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All Journal Advances in Human Resource Management Research INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Mojolou, Dean Nelson
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Economics, Econometrics & Finance

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The Mediating Role of Trust in the Relationship Between Familiarity and Repurchase Intention of Consumers in Nunukan Regency Karunia, Erick; Azis, Muh. Irfandy; Muthalib, Dzulfikri Azis; Loong, Ang Hong; Mojolou, Dean Nelson
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 4 (2024): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i4.2300

Abstract

This study aims to examine the influence of familiarity on consumers repurchase intentions, along with the role of trust as a mediating variable in this relationship. Using Structural Equation Modeling (SEM), this study analyzes data from 255 respondents who are online shop users in Nunukan Regency to test hypotheses regarding inter-variable relationships. The analysis results indicate that familiarity has a positive and significant effect on consumer trust (p = 0.001) and directly increases repurchase intention (p = 0.000). Additionally, trust is proven to mediate the relationship between familiarity and repurchase intention, with a significant total effect (p = 0.001). These findings suggest that higher levels of consumer familiarity with online shopping lead to stronger trust, ultimately enhancing consumers' repurchase intentions. This study contributes to understanding the psychological factors influencing consumer loyalty and provides practical implications for marketing strategies aimed at increasing customer loyalty through improved familiarity and trust
The Role of Trust and Knowledge Sharing in Encouraging Innovative Work Behavior: An Empirical Study of SMEs in Tarakan City Hidayat, Nurul; Mojolou, Dean Nelson; Madli, Fearozh; Lada, Suddin; Loong, Ang Hong
Advances in Human Resource Management Research Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.733

Abstract

Purpose: This study aims to examine the role of trust (horizontal and vertical) and knowledge sharing (knowledge donation and knowledge collection) in enhancing innovative work behavior (idea generation and idea realization) among SMEs in Tarakan City. The main issue addressed is the low level of innovation capacity influenced by relational factors and knowledge management practices. Research Method: This research employs a quantitative explanatory design. Data were collected through Likert-scale questionnaires from 150 SME actors using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (SEM-PLS) software. Results and Discussion: The results indicate that both horizontal and vertical trust positively influence knowledge donating and knowledge collecting. Knowledge donating significantly affects idea generation and idea realization, while idea generation strongly influences idea realization. However, knowledge collecting does not significantly affect innovative work behavior. These findings suggest that innovation is primarily driven by active knowledge contribution rather than passive knowledge acquisition. Implications: This study highlights the importance of fostering a trust-based organizational culture and promoting knowledge-donating practices to enhance SME innovation, while also contributing to the development of knowledge management theory in the SME context.
Co-Authors karunia, Erick Lada, Suddin Loong, Ang Hong Madli, Fearozh Muh. Irfandy Azis Muthalib, Dzulfikri Azis Nurul Hidayat