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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Kontribusia : Research Dissemination for Community Development
Nugraha Pratama, Muhammad Adhitya
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Determinants of Generation Z’s Purchasing Decisions On Environmentally Friendly Products: Green Perceived Value, Green Trust, And Green Satisfaction Purwanti, Ika; Nugraha Pratama, Muhammad Adhitya; Sulton, Muhammad; Abadi, Muhammad Dzikri; Sunanik, Sunanik
Kontribusia : Research Dissemination for Community Development Vol 8 No 1 (2025): Kontribusia, January 2025
Publisher : OJS Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/kontribusia.v8i1.8815

Abstract

This study aims to test and analyze the influence of green perceived value, green trust, and green satisfaction on the purchase decision of environmentally friendly products in Generation Z in Indonesia. This study uses a quantitative method with a survey approach. The population in this study is Gen Z consumers in Indonesia who use Wardah Green Series products in an unknown amount. The sample in this study amounted to 384 people, using a purposive sampling technique. Data was collected using an online questionnaire. Data analysis uses Multiple Linear Regression. The study results show that green perceived value, trust, and satisfaction can increase the purchase decision of Generation Z eco-friendly products.
PELATIHAN DESAIN KONTEN SOSIAL MEDIA DAN DASAR-DASAR FOTOGRAFI MOBILE PADA PIMPINAN DAERAH AISYIYAH LAMONGAN Fahmi Yusuf, Mohamad; Wiratama, Dadang; Sulton, Muhammad; Nugraha Pratama, Muhammad Adhitya
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i5.1559-1563

Abstract

Artikel ini membahas pelatihan desain konten media sosial dan dasar-dasar fotografi mobile yang diselenggarakan oleh Pimpinan Daerah Aisyiyah (PDA) Lamongan, bekerja sama dengan Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan. Fokus pelatihan adalah pengelolaan feed Instagram, pilihan warna, dan tipografi. Peserta, mayoritas perempuan usia 30-45 tahun, berperan sebagai kontributor untuk akun Instagram PDA Lamongan. Materi mencakup tata kelola feed, penggunaan pallette warna, dan optimasi kamera ponsel. Penggunaan Canva, termasuk penghapus latar belakang, diperkenalkan untuk penyederhanaan alur desain. Hasil pelatihan ini menunjukkan pemahaman meningkat tentang Instagram dan peningkatan keterampilan fotografi dengan ponsel. Antusiasme peserta mencerminkan keberhasilan pelatihan, diharapkan meningkatkan kualitas konten media sosial PDA Lamongan dengan penerapan pengetahuan yang diperoleh, membuka potensi kegiatan serupa di masa depan.
Co-Authors Fahmi Yusuf, Mohamad Ika Purwanti Sulton, Muhammad Sunanik Sunanik Wiratama, Dadang