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All Journal Advances: Jurnal Ekonomi & Bisnis INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Loong, Ang Hong
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Economics, Econometrics & Finance

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The Effect of Competitive Prices and Service Quality on Decisions to use Grabbike Transportation Services: Case Study of Borneo University Tarakan Students Nursia, Nursia; Suryaningsih, Suryaningsih; Karunia, Erick; Madli, Faerozh; Loong, Ang Hong
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 21 No. 1 (2025): Februari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v21i1.3507

Abstract

The influence of competitive pricing and service quality on the decision to use GrabBike transportation services is an important aspect of consumer behavior and business strategy. Research shows that competitive pricing influences users' choices, with them tending to choose the economical option. On the other hand, service quality, such as safety and convenience, affects users' perception of the user experience. The balance between competitive pricing and good service quality plays a key role in determining whether users will continue to use GrabBike services. The population in this study were all students of the University of Borneo Tarakan The data analysis technique in this study used multiple regression analysis to determine the effect of variable Competitive prices and service quality on decisions to use grabbike transportation services
Entrepreneurial Personality as a Moderator in the Relationship between Financial Attitudes and Financial Knowledge on Financial Management Behavior Rosiana, Rosiana; Utomo, Mohamad Nur; Loong, Ang Hong; Sondoh, Stephen Laison; Sidin, Julian Paul; Gulabdin, Shaierah
Advances: Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2025): March - April (In Press)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v3i2.491

Abstract

Purpose: This study examines the moderating role of entrepreneurial personality in the relationship between financial attitude, financial knowledge, and financial management behavior among MSME actors in Tarakan City. Research Design and Methodology: Data were collected from 130 MSME respondents using a quantitative approach with purposive sampling. The analysis employed Structural Equation Modeling (SEM) with WarpPLS version 8.0 software to assess direct and moderating effects. This analysis includes outer and inner model evaluations to test the reliability, validity, and significance of the relationships between variables and the moderating effects of entrepreneurial personality. Findings and Discussion: The findings reveal that financial attitudes and knowledge significantly and positively impact financial management behavior. However, entrepreneurial personality does not significantly moderate the relationship between financial attitude and financial management behavior. On the other hand, it substantially moderates the relationship between financial knowledge and financial management behavior in a negative direction. This suggests that individuals with strong entrepreneurial traits tend to rely more on intuition and experience, weakening the influence of financial knowledge on their financial behavior. Implications: The study implies that improving financial behavior among MSMEs should focus on enhancing knowledge and attitude and aligning entrepreneurial traits with sound financial practices through integrated training and mentoring programs.
Co-Authors Gulabdin, Shaierah karunia, Erick Madli, Faerozh Nursia, Nursia Rosiana, Rosiana Sidin, Julian Paul Sondoh, Stephen Laison Suryaningsih Suryaningsih Utomo, Mohamad Nur