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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Fadhilah, Adistia
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Agriculture, Biological Sciences & Forestry

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Penerapan Sertifikasi Rainforest Alliance di Unit Kebun Malabar PT Perkebunan Nusantara VIII Pangalengan Fadhilah, Adistia; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15323

Abstract

Rainforest Alliance certification assists numerous farmers and companies worldwide to ensure social, environmental, and economic sustainability in consumer production processes. The Malabar Plantation Unit of PT Perkebunan Nusantara VIII made a significant decision by implementing Rainforest Alliance certification in 2009. This study identifies the background of the implementation and process. It evaluates the impact of Rainforest Alliance certification on the plantation's operations, productivity, and tea prices at the Malabar Plantation Unit. The research method used is descriptive analysis, employing farm performance analysis and a case study approach. Data were obtained through in-depth interviews with plantation management, environmental surveys around the plantation, production activity surveys, and related document analysis. The research results indicate that the implementation of certification has brought positive changes, particularly regarding employee welfare and the surrounding environment, although there are still some aspects that do not fully meet the implementation requirements. Additionally, the certification has enhanced the production, productivity, and price of orthodox tea at the Malabar Plantation Unit. This study concludes that although the certification implementation process presents some challenges, it can provide long-term benefits for environmental sustainability and plantation welfare.
SWOT ANALYSIS FOR DETERMINING COMPETITIVE STRATEGY IN THE TEA PLANTATION UNIT MALABAR Pardian, Pandi; Heryanto, Mahra Arari; Chabibah, Chabibah; Jayusman, Hera Kusmiati; Larasati, Farah; Madasanasa, Amienda Cahya; Fadhilah, Adistia
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22679

Abstract

Malabar tea plantation is one of the first plantations in Pangalengan managed by PT Perkebunan Nusantara VIII. Malabar tea products have been known in various countries. However, tea production activities fluctuate yearly, and competition with companies in the same field is getting tighter. Therefore, the right strategy is needed to be more competitive. This study aims to create a competitive advantage strategy for Malabar Tea Plantation as a tea producer in the Malabar production unit. This study uses SWOT and descriptive analysis. The study results showed that the main strength is the complete Malabar Factory product certification, with a score of 1.30, and the main weakness is the lack of maintenance in the field, with a score of 1.18. The opportunity is the expansion of tea marketing and the improvement of the downstream industry, with a score of 1.37, and the threat is the EGVC (Empowerment of Plantation and Village Communities) partners, who are less cooperative, with a score of 1.13. Based on this, the Malabar plantation unit is in quadrant 1, which means it is in a growth position, so the strategy implemented is an aggressive strategy, including market penetration, seeking new potential customers, and maintaining good relationships with old customers.
Faktor-Faktor yang Memengaruhi Ekspor Biji Kakao Indonesia ke Pasar Amerika Serikat Yudha, Eka Purna; Larasati, Farah; Fadhilah, Adistia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14012

Abstract

Cocoa is one of the leading commodities in the plantation sector which has an important role and contributes greatly to Indonesia's export activities. Cocoa has the potential to improve the country's economy through international trade between Indonesia and its destination market, the United States, which is known as a world cocoa beans importer. Part of the cocoa that is processed and used as this research material is cocoa beans. This study aims to identify and analyze the factors that influence the export of Indonesian cocoa beans to the United States. The method used is a multiple linear regression analysis method using SPSS software using variables that are processed. These variables are world cocoa bean prices, Indonesian cocoa bean export prices to the United States market, cocoa bean export prices to competing countries (Ecuador), Indonesia's real GDP, GDP real United States, Population of Indonesia and the United States, and Productivity of cocoa beans.
Co-Authors Chabibah, Chabibah Eka Purna Yudha Jayusman, Hera Kusmiati Larasati, Farah Madasanasa, Amienda Cahya Mahra Arari Heryanto Pandi Pardian