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THE INFLUENCE OF SOCIAL AND ECONOMIC ASPECTS ON FISH CONSUMPTION TRENDS AMONG GENERATION Z INKENDARI CITY: PENGARUH ASPEK SOSIAL EKONOMI TERHADAP TRENKONSUMSI IKAN PADA GENERASI Z DI KOTA KENDARI Baihaqi; Ika Rezvani Aprita; Sri Agustina; Windayani; Harmiaty Bahar; Fatahu; Andi Laila Nugrawati M
ROCE : Jurnal Pertanian Terapan Vol. 2 No. 2 (2025): JPT ROCE 4, 2025
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/roce.v2i2.131

Abstract

This study aims to analyze fish consumption trends among Generation Z in Kendari, focusing on the social and economic factors that influence these trends. Generation Z, born between 1997 and 2012, shows diverse consumption preferences. Factors affecting fish consumption patterns in this group include frequency, motivation, preference for fish types, knowledge of fish benefits, as well as social, cultural, and economic influences such as fish prices. The study found that most respondents consume fish at least once a week, with a preference for marine fish over freshwater fish. Health benefits are the primary motivation for fish consumption, although knowledge about the health benefits of fish remains limited. The influence of family, peers, and social media plays a dominant role in shaping fish-eating habits. Additionally, the price of fish is a significant barrier in consumption decisionsamong Gen Z. These findings are expected to contribute to policies aimed at increasing the consumption of nutritious fish among the younger generation.
PROCESSING OF COCONUTS INTO VIRGIN COCONUT OIL (VCO) AS AN EFFORT FOR AGRICULTURAL PRODUCT DIVERSIFICATION IN VILLAGES: PENGOLAHAN KELAPA MENJADI VIRGIN COCONUT OIL (VCO)SEBAGAI UPAYA DIVERSIFIKASI PRODUK PERTANIAN DI DESA Baihaqi; Ika Rezvani Aprita; Sri Agustina; Muhammad Rahmad Ramadhan; Windayani; Harmiaty Bahar; Abdi Juryan Ladianto
WISDOM : Jurnal Pengabdian Kepada Masyarakat Wisdom Vol. 2 No. 2 (2025): JPKM WISDOM 4, 2025
Publisher : PT. ROCE WISDOM ACEH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71275/wisdom.v2i2.130

Abstract

The production of Virgin Coconut Oil (VCO) in rural areas represents an effort to diversify agricultural products, which can improve the welfare of local communities by utilizing coconut as a regional natural resource. VCO offers numerous health benefits, such as boosting the immune system,  lowering cholesterol, and containing high levels of antioxidants. This community service program aims to provide the local population with the knowledge and practical skills on how to produce VCO properly. The methodology includes socialization, technical training, evaluation, and follow-up assistance. The pre- and post-test evaluation results show a significant improvement in participants' knowledge and skills. Approximately 85% of the participants understood the process of making VCO after the training, indicating the program's effectiveness. Furthermore, this initiative has opened new economic opportunities, with several participants beginning to produce and sell VCO independently. The main challenges faced include limited capital and market access. However, with continuous support and assistance from various stakeholders, this program is expected to further develop. The production of VCO presents a promising alternative to increase the income of rural communities and reduce dependence on a single agricultural commodity
Peningkatan Efisiensi Rantai Pasok UMKM di Desa Wabula Satu untuk Memperluas Akses Pasar dan Meningkatkan Daya Saing Produk Dzulfikri Azis Muthalib; Husin Husin; Unika Oktaviani Damau; Harmiaty Bahar; Windayani Windayani; Conny Conny; Juharsah Juharsah; Nursaban Rommy Suleman; Laode Asfahyadin Aliddin; Ambo Masse
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2603

Abstract

This community service activity aims to enhance supply chain efficiency and expand market access for Micro, Small, and Medium Enterprises (MSMEs) in Wabula Satu Village, Buton Regency, Southeast Sulawesi. The main problems faced by MSMEs include inefficient supply chain management, limited production coordination, and low utilization of digital technology for product marketing. The program was implemented using an educational-participatory approach through a series of training sessions, simulations, and mentoring activities. The results revealed significant improvements in participants’ understanding of supply chain management, production efficiency, and digital marketing skills, particularly through social media and marketplace platforms. MSMEs also showed progress in branding and product packaging, while collaborative networks were established to support collective raw material procurement and joint distribution. This program has contributed to improving local business competitiveness, productivity, and sustainability. Moreover, it demonstrates an effective community empowerment model based on technology adoption and collaboration to strengthen village economic resilience in the digital era.