for digital wallet companies and the government on Indonesians’ usage of digital wallets in the “new normal”. 
Pelatihan Penggunaan Alat Pencacah Sampah Plastik di Gampong Baroh Kecamatan Langsa Lama Kota Langsa Isra, Muhammad; Maysyarah, Tjut Rizqi; Fauzan, Fauzan; Maulidan, Rahmat; Rizki, Muhammad Nuzan; Kamar, Iqbal
Jurnal Malikussaleh Mengabdi Vol. 3 No. 2 (2024): Jurnal Malikussaleh Mengabdi, Oktober 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v3i2.20395

Abstract

Penggunaan plastik yang berlebihan telah menjadi masalah serius bagi lingkungan masyarakat Indonesia, terutama di Gampong Baroh, Kecamatan Langsa Lama, Kota Langsa. Eskalasi masalah ini menciptakan tantangan yang mendalam terhadap keberlanjutan lingkungan dan kesejahteraan masyarakat setempat. Dalam upaya tegas untuk mengatasi dampak negatif dari penggunaan plastik yang meluas, dilaksanakanlah sebuah program pengabdian masyarakat. Program ini bertujuan untuk memperkenalkan alat pencacah sampah plastik yang tidak hanya efisien tetapi juga dapat diakses oleh masyarakat dengan lebih mudah. Tujuan utama dari program ini adalah memberikan solusi lokal yang efektif dalam mengelola dan mengurangi dampak sampah plastik dengan pendekatan berkelanjutan. Dalam rangka mencapai tujuan ini, dilakukan pelatihan penggunaan alat pencacah sampah plastik dengan melibatkan partisipasi aktif dari masyarakat setempat. Melalui kolaborasi erat dengan warga Gampong Baroh, tim pengabdian bersama-sama menguji kinerja alat pencacah sampah plastik ini. Hasil dari program pengabdian menunjukkan bahwa penggunaan alat pencacah sampah plastik telah membawa efisiensi yang cukup signifikan. Masyarakat tidak hanya menerima dengan positif inisiatif ini, tetapi juga menyambutnya dengan antusiasme. Keberhasilan program ini tidak hanya tercermin dalam efisiensi alat tersebut tetapi juga dalam perasaan kepuasan dan kebahagiaan yang dirasakan oleh masyarakat setempat.
Pengaruh Kualitas Pelayanan dan Kualitas Informasi Terhadap Kepuasan Konsumen Pembelian Online Produk Usaha Mikro Kecil Menengah di Kota Langsa Maulidan, Rahmat; Verinanda, Muhammad Ridwan; Syahputra, Rico; Sari, Maya Rizki; Zubir, Zubir; gunanjar, imam
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 1 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/kq4wey58

Abstract

      The focus of this research is based on the increasing use of digital platforms as the main medium for transactions, especially for MSMEs which aim to expand market reach and increase competitiveness. The population in this study consists of consumers who have made several purchases and consumed MSME products. From this population, a sample of 200 respondents was selected using accidental sampling or convenience sampling techniques. The findings show that service quality and information quality contribute significantly to consumer satisfaction. These variables collectively have a significant influence on consumer satisfaction. This research provides valuable insight for MSME practitioners in Langsa City, especially in understanding the importance of service quality and information quality in increasing consumer satisfaction. These findings can be used as strategic considerations to improve the quality of interactions with consumers and increase competitiveness in an increasingly competitive market.
Pengaruh Pengetahuan Produk Dan Persepsi Label Halal Terhadap Keputusan Pembelian Produk Berlabel Halal Meutia, Rahmi; Chandra, Riny; Tantawi, Rahmad; Mora, Zulkarnen; Maulidan, Rahmat
Jurnal Pajak dan Bisnis Vol 6 No 1 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i1.308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan produk dan persepsi label halal terhadap keputusan pembelian produk berlabel halal. Metode analisis data yang digunakan adalah uji asumsi klasik, metode regresi linier berganda, serta uji hipotesis (uji parsial, uji simultan dan koefisien determinasi). Analisis data dilakukan menggunakan bantuan program SPSS versi 26, dengan tingkat error sebesar 5%. Dari hasil penelitian yang dilakukan, hasil uji t yaitu pengetahuan produk secara parsial berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal, dan persepsi label halal secara parsial berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal. Hasil uji F menunjukkan bahwa pengetahuan produk dan persepsi label halal secara simultan berpengaruh signifikan terhadap keputusan pembelian produk berlabel halal. Hasil uji koefisien determinasi menjelaskan bahwa 29% keputusan pembelian produk berlabel halal dipengaruhi oleh pengetahuan produk dan persepsi label halal. Sedangkan 71% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
OPTIMALISASI PEMASARAN DIGITAL PRODUK MINYAK SERAI UMKM GAYO LUES DALAM MEMBANGUN CITRA GREEN ECONOMY YANG KOMPETITIF Zati, Muhammad Rizqi; Rosalina, Dhian; Maulidan, Rahmat
Jurnal Abdi Insani Vol 12 No 8 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i8.2836

Abstract

The rapid advancement of digital technology and increasing consumer awareness of environmental issues have driven micro, small, and medium enterprises (MSMEs) to evolve in two key areas: digitalization and business sustainability. However, many MSMEs in remote regions, such as Tripe Jaya Subdistrict in Gayo Lues Regency, still encounter several challenges, including low digital literacy, traditional marketing methods, and a limited understanding of green marketing practices. This community engagement initiative aims to enhance the digital capabilities and business sustainability of MSMEs that produce lemongrass oil through training and mentoring focused on technology and green marketing principles. The approach includes conducting initial assessments, providing digital and green marketing training, and implementing participatory-based monitoring and evaluation. The program's outcomes indicate significant improvements across four key areas: understanding of green production improved from 10% to 70%, local production skills increased from 35% to 80%, digital marketing proficiency rose from 30% to 90%, and environmental awareness grew from 20% to 85%. Additionally, the partner MSMEs successfully developed digital catalogs, adopted eco-friendly packaging, created marketplace accounts, and utilized social media for promotion. The mentoring process also included students as learning partners through the Merdeka Belajar Kampus Merdeka (MBKM) program, providing them with hands-on experience in developing science-based, practical solutions. This initiative demonstrates that integrated and participatory training methods can accelerate the digital transformation of MSMEs and establish a foundation.
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS Maulidan, Rahmat; Gunanjar, Imam; Ridwan Verinanda, Muhammad; Syahputra, Rico; Hardianti, Anisha
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pxv3y031

Abstract

This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
Pengaruh Overconfidence Dan Love Of Money Terhadap Perilaku Keuangan : (Studi Kasus Pada Keluarga Nelayan Di Kota Langsa) Rahmat Maulidan; Muhammad Daffa Zulfikar; Sri Indah Lestari; Nova Novitasari; Muhammad Ridwan Verinanda
Astina: Jurnal Ekonomi Utama Vol 4 No 3 (2025): Jurnal Ekonomi Utama (Juria)
Publisher : CV. Astina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55903/juria.v4i3.307

Abstract

Objective: Penelitian ini bertujuan untuk menganalisis pengaruh overconfidence dan love of money terhadap perilaku keuangan keluarga nelayan di Kota Langsa, dengan mempertimbangkan perbedaan gender sebagai faktor moderasi. Design/Methods/Approach: Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen berupa kuesioner skala Likert yang disebarkan kepada keluarga nelayan sebagai responden. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Responden dipilih dengan teknik purposive sampling untuk memastikan relevansi dengan konteks penelitian. Findings: Hasil penelitian menunjukkan bahwa overconfidence berpengaruh signifikan terhadap perilaku keuangan, baik pada kategori total, laki-laki, maupun perempuan. Love of money juga terbukti berpengaruh signifikan terhadap perilaku keuangan, dengan pengaruh yang lebih kuat pada kelompok laki-laki dibandingkan perempuan. Perbedaan gender memperlihatkan bahwa perempuan lebih dipengaruhi oleh overconfidence, sedangkan laki-laki lebih dipengaruhi oleh love of money. Temuan ini menegaskan bahwa perilaku keuangan keluarga nelayan tidak hanya ditentukan oleh faktor ekonomi, tetapi juga oleh faktor psikologis dan nilai pribadi. Originality/Value: Penelitian ini memberikan kontribusi terhadap literatur terkait perilaku keuangan masyarakat pesisir dengan mengintegrasikan faktor psikologis (overconfidence) dan nilai pribadi (love of money) dalam satu model empiris, serta mengidentifikasi perbedaan gender sebagai aspek penting yang sebelumnya kurang diperhatikan dalam penelitian sejenis. Practical/Policy Implication: Temuan penelitian ini memberikan implikasi praktis bagi pemerintah dan lembaga keuangan dalam merancang program literasi keuangan yang lebih efektif dengan memperhatikan aspek psikologis dan perbedaan gender. Diharapkan manajer program pemberdayaan masyarakat pesisir dapat mengembangkan strategi edukasi keuangan yang menekankan pada pengendalian kepercayaan diri berlebih dan pemahaman nilai uang secara bijak
Empowering Women-Fashion SMEs: Dynamic Capabilities, Agility, and Resilience Prihartono, Budhi; Maulidan, Rahmat; Zulfatri, Muthi Maitsa; Damayanti, Annisa Rizqi
Jurnal Manajemen Teknologi Vol. 24 No. 3 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.3.6

Abstract

Abstract: This study investigates how digital transformation enhances organizational resilience in women’s fashion SMEs through the roles of digital transformation, innovation capability and organizational agility, grounded in Dynamic Capabilities Theory. Utilizing non-probability purposive sampling, data were collected from 92 SMEs in the Jabodetabek region and analyzed via SEM-PLS and SPSS 15.0. Findings indicate that digital transformation significantly strengthens innovation capability and directly enhances organizational resilience, though it does not significantly affect organizational agility. Innovation capability emerges as a robust predictor of both organizational agility and resilience, while agility itself directly contributes to resilience. The study extends Dynamic Capabilities Theory to resource-constrained creative-sector SMEs in developing economies, demonstrating their capacity to cultivate strategic capabilities amid turbulence. It addresses a critical gap in the literature by empirically examining the interplay among digital transformation, innovation capability, agility, and resilience within an SME context. Practical implications suggest that support institutions, business coaches, and policymakers can leverage this model to design targeted development programs that foster adaptive, proactive, and resilient SMEs capable of navigating uncertainties such as volatile consumer demand, economic instability, and digital disruption
THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE Rico Syahputra; Rahmat Maulidan; Imam Gunanjar; Muhammad Ridwan Verinanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1441

Abstract

This study aims to analyze the direct influence of perceived financial benefits on BSI Bank customer loyalty, as well as the indirect influence through customer satisfaction as a mediating variable. Financial benefits are the main attraction of Islamic banking products, but the sustainability of customer relationships is highly dependent on the loyalty built. This study uses a quantitative approach with a survey method on BSI Bank customers. Data were collected using questionnaires and analyzed using path analysis techniques through SmartPLS software to test the relationship between variables and the role of mediation. The results of the study are expected to show that: (1) Perceived financial benefits have a positive and significant effect on BSI Bank customer satisfaction; (2) Perceived financial benefits have a positive and significant effect on BSI Bank customer loyalty; (3) Customer satisfaction has a positive and significant effect on BSI Bank customer loyalty; and (4) Customer satisfaction significantly mediates the influence of perceived financial benefits on customer loyalty. The findings of this study are expected to provide theoretical contributions to the development of banking services marketing literature, especially Islamic banking, as well as practical implications for BSI Bank management in designing product strategies, pricing, and customer relationship programs that not only offer financial benefits but also increase satisfaction to build long-term loyalty.
Pengaruh Social Media Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Produk UMKM Kuliner di Kota Medan Muhammad Ridwan Verinanda; Rahmat Maulidan; Suri Amilia; Imam Gunanjar; Rico Syahputra
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol. 15 No. 2 (2025): Edisi Juli - Desember 2025
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v15i2.41

Abstract

Perkembangan pemasaran digital mendorong UMKM kuliner untuk memanfaatkan social media marketing dan influencer marketing sebagai strategi promosi. Namun, bukti empiris mengenai efektivitas relatif kedua strategi tersebut terhadap keputusan pembelian konsumen masih terbatas, khususnya pada konteks UMKM kuliner di Kota Medan. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan influencer marketing terhadap keputusan pembelian produk UMKM kuliner di Kota Medan serta mengidentifikasi variabel yang memiliki pengaruh dominan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data primer dikumpulkan melalui kuesioner kepada 100 responden yang pernah membeli produk UMKM kuliner melalui promosi media sosial atau influencer. Analisis data dilakukan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa social media marketing dan influencer marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Influencer marketing terbukti memiliki pengaruh yang lebih dominan. Nilai koefisien determinasi (R²) sebesar 0,311 menunjukkan bahwa 31,1% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut. Temuan ini memperkuat literatur pemasaran digital dan memberikan implikasi praktis bagi UMKM kuliner untuk mengoptimalkan pengelolaan media sosial serta membangun kolaborasi strategis dengan influencer yang kredibel dan relevan dengan target pasar.
Co-Authors Anisha Hardianti, Anisha Budhi Prihartono Damayanti, Annisa Rizqi Dhian Rosalina, Dhian Diki Putra Setianto Farathika Putri Utami Fauzan Helmi Murtaza Imam Gunanjar Kamar, Iqbal Lindanisrina, Lindanisrina Maharani, Riantari Maysyarah, Tjut Rizqi Muhammad Daffa Zulfikar Muhammad Daffa Zulfikar Muhammad Isra Muhammad Nuzan Rizki Muhammad Ridwan Verinanda Muhammad Ridwan Verinanda Muhammad Ridwan Verinanda Muhammad Ridwan Verinanda Muhammad Rizqi Zati, Muhammad Rizqi Nova Novitasari Nova Novitasari Rahmi Meutia, Rahmi Rico Syahputra Rico Syahputra Rico Syahputra Ridwan Verinanda, Muhammad Riny Chandra Ryanda Saputra Sari, Maya Rizki Sri Indah Lestari Sri Indah Lestari Suri Amilia Syahputra, Rico Tantawi, Rahmad Ulfa Utari Vanesa Hana Budiarani Verinanda, Muhammad Ridwan Widayanti, Ipuk Ziaul Maula, Ziaul Zubir, Zubir Zulfatri, Muthi Maitsa Zulkarnen Mora, Zulkarnen