Larasati, Farah
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ANALISIS KEBERLANJUTAN PERKEBUNAN TEH UNIT MALABAR DI PTPN VIII PANGALENGAN JAWA BARAT Larasati, Farah; Tangim, Ernah; Syamsiyah, Nur; Yudha, Eka Purna
Agricore Vol 9, No 2 (2024): Volume 9 Nomor 2
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i2.58148

Abstract

AbstrakTeh merupakan salah satu komoditi unggulan perkebunan Indonesia yang dijadikan sebagai penghasil devisa negara. Tanaman teh dilestarikan mulai dari pemeliharaan hingga pengolahannya menjadi produk berdaya saing. Unit Malabar merupakan perusahaan agroindustri yang mengupayakan tanaman teh dengan berbagai aspek pendukung didalamnya, seperti aspek lingkungan, aspek ekonomi, dan aspek sosial. Penelitian ini dilakukan untuk mengevaluasi dan menganalisis status keberlanjutan perkebunan teh Unit Malabar yang terletak di Pangalengan Jawa Barat. Desain penelitian yang digunakan adalah kualitatif dengan metode Multidimensional Scalling (MDS) Rap. Data yang digunakan yaitu data primer dan data sekunder. Data Primer diperoleh melalui observasi, wawancara, dokumentasi, dan pengisian kuesioner yang didukung oleh 4 informan kunci dan 30 responden sebagai pelengkap sumber data yang ditentukan secara purposive. Hasil penelitian menunjukkan bahwa atribut-atribut dalam aspek lingkungan dinilai cukup berkelanjutan dengan indeks sebesar 74,63%. Atribut-atribut dalam aspek ekonomi dinilai berkelanjutan dengan indeks sebesar 77,68%. Sedangkan atribut-atribut dalam aspek sosial dinilai kurang berkelanjutan dengan indeks sebesar 57,23% pada skala 0-100. Berdasarkan status keberlanjutannya, terdapat 2 atribut sensitif pada masing-masing aspek yang berpengaruh secara positif terhadap perkebunan teh.Kata kunci: Perkebunan teh, MDS Rap, Kebun Malabar, keberlanjutan.AbstractTea is one of Indonesia's leading plantation commodities which is used as a foreign exchange earner. Tea plants are preserved from maintenance to processing into competitive products. Malabar Unit is an agro-industrial company that cultivates tea plants with various supporting aspects in them, such as environmental aspects, economic aspects, and social aspects. This study was conducted to evaluate and analyze the sustainability status of the Malabar Unit tea plantation located in Pangalengan, West Java. The research design used is qualitative with the Multidimensional Scaling (MDS) Rap method. The data used are primary data and secondary data. Primary data was obtained through observation, interviews, documentation, and filling out questionnaires supported by 4 key informants and 30 respondents as complementary data sources determined purposively. The results of the study showed that the attributes in the environmental aspect were considered quite sustainable with an index of 74.63%. The attributes in the economic aspect were considered sustainable with an index of 77.68%. While the attributes in the social aspect were considered less sustainable with an index of 57.23% on a scale of 0-100. Based on its sustainability status, there are 2 sensitive attributes in each aspect that have a positive influence on tea plantations.Keywords: Tea plantation, MDS Rap, Malabar Garden, sustainability.
SWOT ANALYSIS FOR DETERMINING COMPETITIVE STRATEGY IN THE TEA PLANTATION UNIT MALABAR Pardian, Pandi; Heryanto, Mahra Arari; Chabibah, Chabibah; Jayusman, Hera Kusmiati; Larasati, Farah; Madasanasa, Amienda Cahya; Fadhilah, Adistia
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 1 (2025): March 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i1.22679

Abstract

Malabar tea plantation is one of the first plantations in Pangalengan managed by PT Perkebunan Nusantara VIII. Malabar tea products have been known in various countries. However, tea production activities fluctuate yearly, and competition with companies in the same field is getting tighter. Therefore, the right strategy is needed to be more competitive. This study aims to create a competitive advantage strategy for Malabar Tea Plantation as a tea producer in the Malabar production unit. This study uses SWOT and descriptive analysis. The study results showed that the main strength is the complete Malabar Factory product certification, with a score of 1.30, and the main weakness is the lack of maintenance in the field, with a score of 1.18. The opportunity is the expansion of tea marketing and the improvement of the downstream industry, with a score of 1.37, and the threat is the EGVC (Empowerment of Plantation and Village Communities) partners, who are less cooperative, with a score of 1.13. Based on this, the Malabar plantation unit is in quadrant 1, which means it is in a growth position, so the strategy implemented is an aggressive strategy, including market penetration, seeking new potential customers, and maintaining good relationships with old customers.
Faktor-Faktor yang Memengaruhi Ekspor Biji Kakao Indonesia ke Pasar Amerika Serikat Yudha, Eka Purna; Larasati, Farah; Fadhilah, Adistia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14012

Abstract

Cocoa is one of the leading commodities in the plantation sector which has an important role and contributes greatly to Indonesia's export activities. Cocoa has the potential to improve the country's economy through international trade between Indonesia and its destination market, the United States, which is known as a world cocoa beans importer. Part of the cocoa that is processed and used as this research material is cocoa beans. This study aims to identify and analyze the factors that influence the export of Indonesian cocoa beans to the United States. The method used is a multiple linear regression analysis method using SPSS software using variables that are processed. These variables are world cocoa bean prices, Indonesian cocoa bean export prices to the United States market, cocoa bean export prices to competing countries (Ecuador), Indonesia's real GDP, GDP real United States, Population of Indonesia and the United States, and Productivity of cocoa beans.